/PRZWT/In the Poly World Trade Expo Center in Guangzhou, Yishijie has created a cross-dimensional feast of traditional Chinese culture, where the ancient-style market and the elegant courtyard complement each other, and intangible cultural heritage paper-cutting and modern games coexist.
"01 Immerse yourself in the traditional Chinese style of painting, feel as if you were right there.
From October 2nd to 5th, the largest comprehensive animation and game exhibition in China - the China International Comics Festival Animation and Game Exhibition (hereinafter referred to as "CICF×AGF") was grandly held at the Poly World Trade Expo Center in Guangzhou.
The four-day grand event attracted over 450,000 players and fans from all over the country. On social networks, the topic "CICF" was viewed over 810 million times, and the Weibo topic "CICF China International Comics Festival, Animation and Game Exhibition" was read over 1.48 billion times.
CICF×AGF, as the largest and most influential annual animation and game extravaganza in Guangdong, is an excellent platform for game developers and a wide range of players to gather offline. Once again making an appearance at CICF×AGF, Yishijie brought its two popular Chinese-style mobile games, "I'm the Big Boss" and "This City Has Good Farmland", to the exhibition. Through a carefully designed ancient-style booth, rich interactive gameplay and intangible cultural heritage experience activities, it celebrated the National Day with over 400,000 players present, bringing an immersive experience that was both fun and culturally rich to many anime and game enthusiasts.
The exhibition stand of Yishijie this time takes "Enjoying the Fun of Temples under the Moon in Yicheng" as its theme. The design is mainly in the traditional Chinese style, ingeniously integrating the ancient market and commercial elements of "I Am the Big Boss" with the elegant courtyard scenery of "This City Has Good Farmland". Let players either transform into the owner to run a tavern or into the city Lord to lead a leisurely life with both the city and the fields. The comprehensive ancient style immersion from visual to scene creates an Oriental aesthetic space for players that is temporarily detached from reality.
To enhance the interactive experience at the exhibition site, Yishijie has specially set up a "City Tour Task" to collect exclusive stamps. Players can exchange limited edition souvenirs by participating in traditional folk mini-games such as ring-tossing and sandbag throwing, collecting stamps and participating in the lottery.
During the exhibition, over 4,000 players visited the Yishijie booth, interacted with the cosplayers on site, participated in fun activities, and the total number of interactions exceeded 10,000.
"02 Intangible Cultural Heritage Dances Together, Revitalizing Inheritance.
One of the highlights of the Yishijie booth this time is the specially set up interactive experience area for intangible cultural heritage. Yishijie invited the representative inheritors of the Guangzhou paper-cutting project, the sixth and seventh generation inheritors of the He family intangible cultural heritage paper-cutting to the scene in person. In addition, calligraphy teachers were invited to write on the spot and present rhymes on the spot.
Players can obtain exclusive paper-cutting souvenirs or hand-written folding fans with specific exchange coupons, allowing them to experience the charm of Lingnan intangible cultural heritage skills and the elegance of traditional Chinese culture up close. The long queue in front of the intangible cultural heritage experience area represents the cross-border integration of traditional Chinese style and the second dimension at the Yishijie booth.
This move not only enriches the cultural connotation of the exhibition stand, but also reflects Yishijie's continuous attention to the dissemination of traditional culture and social value beyond the game content. Introducing the intangible cultural heritage of paper-cutting into the game exhibition not only expands the cultural boundaries of digital entertainment but also provides players with a deeper and warmer interactive experience.
In addition, the main stage of Yishijie has prepared a series of wonderful activities for the audience. From the "Gong Ringing to Open the Market" opening ceremony, the cosplayer character fashion show, to the audience interaction games and the "Ultimate Koi Fish" large-screen lottery, the carefully designed interactive rhythm not only maintained the continuous high popularity of the booth, but also allowed every visitor to the Yishijie exhibition area to feel the strong festive atmosphere and the joy of participation.
03 Culture and interest coexist, value cycle
As one of the early game developers to lay out simulation management and Chinese-style themes, Yishijie has gained a good reputation and user base in the niche market with "I'm the Big Boss" and "This City Has Good Farmland". This exhibition is not only an important part of the offline promotion of its products, but also another practice of the brand's "game + culture" integration strategy.
Since their launch, Yishijie's "I'm the Big Boss" and "This City Has Good Farmland" have established the tone of "game + culture", respectively focusing on ancient trade culture and city management. The industrial buildings, level maps and many gameplay elements within the games are all well-documented. And actively collaborate with Chinese-style ips and cultural and museum institutions, using tourism as a medium to continuously inherit and promote excellent traditional culture.
Just as Yishijie adheres to, "Use good games to convey beneficial culture to the world." The organic combination of cultural connotations and game entertainment not only brings wonderful experiences to the mass circle but also offers more possibilities for both sides to break through the circle.
The four-day exhibition came to an end, and the crowds in the exhibition area gradually dispersed, but the possibilities of games as cultural carriers are now expanding here. In the future, it is hoped that Yishijie can continue to focus on simulation management, promote multi-dimensional breakthroughs in its products, and create an even more ultimate gaming experience.
