/PRZWT/Shanghai, February 12, 2025 - As the start of school in 2025 approaches, Deli joined hands with Shanghai Jing'an Joy City, a top business district, to orchestrate a unique "Deli Super Stationery Festival", bringing a stationery feast to young people. From February 8 to March 9, Deli made its first collective appearance with its 10 popular IPs and more than 1,000 stationery and merchandise boutiques. Together, they created a stationery fantasy world full of infinite creativity and fun.
This Deli Super Stationery Festival, as an industry-first event, not only comprehensively demonstrates Deli's hard power and latest achievements as a big country stationery giant, but also highlights Deli's diversified development trend and young market layout as a global merchandise technology industry group.
Deli Super Stationery Festival is burning, Shanghai Jing'an Joy City highlights the brand's hard power
A collection of 10 major IP authorized products, more than 1,000 high-quality products can be selected at will, and it is more enjoyable to choose at school
For the new generation of students and young people, stationery should not only be easy to use, but also good-looking, more playful, and able to provide emotional value. As a leading enterprise in the cultural and educational industry, Deli focuses on work and learning scenarios to carry out multi-industry layout, and strives to continue to lead the market segment. In order to meet today's consumption upgrade, Deli has focused on promoting the innovation and upgrading of stationery products in recent years, expanding the merchandise life and the two-dimensional field on the basis of mass stationery and high-quality stationery, connecting the emotional value of users on the basis of functions, and is committed to becoming a resonator of young consumers' emotions and a companion of learning and life, and continuing to build the user's mind of "strong school selection".
Deli Super Stationery Festival is burning, Shanghai Jing'an Joy City highlights the brand's hard strength
The Super Stationery Festival opened by Deli in Shanghai Jing'an Joy City this time brought together 10 major IP joint names such as Butter Bear, Crayon Shin, Full-time Expert, Time Agent, Spy Play House, Egg Party, Wonderful Moe Ke, etc., and brought 1,000 + stationery merchandise products to a stunning appearance, which will bring rich and pleasant choices to students and young people with different interests and loves. Among them, fans of Butter Bear and Buried Flillian have the opportunity to preemptively witness and snap up IP-limited new products in the store.
Deli Super Stationery Festival is burning, Shanghai Jing'an Joy City highlights the brand's hard strength
On the carefully arranged booth, the 24-color neutral pen, the gradual change color series correction tape, and the Lessu series brought rich and colorful color matching, incarnating the "color colorist in the stationery industry"; Deli's first skin-feeling liquid silicone pen, the fully automatic pencil sharpener and other black technology products jointly designed by industrial design master Shibata Fumie, the boutique stationery merchandise brand Newsay, and the Mo Qingyan brand study boutique created by the intangible cultural heritage master, all appeared at Deli Super Stationery Festival.
A wealth of treasure products to meet individual needs, allowing every consumer to choose their favorite mood partner.
The first day of the Deli Super Stationery Festival was hot, and IP jointly launched a panic buying boom
As the first super stationery festival in China, the 10 major IPs played a super powder-absorbing ability on the first day of the event on February 8, and the crowds in the exhibition area were extremely hot. Consumers were immersed in the dazzling variety of joint stationery and merchandise on site, or excitedly selected their favorite products, or eagerly discussed with their peers, and clocked in photos. Many fans said that it was really surprising to see so many joint models at one time. Egg parties and butter bears captured the hearts of many fans who wanted to decompress with their cuteness and healing power.
It is worth mentioning that the Butter Bear and the Buried Flillian Stationery Festival are limited to the launch of new products, which have been enthusiastically sought after by fans once they go on sale.
Deli Super Stationery Festival is burning, Shanghai Jing'an Joy City highlights the brand's hard power
In the Stationery Festival, stationery merchandise such as millet, bags, painting materials, creative handicrafts, and good things for life gather together, which is not only good for shopping, but also fun. There are more surprises for your "one-day seniors" at the scene, accompanying everyone to start school happily, and there are surprise benefits such as group photos and interactions. In addition, the cruise bus in Shanghai's prime location also paved the way for the opening of the Deli Super Stationery Festival, which filled the atmosphere.
Insight into new needs, the combination of products and channels, and the ability to continuously rejuvenate and rejuvenate the brand
After more than 40 years of development, Deli Group has formed a leading trend in multi-industry layout. Among them, the cultural and creative industry is the field that Deli has catered to the key layout of consumption upgrading in recent years, and it is also the vanguard of Deli closely linking C-end users to help enterprises transform and upgrade from traditional stationery manufacturers to merchandise technology enterprises. It is the vanguard of the group's brand renewal and rejuvenation strategy.
Based on the background of consumer circles, young consumers paying for emotional value, and IP joint names, Deli has focused on IP merchandise and two-dimensional track since 2024, keeping up with the preferences of young people, and injecting more youthful atmosphere and vitality into the brand. It is committed to producing more high-value and interesting products that meet the aesthetics of young people, providing consumers with excellent emotional value and strengthening the competitiveness of products.
Deli Super Stationery Festival is burning, Shanghai Jing'an Joy City highlights the brand's hard power
At the same time, Deli is experimenting with diverse channel forms to better reach young consumer groups and carry out close brand communication. Since 2024, Deli has vigorously expanded retail grocery channels such as Mingchuang Youpin, Cool Music Play, Kailan, and Tomato Pocket, supermarket channels such as Pat Donglai and China Resources, and bookstore channels such as Sisyphus Bookstore. At the beginning of 2025, Deli will open the first Super Stationery Festival in the top stream business district. In the future, it will try more new store forms to help products enter more diverse consumption scenarios.
Deli Super Stationery Festival is burning, Shanghai Jing'an Joy City highlights the brand's hard power
The grand opening of Deli Super Stationery Festival has brought new ideas and injected new vitality into Deli's innovative development in the merchandise industry, and also brought great market attention and participation to Deli in the school season. At the same time, this stationery + merchandise feast for consumers also highlights Deli's profound heritage and forward-looking layout in the merchandise field, making Deli Group's "merchandise technology" label more distinct and leading the new trend of industry development....
