Mengniu: A cup of Sanhao milk from the future

2023-08-10 11:55 0

/PRCWT/Guangzhou, August 10, 2023——"What's your next glass of milk? Is that right? Is it white? Or does it glow? Is it liquid? Or is it solid? Even capsules? Is it rich in protein? Or rich in It could be anything!" In the future 2049, the global population will exceed 10 billion, one kilogram of milk per person per day, can it be satisfied? Will it make us healthier and live longer?

On August 4, the Appreciation meeting of Mengniu Group's global partners was held in Hohhot. The meeting first ushered in a mysterious guest "from 2049", that is, the digital person of Lu Minfang, president of Mengniu Group. In the face of his future, Lu Minfang asked the most concerned questions on behalf of his colleagues in the dairy industry from all over the world on site and online.

"AI Lu Minfang" answers these questions with a video. In the future, not only will everyone be able to get adequate nutrition, but life technology will also bring customized milk products for everyone, from parents to children, everyone's exclusive milk can not only meet the targeted intake of trace elements, but also bring unique taste buds based on personal preferences.

At the event, Dr. Zhang Xuguang, assistant vice president of Mengniu Group and head of Nutrition Science Research Institute of Global R&D Innovation Center, introduced the innovation plan of "whole life nutrition milk + precision nutrition" : Through the carrier of life nutrition milk, integration of precision nutrition technology, maintenance of personalized health, and strive to create a cup of future-oriented "three good milk".

The first good - "good source", that is, based on the latest scientific understanding of nutrition, fully integrate the high-quality nutrients of different milk sources such as milk and goat milk, and realize the collocation of high-quality nutrients from a variety of different sources in a more sustainable way.

The second good - "good combination", Mengniu life nutrition milk can be based on the whole life cycle of different people and metabolic health, cardiovascular health and other specific needs of nutrition fortification, to achieve milk as a carrier, for specific functions of the nutrient combination delivery system.

The third good - "good personalized choices", Mengniu will integrate precision nutrition technology into the design of life nutrition milk in the future, through multidimensional accurate assessment of individual health status and nutritional needs, with the help of personalized evaluation algorithm system to generate personalized nutrition formula, and realize the automatic addition of effective ingredients, and finally produce customized life nutrition milk to meet the personalized nutrition and health needs of thousands of people.

In order to create such a cup of "three good milk" this beautiful vision, Mengniu with global resource advantages continue to integrate innovation, in basic research and application transformation, has taken one solid step after another.

In terms of probiotics, Mengniu has built a nationwide strain bank, storing more than 50,000 strains, and realizing the intelligent management of the whole process of strain development. Through the high-throughput automated strain screening platform and strain function research platform, Mengniu has arranged basic and applied research on 5 major functional directions from animals to humans, including intestinal health and immune regulation, and has applied for 34 authorized patents.

In addition, Mengniu has achieved breakthrough results in the biotechnology manufacturing of important nutrients such as sugar, protein and fat. In the future, Mengniu will achieve industrial production of high-quality nutrients from a variety of different sources in a more sustainable way. Mengniu's research on HMO(that is, "breast milk oligosaccharides", which is the main component in breast milk and has functions such as regulating immunity, helping brain development and regulating intestinal flora) is also far in the forefront of the industry. Not long ago, Mengniu participated in the drafting of the "Scientific Consensus on Breast milk oligosaccharides (HMOs)" was released, and the independently developed HMOs will be industrialized soon.

"Nutrition and Health integration of science and technology to create" World Dairy Industry Conference Mengniu Group President strategic academic exchange meeting was held on the morning of the same day. During the meeting, Mengniu SNDA Scientists Alliance was officially signed. "SNDA" comes from the English acronym of the four words of synthesis, nutrition, digitalization and artificial intelligence, expressing Mengniu's vision of breaking through professional barriers, promoting multi-disciplinary innovation productivity and enabling innovative research and development and transformation of the nutrition and health industry. Li Lin, Zhao Guoping, Chen Runsheng and Deng Zixin, academicians of the Chinese Academy of Sciences, as representatives of the global co-sponsors of the alliance, and Wen Yongping, vice president of Mengniu Group and head of global research and development innovation, took the stage together to press the accelerator key for leading the future product innovation of the global dairy industry.

Over the years, Mengniu has always adhered to the mission of "every bit of nutrition, blooming every life", and kept moving forward with the original intention of protecting the health of consumers, and the progress of science and technology and continuous innovation have injected new acceleration into Mengniu.

Source: Corporate press release
Keywords: Mengniu
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