/PRZWT/GUANGZHOU, Jan. 9, 2025 - At the European Cup, Rongsheng left behind the classic image of "Rongsheng Barb"; at the World Cup, Rongsheng showed the brand of "light of domestic products" to the world... Now, as a three-time hand in hand with FIFA, Rongsheng has set its sights on the Club World Cup. On January 6, local time in the United States, Rongsheng held a press conference before the opening of CES, announcing that it will become the first Club World Cup partner after the revamp, and will spread the concept of healthy and fresh food to every corner of the world.
The relationship between Rongsheng refrigerator and sports, especially between football competitions, has long been inextricable. In the 2016 European Cup, Rongsheng refrigerator made its first appearance on the stage of top football competitions, and it got a stunning start. Shaqiri's peerless inverted hook became a classic picture forever, and the Rongsheng refrigerator in the background shone together and became the big winner of that European Cup. Since then, Rongsheng has become attached to the World Cup again. Whether it is the 2018 World Cup or the 2022 World Cup, Rongsheng has left a deep impression, and the reputation of "the light of domestic products" has spread all over the world.
At the 2020 European Cup and the 2024 European Cup, Rongsheng refrigerator has created a new image of "fresh food expert", conveying the concept of "fresh food for health", giving people a refreshing feeling.
This year's Club World Cup is a new attempt by FIFA. It has greatly expanded the original Club World Cup, thus truly creating a stage for the decisive battle between the world's top clubs. 32 teams are divided into 8 groups, and the top two in the group enter the round of 16 knockout. Regardless of the format or schedule, the new version of the Club World Cup is consistent with the previous World Cup, so much so that it is called the Small World Cup.
It is worth mentioning that the 32 wealthy clubs participating in the Club World Cup are all prestigious and have a profound history. They have countless die-hard fans around the world, truly demonstrating the fan culture of the five continents and having far-reaching influence.
As a deep participant in international sports events, Rongsheng will naturally not miss the opportunity to show on such a big stage. As the global official partner of the first Club World Cup this time, Rongsheng Refrigerator will also adhere to the brand concept of leading quality, raising fresh for health, and contributing to people's sustainable healthy life.
It is understood that as a well-known home appliance brand with 42 years of development history, Rongsheng has been accompanying the continuous evolution of a better life for Chinese families with professional quality. With a keen insight into the development trend of the industry, Rongsheng has continuously increased its research and development efforts and introduced new ones. It pioneered and continued to iteratively upgrade WILL fresh-keeping technology, changing passive fresh-keeping to active fresh-keeping. This innovation not only promoted the development of the refrigerator fresh-keeping industry, but also led the change of lifestyle, from "fresh-keeping" to a new stage of "healthy fresh-keeping".
Take the latest Rongsheng 606WILL fresh-raising refrigerator as an example. It is equipped with an upgraded natural fresh-raising system, which makes fruits and vegetables feel like they are in nature in the refrigerator. With the three major technologies of "Smart Dynamic Water Mist Moisturizing System, SUPL Pro Multi-Frequency Light Fresh-raising System and AI Negative Ion High-energy Antivirus and Sterilization System", it provides fruits and vegetables with moisture, light and a clean environment suitable for fruit and vegetable growth. Fruits and vegetables continue to photosynthesize in it, and fruits and vegetables continue to grow in the refrigerator. The freshness and nutrients continue to increase, achieving the fresh-keeping effect of "keep it in the refrigerator for 7 days".
The excellent product quality and product experience have also won a good reputation among users, making the market performance of Rongsheng refrigerators very bright. The latest 48-week offline refrigerator weekly monitoring data released by Aowei Cloud Network shows that in the industry's TOP10 best-selling model list, Rongsheng refrigerators have a total of 6 products among them, taking 6 of the 10 seats, achieving an overall leader. Among them, Rongsheng 560WILL fresh-raising refrigerator occupies the second place in the TOP list. This series of results fully shows that Rongsheng WILL series new refrigerators are becoming a new engine leading the new iteration of family fresh life.
This will further consolidate the trend of structural upgrading of mainstream refrigerator consumption and strengthen Rongsheng's leading position in the industry.
Products continue to promote technological upgrades, brands continue to move to a new stage, and marketing continues to achieve model breakthroughs. This is the DNA that Rongsheng refrigerators have engraved in their bones for more than 40 years. With brave breakthroughs in technological innovation and product iteration, Rongsheng has achieved today's leading position in the home appliance industry.
Since the launch of China's first double-door double-temperature refrigerator in 1983, as one of the few "long-distance champions" in China's home appliance industry, Rongsheng refrigerator not only leads the development direction of technological innovation such as healthy and fresh food and smart life in the industry, but also promotes the refrigerator industry to "become bigger and stronger" from multiple dimensions such as technology, products, markets, brands and industrial chains.
The enterprising and healthy spirit brought by sports coincides with Rongsheng. Today, Rongsheng, as a national brand, not only represents the light of domestic products, but also transmits the concept of healthy and fresh food to the world through top international football events such as the European Cup, the World Cup, and the Club World Cup, and transmits the reputation of China's intelligent manufacturing to the world.
