(April 8, 2025, Shanghai) Today, Dyson's hair product matrix has been fully upgraded, officially launching the salon-level hair technology Dyson Supersonic r ™ precision styling hair dryer, and the company's first hair styling product Dyson Chitosan ™ moisturizing styling series has officially entered the new field of ingredient research.
The Dyson Supersonic r ™ Precision Styling Hair Dryer features a unique'r 'body design that is smaller, lighter, and easier to reach hard-to-reach hair areas such as the back of the skull, making it suitable for a variety of salon-level home styling. Equipped with Dyson's upgraded streamlined airflow heating technology, it heats more evenly, enabling precise styling without overheating damage.
And Dyson's first hair styling product Chitosan ™ moisturizing styling series, with the new Triodetic ™ hair lock technology, helps the hair achieve the effect of "inner and outer lock", consumers can maintain a long-lasting style while making strands of hair appear smart texture.
Dyson Supersonic r ™ Precision Styling Hair Dryer - Salon Grade Hair Technology, Smaller, Lighter and More Efficient
Since its backstage debut at New York Fashion Week in February 2024, the Dyson Supersonic r ™ Precision Styling Hair Dryer (Professional Edition) has been highly praised and recommended by more than 100 professional stylists around the world. The internationally renowned actor Gigi Hadid, the stylist of Kristen Stewart, and the Dyson Global Styling Ambassador Matte Collins said: "The Dyson Supersonic r ™ Precision Styling Hair Dryer has very precise airflow and more efficient styling. This is the best hair dryer I have experienced in my career."
Nowadays, this stylist's favorite styling tool has entered consumers' homes from the backstage of Fashion Week, allowing consumers to have a professional salon-level styling experience.
● Novel R-shaped body, more handy for daily home styling
Dyson Supersonic r ™ precision styling hair dryer has a 30% reduction in body weight and a 20% reduction in body weight. It weighs only 325g and can be held with only one hand. The novel'r 'appearance incorporates ergonomic design for more flexible control. Even hard-to-reach hair areas such as the back of the skull can be easily taken care of.
● New streamlined heating technology, evenly heating airflow, no heat damage to hair
In order to design innovative technologies that can achieve both precise styling and avoid overheating damage to the hair, Dyson engineers have been working on the development of a new streamlined airflow heating technology. The technology uses Dyson's first arched heater, which is made of symmetrical metal foil to form a suspended track, which is small, lightweight and high power density. The track allows as much airflow as possible to pass through, while reducing the impact on airflow rate and performance, thus improving styling efficiency. The arched design also heats the airflow more evenly, avoiding hot spots or uneven heating.
Ultimately, the Supersonic r ™ precision styling hair dryer achieves precision styling without overheating damage with a streamlined, powerful and precise airflow.
● Five smart air nozzles, unlocking salon-level efficient and accurate styling at home
In order to meet the daily diverse styling needs of users, the Dyson Supersonic r ™ Precision Styling Hair Dryer is equipped with 5 smart air nozzles with built-in radio frequency identification (RFID) sensors, enabling the fuselage to quickly identify the air nozzle and automatically match the recommended wind temperature and wind speed. When the user customizes the wind temperature and wind speed, the hair dryer will "remember" the use preference, and the last use setting will be used when the next boot is turned on, which greatly simplifies the styling process and makes daily multi-styling efficient and convenient.
Dyson's first hair styling product, Chitosan ™ nourishing styling series - long-lasting, smart and shining hair
Dyson has been deeply involved in the field of hair science for more than ten years, and has a keen insight into the problems consumers encounter in daily hair styling, such as stiff and unsustainable styling, hair damage caused by long-term high temperature styling, and frizzy and dull hair.
Dyson launched the first hair styling product Dyson Chitosan ™ moisturizing styling series, including styling base milk (light version), styling base milk (moisturizing version) and styling essence milk three products, with Dyson hair technology category styling tools after use, not only can achieve long-lasting shape, but also can reduce frizz and warping, so that hair presents dynamic and shiny.
