/ Aswen News/August 18, 2022 Guangzhou -- On August 16, the famous digital art innovation brand XPPen officially ushered in its 17th birthday in the common expectation and witness of CG art creators and fans around the world. Along with the global revitalized brand IP image Fenix, Xppen was unveiled. The XPPen brand celebrated its 17th anniversary with the theme of "17 Dreams".
Fenix image refresh, continue to pursue the dream bravely
With the rise of the two-dimensional culture and "meta-universe", brand IP is considered to be the best way to establish communication between the enterprise and the new generation of consumers, but also an important performance to continuously enhance the brand affinity and vitality. As Generation Z, such as those born in 1995 and 2000, begin to enter the society, virtual idols have become more and more popular among young users. Fenix, as the IP of XPPen, a world-renowned innovative brand of digital art, has officially ushered in a new image in the 17th anniversary celebration of the brand.
Compared with the old IP, the revitalized Fenix continues to use the image of Fennec Fox, but in the overall design, it is more concise, focused and three-dimensional. Fenix, a small fox with big ears and a curious mind from X space, is keen to express his inner world through painting. In order to pursue innovation and express his true self, Brave to embark on the journey of dreams, fully highlights XPPen "dream, brave, true self" brand slogan and personality concept, will give users greater imagination space and creative inspiration.
As the core brand of Hanwang Youji Group, XPPen has experienced 17 years of development from the birth of its first product in 2005, to the global brand renewal in 2022, and then to the IP image renewal. It has become the core force to promote the innovation and development of CG art globally, and has been deeply distributed in more than 130 countries and regions around the world. It has set up 6 subsidiaries in the world, owns more than 20 cross-border e-commerce platforms and independent stations, and 25 warehousing and logistics and service agencies, forming a layout with Shenzhen as the research and development and manufacturing center and global marketing, which is deeply loved by the global professional CG art creators and enthusiasts.A new generation of Artist equipped with X3 chip appears to help CG art innovation
XPPen is committed to providing global users with hand-painted board, hand-painted screen and other digital painting products and services, and always walk in the forefront of technological innovation. With a number of independently developed core technologies and 100+ authorized patents, XPPen has gained more than 6 million loyal users around the world. With the booming development of the digital era, Xppen has developed into a world-renowned digital art innovation brand integrating products, content, services and derivative culture. In terms of product innovation, with keen insight, XPPen took the lead in introducing hand-painted screens into the consumer market, leading the market to upgrade and iterate from hand-painted panels to hand-painted screens.
This 17th anniversary of the brand, XPPen also brings the new product Artist 13 hand-painted screen (2nd Gen). As a new generation hand-painted screen equipped with XPPen's self-developed X3 chip digital pen, it has the characteristics of "fast, stable and accurate", the initial pressure and sensitivity are improved by 10 times, and the pen tip can be inking with 3 grams. It accurately solves the common technical difficulties in hand-painted screen products such as stalling, delay, heavy stroke, broken touch, instability and frequency interference, making the brush strokes more delicate and natural, and more truly restoring the use experience of traditional pen and paper. It can be called a technical innovation, and makes the painting experience of hand-painted screen formally step into the new generation of 3.0 version of digital pen equipped with intelligent chip.< p>17 Pursuing dreams, making CG creation go further
< P > Over the past 17 years, with the rise of Generation Z young group, XPPen is also committed to providing a platform for the innovation and development of CG industry, and striving to serve the global Generation Z CG art creators and fans. Activities such as Xfans community, "Art Star" CG talent training support project, Yizyuan Art Community, National College Students Advertising Art Competition and other activities have been built successively, deeply integrating into the young group of Generation Z, helping more young artists to dream of CG creation, and making digital art and CG creation go further.During this anniversary, in order to thank the young generation Z group for their continuous support and love for the brand, XPPen will also hold a three-day online 818 school season "17 Dream" gratitude and reward activity, when you buy the Artist 13 hand-painted screen (2nd Gen), you can enjoy a limited time discount of 95%. What's more, there are Artist 12Pro hand-painted screen, Deco 01 hand-painted panel and other products at 50% discount for you to collect, time is limited, opportunity is now or never, first come, first served!
In addition, after Fenix's revitalized debut, the Fenix "Any Door" Creative Contest initiated by XPPen will be officially opened. XPPen has prepared a new Artist series hand-painted screen as a prize for participants around the world. For more benefits, please visit XPPen official website. I believe that the contest will attract more and more CG creators and enthusiasts to participate, so that more people can experience the charm of CG art. At the same time, Fenix's new emojis and customized peripheral will also be launched one after another. XPPen hopes to close the distance with the young audience of Generation Z, establish deeper emotional connection and interaction with users, inspire more audience's resonance, and encourage them to continue to pursue their dreams bravely and express their freedom and true self.
Throughout the present, digital technology and painting art will be more deeply integrated. As a world-renowned innovative brand of digital art, XPPen will take the 17th anniversary as a new starting point, continue to adhere to the brand slogan of "Dream, brave, True self", to create more high-quality products and services for global users, and bring more surprises to consumers. < /p>It is reported that XPPen will also be featured in the IGS China (Chengdu) International Digital Expo 2022 from August 26 to 28.
