/PRZWT/With the conclusion of the National Day Golden Week, Beijing Lianjia's "Celebrating New Home Festival" event has also come to a successful close. During the event period, the number of customer inquiries and the demand for on-site house viewing continued to rise, with a total of 784 new houses sold. To effectively meet the core demands of home buyers for "high-quality properties" and "super value discounts", Beijing Lianjia has joined hands with several well-known brand developers such as China State Construction, China Resources, Shoukai, and Urban Construction to jointly launch significant benefits. During the "Celebrating the New Home Festival", Beijing Lianjia carefully selected 23 high-quality and highly-rated properties from a vast number of available listings across the city. It also specially prepared over 300 exclusive discounted properties, offering super value purchase discounts as low as 98% off, effectively reducing the cost of home purchase for homebuyers. Meanwhile, this event offers a comprehensive range of housing types, including low-priced entry-level residences that can meet the living needs of first-time home buyers, as well as properties worth tens of millions for improvement, which can match the advanced quality living pursuits of families. It truly realizes "one-stop shopping" and fully covers the diverse needs of different home buyers.
From September 26th to September 28th, Beijing Lianjia held the "Lianjia New House Market" offline event at places such as the IT Industrial Park of Electronic City, 360 Building, and Zhongguancun Software Park. Each market fair carefully selects 10 high-quality properties from the surrounding areas for centralized display, allowing home buyers to get a close-up and comprehensive understanding of the property details and significantly enhancing the convenience of house selection. At the event site, Lianjia new home brokers provided objective and neutral property analysis and personalized home purchase suggestions to home buyers with professional services.
While making efforts offline, the online popularity of Beijing Lianjia's "Celebrating New Home Festival" event has also been high, with a total of 223,000 exposures in the series of live broadcasts. It is worth noting that on September 29th, Beijing Lianjia launched its first special live stream at the new home site. We have specially invited Gao Yuan, the director of Beijing Lianjia Research Institute, to be our guest in the live stream. He will conduct an in-depth interpretation of the phenomenon-level hot property in the South Fourth Ring Road, disassembling the project's ultra-high "value puzzle". From multiple dimensions such as floor plan design, hardware configuration, and detail quality, he will provide a comprehensive and in-depth analysis of the new houses, including urban development analysis, asset allocation strategies, and mirror logic comparisons. Provide professional references for home buyers.
In addition, the event page of "Celebrating the New House Festival" on the Beike Find House APP received 155,000 visits. The online housing exhibition model not only saves consumers' time and energy but also significantly improves the efficiency of house selection.
This new House Festival has saved me a lot of trouble! Ms. Wang (a pseudonym), who just successfully purchased a basic housing need through the event, said that from online house selection to on-site house viewing accompanied by an agent offline, and then enjoying exclusive discount offers, the entire process was efficient and worry-free. I was originally worried that buying a house would require going to many places and worrying a lot, but I never expected it to go so smoothly. The Lianjia agent would proactively compare the surrounding facilities, analyze the advantages and disadvantages of the house types, and even help me calculate a detailed budget for purchasing a house. They are particularly reliable. Such feedback is not an isolated case. During the event, many consumers gave positive feedback on Beijing Lianjia's professional services and the extent of its discounts.
Kan Chuang, the general manager of Beijing Lianjia New House, said, "Beijing Lianjia hopes to provide professional and meticulous services to enable home buyers not only to purchase houses with high cost performance and quality, but also to enjoy a one-stop reassuring purchasing experience." In the future, Lianjia New House will continue to integrate resources and optimize services. Through more diverse activity forms and higher-quality service experiences, it will help more home buyers realize their dreams of having a stable home.
