"Yashili, as the first company to go abroad and set up its own factory overseas, selects the best New Zealand milk source among the best, and constantly innovates research and development and production technology, committed to providing consumers with 'new domestic products' with international quality. Today, the first batch of imported Super Alpha gold will hit the Chinese market." On April 23, Yashili International Group held the launch ceremony of New Zealand original can milk powder and the launch ceremony of Colorful Chinese Language program in Changsha Wanda Plaza, Hunan Province. Lu Minfang, president of Yashili International Group, officially announced the full launch of sales promotion in China.
Since the acquisition of Yashili by Mengniu in 2013, the company has accelerated the integration of milk powder business. By the end of 2015, the three brands of Yashili, Dumex and Oshi Mengniu have been neck and neck, and Yashili has gradually formed an all-round layout of medium, high and low end milk powder. The super α gold not only in the domestic market, but also in the overseas market listed, in the industry view, Mengniu's Yashili through the integration of international resources, further enhance the brand competitiveness and international influence.
World-class factories achieve international quality
While the Super α gold pack imported from Yashili New Zealand factory made an amazing debut in China, it also landed in New Zealand market for the first time. It is reported that the English version of Yashili products will be introduced into Parknsave, NewWorld and other local supermarkets, providing the best quality milk powder for local New Zealand.
We have the confidence to enter the domestic and overseas markets because of the support of world-class factories. Yashili, a subsidiary of Mengniu, invested NZ $220 million (1.1 billion yuan) in 2013 to set up an infant milk powder production base in Pokino, Waikato, New Zealand. After nearly three years of construction, Mengniu's Yashili New Zealand plant opened in November 2015, attracting great attention from domestic and foreign media.
The factory has a production line of production capacity, technology are in the world's leading level, equipped with international advanced GMP workshop air purification system; At the same time with the latest automatic control of temperature and humidity technology, to ensure that the production workshop to maintain the best temperature and humidity.
Through its own factory, Yashili produced its first batch of high quality products. Among them, Super a gold infant milk powder is one of the main products promoted by Yashili. The unique patent INFAT dynamic vitality of this product can improve the growth of probiotics of babies by 6 times and fully release the inner intestinal vitality of babies. It is reported that INFAT dynamic vitality system has 5 international patents, which establishes the foundation of nutrient absorption and utilization for infants' young intestines.
Dialect variety shows in six provinces are coordinated with the national push
In addition to offering a "new domestic product" with international quality to the Chinese milk powder market, the same day, 2016 large-scale Chinese dialect variety show "Colorful Chinese" was also officially launched by Yashili and hosted by Wang Han and Mark. The first episode was broadcast simultaneously in six provinces during the prime time on the night of April 23. Given today's society, the younger you are, the less you can speak dialects. The program hopes that through humorous and interesting games, the audience can learn dialects, speak dialects and understand dialects in the process of watching the program, so as to protect dialects imperceptibly.
Lu Minfang, president of Yashili, also said that the reason for the exclusive title of Colorful Chinese is that the program's purpose of "protecting intangible cultural heritage" is highly consistent with Yashili's original intention of "revitalizing new Chinese products". Yashili hopes to publicize and carry forward our Chinese brand and culture together with the program.
"Today, Yashili has established strategic cooperative relations with many international dairy tycoons such as Ai Chenxi under the support of Mengniu and Danone, pooling the world's high-quality resources and research and development strength; At the same time, we have world-class international factories; All these prove that Yashili has enough strength to shoulder the responsibility of 'feeding Chinese babies with Chinese milk powder'." Lu Minfang further said that Mengniu's Yashili national ground promotion activity has been officially launched, the product will be sold in maternal and child, e-commerce and other channels, Yashili happy purchase platform will also be launched simultaneously.
