/ Asahi/Guangzhou, March 29, 2022 -- Recently, XPPen, a world-renowned digital art innovation brand, announced that it will launch brand renewal and upgrade, and officially released the VI visual image with the new logo as the core of XPPen. It is reported that the brand renewal and upgrading of XPPen was designed by Sirigo, a well-known strategic consulting company under Omnicom Group. As a brand strategy consulting company that has served many famous companies in the world, adhering to its consistent philosophy of extreme simple design, XPPen has been endowed with a new brand image that is more modern, dynamic and trendy, so as to bring new visual experience to the young generation of consumers. Further strengthen the personal connection and emotional resonance between XPPen and users.
Deconstruct and reshape "X" to create unique symbols for Generation Z
Looking through many classic cooperation cases before Sirui Gao, the author found that, from the NBA that makes fans all over the world crazy, to the domestic Alibaba, Huawei, Haier, vivo, Xiaopeng Automobile and so on, the brand Sirui Gao service is the international head commercial brand in the field of industry and technology, the brand comprehensive upgrade cooperation reached with XPPen, It should be related to XPPen brand strength and better industry development prospects.
At present, all walks of life are constantly innovating, and the young generation is gradually becoming the main consumer. Digital painting industry is also gradually moving from the professional field to the young people, especially the young group with Generation Z as the core. However, traditional brands in the digital painting industry tend to ignore young people's needs for product functionality and personalization.
I believe that XPPen should also capture this opportunity to convey its attitude of growing up together with Generation Z young people and helping young dreams. The overall visual personality and application specifications have been drastically changed. The new brand LOGO adopts a more concise letter design, which not only gives people an unforgettable visual impression, but also highlights the brand renewal and upgrading. Actively embrace the passion and determination of Gen Z.
This time, XPPen not only re-deconstructs the initial letter "X" of the brand LOGO, but also endows "X" with a new connotation of exploration, creation and expression, hoping to make the brand vision more powerful, convey the brand's trend attitude and inner vitality, make it more in line with the personality and aesthetic pursuit of Generation Z young users, and awaken more people's infinite desire for creation and dream. The newly upgraded XPPen brand is also more recognizable in the overall LOGO design. The redesigned "X" is reorganized and focused by four brushes, symbolizing creation and expression with brushes. After the core proportion and radian optimization of the font, P is bold and straightforward in the new vision, just like full of the vitality of Generation Z and brave attitude of going forward. The letter P stands for the Possibility, Potential, Persevere, and the brand personality of XPPen. Bold and straightforward letter "P" and "X" side by side, like XPPen and users walk hand in hand, grow together beautiful vision. Finally, "pen" uses lowercase letters, which are carefully polish and parallel with XP to establish the shape and structure of the new LOGO. At the same time, "Pen" stands out separately, which fully reflects the brand's belief that with the pen of creation, Generation Z can bravely pursue their dreams.
Embrace the young generation and help the dream of digital art
According to the author, since its establishment in 2005, XPPen has always been committed to the research and development and innovation of digital painting products, which has lasted 17 years of development. Its loyal users and fans have spread across more than 130 countries and regions in the world, and become an important force to promote the development of digital art. From the first product to the self-developed X3 intelligent chip, Xppen has been devoted to the development and innovation of digital art products. Its products range from Deco series hand-painted panels to Artist series hand-painted screens, which are favored by the new generation of designers. XPPen strives to expand the boundaries of digital hand-painting art through its products and services, enabling more people to participate in it and inspiring more young users' deep love and resonance.
"As an innovative digital art brand for Generation Z young people, XPPen hopes to create a popular symbol represented by the brand LOGO for young people and an emotional symbol that resonates with more people while constantly introducing new products," said the official director of XPPen brand. "We hope that the brand new LOGO and brand visual identity system of XPPen can be loved by everyone and well demonstrate the young people's trend-leading, free and brave, expressing their true attitude towards life."
According to the official, with the renewal of the XPPen brand, XPPen will also enter more markets around the world, to help the young group creative dream pace will also be accelerated. In the future, XPPen will appear in more and more countries and regions around the world with a new LOGO and brand image, serving more young people's artistic creation dreams.
"Design is not a skill, but a feeling and insight that captures the essence of something," said master designer Kenya Hara. Indeed, the rapid development of digital technology has ushered in new changes in the field of visual art creation, but people's pursuit of dreams and love has never changed. As an innovative brand of digital art, its mission is to help more young people who love or yearn for artistic creation realize their dreams through technological innovation and quality service, bravely express their true selves, and make the world better through digital art.
Behind the brand new image, but also reflects the attitude
In the author's opinion, the LOGO and visual image of a brand are equivalent to the "battle flag" raised when the brand moves forward. At the same time of brand renewal and upgrading, XPPen hopes to help more people realize their creative dreams through excellent products, efficient services and value-for-money experience, and encourage creators to realize their true selves freely and bravely. The move demonstrates its determination to move forward in the digital art market and further bring it closer to the younger generation of consumers through its exploration of digital art and new ecological values. That's why upstart brands like XPPen quickly gained market recognition from the start. Behind it is the brand's commitment to its goals and original aspirations. Through this brand renewal and upgrading, we believe that in the future, XPPen brand will carry out deeper communication and dialogue with users, uphold the love of digital art together with artists with attitude and dreams, and explore the future CG ecology and the development of digital art market with better products and services.
It is reported that XPPen will also launch an event on the global brand revitalized line in mid-April. It is expected that XPPen will bring surprises and expectations to the majority of digital art lovers with its new image.