● The new Triodetic ™ hair lock technology provides smart support for hair strands
The new Dyson Triodetic ™ hair lock technology is inspired by the triangular dome in architectural mechanics, and the triangular unit can build a stable three-dimensional structure on the curved surface. Dyson engineers have found that the triangular fiber structure that supports the growth form of the phoenix tail mushroom is highly compatible with the principle of the triangular dome. Therefore, engineers have drawn from the phoenix tail mushroom, the key ingredient that can help realize the Triodetic ™ hair lock technology - polymer chitosan, which not only has excellent ductility, but also can be connected into a strong supporting lock net to achieve the desired setting effect.
● Gently wipe it before and after the shape, smooth and shining hair, and the shape lasts all day
In order to better help users understand and use the product, Dyson also provides a guide to the use of the Chitosan ™ moisturizing styling series. In the wet hair state without dripping after washing, use 1-2 pumps of Chitosan ™ styling base milk, gently rub it in the palm of your hand, and then apply it evenly, which can not only help moisturize and moisturize the hair, but also effectively achieve heat insulation protection up to 230 ° C.
Then, after drying the hair and completing the styling, you can use a 1-2 pump of styling essence milk, rub it in the palm of your hand, and apply it evenly to the styled hair, which can not only improve the thermal damage of hair scales by 12%, but also reduce hair breakage by up to 95%. It can also make the styling last all day long and shine smartly.
The delicate ratio of natural plant extracts and active ingredients to achieve lasting setting
In addition to chitosan, Dyson Chitosan ™ styling base milk also adds grape seed oil, thorn tree kernel oil, castor seed oil and other ingredients, which can smooth hair scales, moisturize hair, and reduce frizz by up to 75%, making hair smooth and shiny. And Dyson Chitosan ™ styling serum also adds hyaluronic acid and a variety of amino acids to moisturize and hydrate hair while repairing and reducing surface damage to hair.
● Diverse and layered natural aromas allow for sensory enjoyment during the styling process
The Dyson Chitosan ™ Moisturizing Styling Collection also features multi-layered natural aromas. The master fragrance process gives the styling a high-level ritual sense, with the fresh citrus scent of bergamot lemon, bamboo leaves and basil as the top note, instantly awakening the sense of smell. As the lotion is rubbed in the palm of the hand, the scent of tea and flowers outlined by carnations, green tea and white amber slowly expands to reveal more details. Finally, it is accompanied by a mixture of musk, cedar and oak moss, which brings consumers a more rich hair care experience and sensory enjoyment.
● Triple intimate design to open a new experience of intelligent modeling
The pump head of Dyson Chitosan ™ moisturizing styling series products has been strictly tested by Dyson engineering system and is designed to precisely control the dosage of each press, reducing waste and excessive use while ensuring that each pump dosage is controllable. At the same time, the bottle contains an NFC chip, which can be completed with a simple touch of the mobile phone. The new interactive experience can be completed directly linked to the official Mini Program of Dyson WeChat to unlock the styling guide anytime, anywhere.
In addition, all the formal products of Dyson Chitosan ™ moisturizing styling series are designed with replaceable packaging, users can buy replenishment after the product is used up, the original pump bottle can be recycled, and the replacement can be completed with simple operation.
● Adapt to Dyson's full range of hair styling tools to unlock long-lasting ideal hair care styling
Dyson Chitosan ™ Moisturizing Styling Series can be used with any Dyson full range of hair styling tools to help users create a variety of long-lasting styling, comfortable to deal with a variety of occasions styling needs.
Dyson Supersonic r ™ Precision Styling Hair Dryer and Dyson Chitosan ™ Moisturizing Styling Series products have officially started pre-sale in Chinese mainland from today and will be officially released on April 15. Consumers can go to Dyson's official online platform or offline stores for more product details.
