/PRZWT/BEIJING, January 14, 2025 - "World Glory" takes it a step further! Honor has officially announced its entry into the Indonesian market (hereinafter referred to as Indonesia). As the largest economy in South East Asia and a core member of the ASEAN Regional Comprehensive Economic Partnership Agreement (RCEP), Indonesia has a large consumer base and plays a pivotal role in promoting regional economic and trade development. The entry of Honor into the Indonesian market is not only another milestone in its overseas journey, but also a key advance in its global strategy.
In order to deeply establish itself in the Indonesian market, Honor plans to open more than 10 brand experience stores in the first year of operation, and launch nearly 30 products covering various categories such as smartphones, tablets, personal computers and wearable devices. At the same time, Honor has reached a strategic cooperation with Erajaya, the largest mobile device and electronics retailer in Indonesia. The two parties will cooperate closely in multiple dimensions such as market expansion, channel construction, and Client Server.
Li Jing, president of Honor South Pacific, said: "Honor is committed to growing together with the Indonesian market and will work with local partners to build a complete and comprehensive product and service system for Indonesian consumers." At present, Honor has become one of the fastest growing brands in South East Asia markets such as Malaysia, Singapore and the Philippines. Especially in Malaysia, Honor not only continues to increase its overall market share, but also becomes a strong competitor to Apple and Samsung in the high-end market. Honor has a market share of more than 30% in Malaysia's folding screen market, of which 53% of users are from Apple and Samsung.
Li Jing stressed that success in markets such as Malaysia has laid the foundation for Honor's further expansion in South East Asia.
Canalys, the authoritative market research firm, points out that for Honor, entering the Indonesian market is a bold move, targeting a segment with huge growth potential. With technological innovation, strategic localisation and strong partnerships, Honor is ready to disrupt the market and seeks to establish itself as a leader in the mid-to-high-end market. Honor's strategy is based on a clear long-term vision and commitment to sustainable growth, and it reflects an ambitious but down-to-earth pragmatic approach to take the dynamic Indonesian smartphone market by storm.
In terms of products, Honor will continue to build a competitive product experience for consumers with folding screen flagship, straight board flagship, digital series and platform-level AI-enabled full-scenario solutions. In terms of channels, Honor actively builds an offline brand position and plans to open more than 10 brand experience stores this year. In addition, Honor will also rely on the extensive retail network and deep market experience of its partner Erajaya, as well as the online advantages of the South East Asia e-commerce platform, to broaden product circulation paths and create a high-quality online and offline omni-channel shopping experience for Indonesian consumers.
It is worth mentioning that in addition to product innovation and channel expansion, Honor also attaches great importance to the deepening of localization services. At present, Honor is actively communicating with local application leaders in Indonesia, and plans to pre-install the most popular applications in Indonesian consumers into smartphones to provide a more intimate and convenient localized internet service experience. Honor will also operate 8 service centers across Indonesia to provide local users with maintenance and after-sales services. In addition, Honor is also exploring cooperation opportunities with local manufacturers to achieve more localization in hardware production.
Since launching a comprehensive layout of overseas markets in 2022, Honor has made great progress in the global market and achieved remarkable results. Honor CEO Zhao Ming previously said: "In the next 3-5 years, there will be no growth ceiling in Honor's overseas market," and this is the case. According to Honor statistics, Honor's overseas sales accounted for more than 50% in December, and it achieved large-scale profitability in many places. This is evidence that the brand influence and product competitiveness of Honor have been widely recognized by global consumers in the four years since its brand independence, and it is also a sign that "World Honor" has taken initial shape.
With Indonesia and other emerging markets into the global map, its competitive advantage in the global market will undoubtedly further expand.
