/PRZWT/In September 2025, Laomiao took a crucial step in the international market. On September 27th, the brand made its debut in the Macao Special Administrative Region of China by opening a store at Venetian, a landmark shopping center in the Greater China region. On September 30th, the first overseas store of Laomiao opened in Kuala Lumpur, Malaysia, marking the official implementation of the brand's overseas store layout.
These two new stores not only expand the overseas territory of Laomiao, but also bring the brand's "Good Luck Culture" into the new market environment and convey it to global consumers, laying a foundation for the subsequent international layout.
Strategic elevation: Cultural confidence leads Overseas Layout
Laomiao's overseas expansion aims to transform the sense of identification with traditional Chinese culture into emotional resonance among global consumers, naturally integrating the brand's "good luck culture" in business expansion and conveying the aesthetics of Eastern life.
In terms of the overall path, Laomiao's global layout is gradually unfolding. While expanding its store network, it is also strengthening the expansion of its tourism retail channels. Through the construction of diversified channels, Laomiao hopes not only to achieve effective reach in different markets, but also to form a combination of short-term influence and long-term value by making in-depth investments in the international market.
An important step for Laomiao's internationalization is to start with pilot stores in Macau and Malaysia as the first stops. As a window where Chinese and Western cultures converge, Macao has a high concentration of luxury consumption and tourism economy, providing a natural international scene for brands. Kuala Lumpur has a wide Chinese community and mature gold consumption habits, providing a solid foundation for Laomiao to deeply cultivate the regional market. The choice between the two places not only aligns with cultural identity but also holds market potential, laying a solid foundation for the brand's subsequent in-depth development and layout in the Southeast Asian market.
In addition, Laomiao has gradually developed multiple tourism retail channels to establish a more direct communication bridge with domestic and foreign tourists. This not only enhanced the brand's recognition among global tourists, but also accumulated valuable experience and visibility for the continuous advancement of the internationalization strategy.
Based on its own "good luck culture" genes and its understanding and interpretation of Eastern life aesthetics, Laomiao has formed a global strategy that combines cultural identity and market layout by laying the groundwork through tourism retail channels and promoting the internationalization process starting from Southeast Asia. Laomiao's innovative breakthroughs in the channel end are also a systematic strategy integrated into the overall brand development blueprint.
Product Strategy: Adapt to local conditions to awaken good luck resonance
In terms of product expression, Laomiao adheres to its brand DNA while taking adapting measures to local conditions as an important principle for going global. The brand does not merely copy domestic products directly to overseas markets. Instead, it showcases its overall design power and cultural heritage through top-of-the-line series that combine Eastern aesthetics and symbolic meanings. At the same time, it makes adjustments in line with the cultural atmosphere and consumption characteristics of different markets, allowing Laomiao's "Good Luck culture" to be conveyed to local consumers in a more accessible way.
Such a product logic, on the one hand, ensures the uniformity of the brand's overall tone, and on the other hand, enables Laomiao to achieve effective communication in different cultural contexts.
In overseas markets, Laomiao has found that young consumers' demands for gold jewelry are no longer limited to the material value, but pay more attention to aesthetic expression, cultural belonging and emotional value. The markets that Laomiao has chosen to layout in have a natural emotional identification with traditional Chinese culture. The auspicious meanings such as "fortune" and "happiness and prosperity" are widely loved, providing fertile ground for Laomiao to transform the connotations of traditional culture into product experiences and also becoming one of the foundations for the brand's overseas development.
The top-mounted series products of Laomiao reflect the brand's design and craftsmanship standards, carry profound cultural heritage and auspicious meanings, and serve as a window for communication between the brand and overseas consumers. For instance, the recently launched "Ancient Charm Gold Works" series takes auspicious images such as lotus and gourd as its inspiration. It combines the techniques and craftsmanship that blend the ancient and the modern with the aesthetics of new Chinese style, showcasing the fusion of Oriental charm and contemporary fashion, and caters to the pursuit of high-end consumers for both culture and quality. The "String of Good Luck" series, through a youthful expression, transforms good luck blessings into wearable life symbols, strengthening the emotional connection with the younger generation. The "Old Temple X Master Mak Ling Ling" series, based on the interpretation of traditional zodiac culture by Ms. Mak Ling Ling, a renowned figure in the field of Chinese classics and Yi studies in Hong Kong, precisely caters to the cultural preferences of Hong Kong and Macao, allowing the culture of good luck to be extended in the local context.
In addition, the old temple will also carry out innovative development of cultural symbols in combination with the characteristics of different markets. For instance, the Macao market places a strong emphasis on the symbolic meaning of good fortune. Therefore, elements such as mahjong, dice, and playing cards have been incorporated into product designs, which not only meet aesthetic demands but also convey the diverse expressions of a culture of good luck.
Through this dual approach of "brand top series + local adaptation", Good Luck Culture can find resonance points in different cultural backgrounds, achieving a two-way expansion of cultural value and market value.
Layout for the Future: Let China's Good Fortune Stories go Global
Laomiao has always been committed to inheriting excellent traditional culture, integrating the brand's unique "good luck culture" genes into every meticulously crafted piece, and conveying sincere and beautiful blessings. Through these products, Laomiao enables the Oriental life aesthetics with profound Chinese cultural heritage to reach global consumers, presenting the integration and extension of brand culture and life aesthetics.
In overseas markets, the symbolic meanings and narrative styles of Laomiao's products enable consumers from different cultural backgrounds to perceive the concept of good luck, evoke resonance and convey good wishes. In the future, Laomiao plans to consolidate its position in the Southeast Asian market and gradually expand into more multicultural markets, allowing more consumers to experience the craftsmanship and cultural charm of Eastern life aesthetics.
Overall, Laomiao's globalization relies on its good luck culture, product innovation and systematic strategic layout. With culture as its core competitiveness and resonance as a communication bridge, it has made it possible to tell Chinese stories in overseas markets. This path of going global not only expanded the market space for Laomiao, but also provided a new way for cultural transmission for China's gold and jewelry industry - true globalization is not only about selling products all over the world, but also about bringing the aesthetics of Eastern life into people's hearts.
