/PRZWT/Tianjin, June 03, 2024 - Recently, the 16th National College Student Advertising Art Competition (hereinafter referred to as: the Grand Competition) campus creative tour series of famous teachers came to a successful conclusion. XPPen, a world-renowned digital art innovation brand under Hanwang Youji, as one of the creative proposition units of this Grand Competition, joined hands with Grand Competition to enter 7 universities including Sichuan University, Ningbo Institute of Engineering, Lanzhou University, Guangzhou Urban Construction Vocational College, Tianjin Normal University, Capital Normal University, Xiamen University, face-to-face communication with young students, and jointly explore the infinite possibilities of digital art.
In the campus creative lecture tour, XPPen used the brand declaration of "Dream, Brave, True Self", the brand tone of "Trend, Creativity, Technology" and the core concept of "Free Inspiration, Creative Self" to deeply analyze the advertising theme of this XPPen for college students from multiple angles such as brand, technology and product, and encouraged them to use their creative imagination, express freely, and burst into infinite inspiration and excitement. The response on the scene was enthusiastic, the students actively participated, and the creative enthusiasm was high.
As a highly credible and influential "palace-level" college student advertising competition among colleges and universities across the country, the Grand Competition has long become an important platform for advertising and related majors to test teaching results and explore and transport outstanding talents for enterprises. Over the years, the Grand Competition has not only attracted thousands of students from colleges and universities across the country to sign up, and the number of participants has exceeded one million. At the same time, it has also attracted many well-known enterprises and brands to participate in the proposition release. In order to further help the younger generation's digital painting creation, XPPen has joined hands with the organizing committee and organizers of the Grand Competition for the third time to release the "XPPen if you can draw" brand and the "XPPen Artist Pro 16 (2.5K) second-generation digital screen" product to the creative proposition, empowering young people's creative dreams and realizing the true expression of freedom.
Helping young people create and empowering digital art dreams
At present, digital art is developing rapidly, and more and more young people are beginning to love and engage in the digital art creative industry. XPPen, a world-renowned digital art innovation brand under Hanwang Youji, has won the love and recognition of young people around the world for its innovative products and trendy design concepts, and has its own unique wisdom in digging into the consumer needs of the younger generation.
This time, XPPen uses "XPPen if you can draw" as the brand advertising proposition, aiming to make college students fully understand the current trend of digital art and creative development, open up the options and possibilities of diversified creative practice for students, inspire and stimulate their creative enthusiasm, and show their "free inspiration, creative true self" attitude to life.
At the same time, XPPen also brought a product-oriented advertising proposition for this competition - Artist Pro 16 (2.5K) second-generation digital screen. As the flagship product of XPPen's heavy launch of 16-inch large screen, Artist Pro 16 (2.5K) second-generation digital screen is equipped with the world's first 16K ultra-sensitive pressure-sensitive X3 Pro chip digital pen. Through more professional chip technology, more stable pressure transmission, more delicate and realistic line expression, more gorgeous and full color presentation, and clearer and more accurate screen effects, it brings users a full range of immersive creative experience, providing students and practitioners with certain experience with professional-grade painting equipment that helps to improve their skills and help them achieve professional self-breakthrough and growth.
Creative lecture tours in colleges and universities, in-depth exchanges with young students
In order to allow the majority of college students to have a clearer understanding of the proposition, under the organization of the Organizing Committee of the Grand Competition, XPPen has launched a lecture tour on the analysis of brand advertising propositions in 7 colleges and universities across the country since April this year. The leaders of the visiting colleges and universities, the leaders of the Organizing Committee of the Grand Competition, the instructors of the Grand Competition, and the relevant persons in charge of the XPPen brand all attended. During the lecture tour, XPPen had in-depth communication with college students, not only did they introduce the brand and products in detail, but also answered questions and analyzed for the students around advertising propositions such as "If you can draw, use XPPen", helping the students better understand the profound connotation of the XPPen brand and this advertising proposition.
The relevant person in charge of the XPPen brand not only introduced the brand concept and vision in depth, but also explained in detail the various series of hand-painted screens/boards and other products, including the proposition product Artist Pro 16 (2.5K) second-generation digital screen, and combined with the domestic and international all-round market research and analysis of the core technical competitiveness in the field of digital painting, as well as the concept analysis of the various types of competition projects of the proposition in this grand competition, with professional and vivid explanations, which greatly enhanced the enthusiasm and breadth of students' participation in proposition creation.
At the same time, XPPen has also made in-depth analysis of the brand introduction, user portrait, product layout and other topics around the advertising proposition. At present, XPPen has established a deep connection with consumers through the precise positioning of the brand target user group. XPPen believes that innovative, trendy and leading digital art products can bring rich and cutting-edge inspiration to more new generation designers and enthusiasts, and help them find the appropriate creative entry point and direction, encourage them to think widely, create boldly, pursue dreams, and express their true self.
College students and young people are the future of the industry, and their vitality and creativity will inject a steady stream of vitality into the development of digital art and creative industries. This year is the third time XPPen has joined hands with the Grand Competition. The complete success of this creative lecture tour activity in colleges and universities fully reflects XPPen's emphasis on young people. XPPen is happy to communicate with the younger generation, become friends with young people, awaken young people's creative thinking, encourage them to express themselves and their young attitude towards life, and use brand power to strengthen young people's individuality and identity, so that young people can get the opportunity to improve their artistic aesthetics and self-expression, so that more people can see their wonderful ideas.
Since its establishment in 2005, XPPen has always focused on consumer-grade digital painting user requests. At present, the XPPen brand business has covered 163 countries and regions, and provides hand-drawn screens, hand-drawn boards, chip digital pens and other products and services for super 20 million digital creative users such as artists, cartoonists and designers around the world. In the future, the XPPen brand will continue to evolve with multi-dimensional innovation as the driving force, continuously realize the technical improvement of software and hardware, and help the younger generation's digital painting and creative dreams to promote the innovative development of global digital art
