/PRZWT/February 5, 2025 Beijing - Recently, the New Year blockbuster "Twelve Years" jointly created by Yadi Electric Vehicle and CCTV News has quickly become popular after its launch, and the whole network has broadcast over 100 million. Related topics continue to be searched by social media and top the chart. With the inspirational spirit of continuous struggle for the people, it has aroused national resonance and heated discussion on the occasion of the Chinese New Year, and conveyed China's temperature to the world.
The Spring Festival, as the most important traditional festival for the Chinese people, is not only the alternation of the old year and the new year, but also a grand festival of cultural inheritance, people's emotions and national spirit, which closely connects the global Chinese like a bond. The CCTV blockbuster "Twelve Years" records the 12-year struggle of Yadi old user Shen Kai, showing the people's attitude of hard work and serious life all the way in the long river of seemingly reincarnation, and the simple emotion of returning to the heart like an arrow and longing for reunion after the end of the year's work. It is known as "a paean to all ordinary people who work hard to walk".
After going online, it was not only released by CCTV's new media omni-channel, but also aroused strong resonance among people, quickly swept the major social media platforms, a large number of people, big V have forwarded the video, follow up the topic trendiness, many netizens have left a message to "see their own shadow" "Hard-working people deserve to be respected", or tell their own struggle stories and highlight moments, #2024 I walk every road counts #and other topics quickly rushed to Weibo's trending topic list and Douyin hot search, etc., the whole network played over 100 million.
So far, CCTV has joined hands with Yadi three times to create "blockbusters" at the beginning of the new year, 2023 "You are by your side", 2024 "Old Horse's Car" and 2025 "Twelve Years", all of which are to convey "positive energy" such as reunion, struggle and happiness, release brand temperature and resonance, and accompany people to celebrate the Spring Festival.
Behind CCTV's favor and people's resonance is Yadi's national brand spirit and user thinking. Adhering to user-centricity not only allows Yadi to always understand user requests, but also allows Yadi to have a high sense of social responsibility, always hold the feelings of home and country, continue to pay attention to people's emotions, and release brand care and resonance through a series of creative output full of New Year's flavor. It also transmits Yadi's brand concept and product value to hundreds of millions of people, and makes the world feel the temperature of China.
On the new year and new journey, there is Yadi on the road. The mobile China is full of the temperature of returning home, and it also releases the vitality of rolling forward. Yadi electric vehicles of different ages and models are not only participants and witnesses of China's rapid economic development, but also partners who accompany countless people to achieve their dreams in life, and have grown into the absolute king brand of short and medium-distance travel in the world in the past 20 years.
Year after year, reincarnation changes, Yadi accompanies hundreds of millions of users to walk every step counts. On the occasion of the Spring Festival, Yadi not only realizes the emotional exchange with people again through "Twelve Years", but also uses Chinese-style warmth transmission and energy injection. Join hands with CCTV to let the world feel the real Chinese temperature, accompany global users to celebrate the Chinese New Year, and start a new journey in the New Year!...
