SHENZHEN, March 6, 2025 - How to seize ESG opportunities and create a sustainable future? Recently, Haier Zhijia partnered with Fudan MBA iLab to jointly explore ESG construction. This is not only a new model of school-enterprise cooperation, but also the first case in the home appliance industry, providing new ideas for the industry to better practice ESG.
It is understood that, as the most influential and dynamic action learning platform among China's top business schools, the Fudan MBA iLab program has partnered with 316 companies at home and abroad to carry out 386 projects since its establishment in 2005, achieving remarkable results. The Fudan MBA iLab team participating in Haier Zhijia's cooperation is led by Associate Professor He Yanqun of the Department of Marketing of Fudan University, and 6 Fudan IMBA students participated. Among them, Associate Professor He Yanqun's main research interests and expertise focus on brand management and sustainable consumption behavior research, and has presided over the completion of a number of national, provincial and ministerial-level projects. The relevant research results have been published in international academic journals.
Fudan MBA iLab focuses on the ESG management practice and development of domestic and foreign enterprises in the context of the new commercial civilization of pursuing long-termism, practicing corporate social responsibility, and enhancing growth certainty. Among them, Haier Zhijia, as a global enterprise, has been exposed to ESG concepts early and integrated into the company's daily operations, attracting the attention of Fudan MBA iLab.
With the in-depth cooperation between Haier Zhijia and Fudan MBA iLab, Haier Zhijia will not only further enhance the competitiveness of sustainable development, but also drive more enterprises to pay attention to ESG strategies and help the industry develop in a sustainable direction.
