/PRZWT/December 19, 2024 Chengdu - On December 13, the 2024 "China Silver Cup" Sichuan Vocational College Skills Competition Automotive Marketing Competition, hosted by the Sichuan Provincial Department of Education, undertaken by Chengdu Industrial Vocational TechAcademy, and co-organized by Chengdu Automotive Vocational Vocational Education Group, ended successfully at Chengdu Industrial Vocational TechAcademy.
At the competition site, the contestants passed the tests of automobile marketing activity planning and design, online car talk, exhibition hall sales, motor vehicle technical status appraisal, and motor vehicle value evaluation in turn. By virtue of their own strength, they fully demonstrated the excellent wisdom and exquisite skills of contemporary automobile marketing professionals, which deeply reflected the positive style and spirit of the times of the students in our province's higher vocational colleges, and vividly demonstrated their dedication, excellence, meticulousness, and pursuit of excellence. Craftsman spirit.
On the sidelines of the competition, we had the honor to interview Mr. Xia Zhidong, the 2024 "Rongcheng Gardener-Teacher Moral Pillar". Mr. Xia Zhidong and his team have deep insights into the reasons for actively hosting the provincial automobile marketing competition. He said that on the one hand, Chengdu Industrial Vocational TechAcademy Intelligent Manufacturing and Automotive College has first-class equipment and facilities, and automotive majors also have certain advantages inside and outside the province; on the other hand, the skills competition is an important criterion for testing the quality of vocational education and education, and it is also a powerful booster to promote the deepening of teaching reform in vocational colleges.
It is reported that the automotive marketing competition is closely integrated with the industry and is carried out in the form of a team competition. There are two competition modules: "Automotive New Media Marketing Planning and Sales Operations" and "New Energy Used Car Appraisal and Evaluation Operations", which can comprehensively test the contestants' new car sales ability, motor vehicle appraisal and evaluation ability, automotive new media marketing plan design ability, communication and expression ability, and cooperation ability.
All along, the School of Intelligent Manufacturing and Automobile of Chenggong Vocational College has actively pursued the concept of deep integration of vocational education and industry, which is the key to enhancing students' employment competitiveness.
Due to this, as a professional teacher with first-line production experience, Xia Zhidong and his team actively promote the close cooperation between his college and industry giants such as BASF and Daimler-Benz to jointly build a cross-enterprise training platform, and make every effort to realize the seamless connection between educational scenes and corporate practices. As the leader of the BASF project, Xia Zhidong is well aware that this world's top 500 company attaches great importance to the training of high-standard technical talents.
Through unremitting efforts, he and his team eventually made the college one of only four BASF training bases in China, shouldering the important task of supplying top automotive painting technical talents to high-end automobile brands in Chengdu and even the whole country, thus demonstrating the college's leading position in the field of global technical skills education.
Under the guidance of Xia Zhidong and the team teachers, the "Chengdu Xia Zhidong Skill Master Studio" has developed into a comprehensive platform that integrates skill inheritance, technological innovation, and talent training. It is understood that the Institute of Intelligent Manufacturing and Automobile of Chenggong Vocational College relies on Chengdu Craftsman College to go all out to cultivate future craftsmen with all-round development of morality, intelligence, physique, beauty, and labor, and to create multiple skill master platforms. The teacher team of the college has always adhered to exploring in practice, developed outstanding technical skills, and is committed to passing on these skills.
Under the careful guidance of Mr. Xia and other provincial and municipal skill masters, Wu Dingwei achieved excellent results in the national automobile body sheet metal repair competition, and quickly stood out in Chengdu Taurus Porsche and won the title of "Chengdu technical expert"; Zeng Bincheng won the second place in the national class skill competition Sichuan trials, was awarded "Chengdu technical expert", and quickly grew into a rookie in the industry; Ma Zongming responded to Mr. Xia's call to participate in the Western Plan for college students, and eventually returned to Bazhong to become a grassroots civil servant serving the development of the old area; some students restarted their learning journey under the inspiration and guidance of Mr. Xia and other teachers
With the great ideal of activating the countryside with industry, embark on the dream road of rural revitalization. (Chengdu Industrial Vocational TechAcademy Xia Zhidong Yu Xiang)
