/PRCWT/Guangzhou, October 18, 2023 - Miniso has officially opened its new store on Shaftesbury Avenue in London, UK, which is its first blind box store in the UK and the world. It not only marks new progress in Miniso's global expansion strategy, but also further enhances consumers' consumption perception and shopping experience with a new store image.
Located in central London, Minogue Blind Box Store will offer nearly 100 different blind boxes for consumers to choose from, including a series of blind boxes launched in collaboration with well-known ips such as Sanrio, Disney Pixar, Tokidoki, We Bare Bears and Minions. Hipsters, blind box lovers, Londoners and visitors alike can experience Minho's signature philosophy of happiness at this new blind box store.
Located in London's Chinatown, it is Miniso's first store in the area. The store will also sell Miniso's most popular original products, including plush toys and accessories. Miniso products are known for the two advantages of "differentiation" and "cost performance", bringing consumers a unique shopping experience.
As a lifestyle brand featuring IP design, Miniso provides consumers with good-looking, fun and easy to use products through a huge global offline store network. Currently, Miniso has nearly 6,000 stores worldwide. The opening of the first blind box store in London will be an important milestone as Miniso celebrates its 10th anniversary and is part of the global brand's strategic upgrade.
