/PRZWT/Foshan, March 13, 2025 - The Shunlian Park in Foshan, Guangdong Province, has recently been transformed into a "bread utopia". Here, as the first stop in the country, the Expansion Bread Festival has assembled 100 + baking brands in a "free ticket, city-wide carnival" gesture, becoming the spring traffic clock in the Greater Bay Area.
In this "martial arts conference" of the baking industry, a familiar and interesting brand is particularly eye-catching - the century-old sauce brand Lee Kum Kee, with a variety of specialty products, cross-border debut, using "Chinese flavor" to inject soul into bread, staged a traditional and innovative taste symphony.
Add "baking" to be wonderful, Lee Kum Kee participates in the Swollen Bread Festival
Guangdong in March was still a little cold, but the cloudy day did not reduce people's enthusiasm at all. The 2025 Swollen Bread Festival started as scheduled in Foshan. Under the guidance of the aroma of bread, all kinds of "bread heads" gathered here to forget their troubles and explore delicious food in this PONG PONG world. In fact, the "Swollen Bread Festival" was born in Guangzhou, which is the first bread festival theme IP in the country. Through the new trend of "making festivals", it provides people with more new consumption scenes and carnival possibilities.
PONG get rid of troubles, the bread festival is coming!
Fun Bread Festival: Lee Kum Kee Unlocks New Baking Positions with "Chinese Flavor"
In the bustling exhibition area of the bread festival, many people gathered in front of a cutting-edge brand store called "WODAY", and the air was filled with the burnt and fresh fragrance of bread. In addition to all kinds of mouthwatering bread, there were also bottles of rich and interesting Lee Kum Kee sauces. It turned out that this time, Lee Kum Kee joined the WODAY bakery to participate in the expansion bread festival, playing with new tricks, seasoning more flavors and possibilities.
Cross-border matching, delicious non-stop
As a century-old sauce brand, Lee Kum Kee was founded in 1888 and has a history of 137 years. As a sauce company with more than 300 products and marketing in more than 100 countries and regions around the world, Lee Kum Kee not only enriches consumers' choices, but also promotes the progress and development of the entire industry. On December 28, 2024, Lee Kum Kee was also recognized as a "Guangdong Time-honored Brand" with its profound historical heritage and outstanding brand influence.
Such a time-honored enterprise, appeared in the hot bread festival of young people, also attracted many young consumers to take pictures of the clock in.
Different sauces and breads produce different tastes and flavors: Lee Kum Kee tomato sauce squeezed with toast, sweet and sour and interesting; octopus chicken alkaline water bag with Lee Kum Kee garlic seasoning sauce, garlic flavor is more fragrant and flavorful; Lee Kum Kee roasted sesame salad sauce seasoned beef and potato salad bag, nutritious and healthy; all kinds of bagels plus Lee Kum Kee XO sauce, seafood and dried scallops are delicious, the more chewed, the more fragrant...
Hitting new ideas, Lee Kum Kee's bread dream attracts consumers to clock in
In this bread country far from "Deadline" and overtime, everything seems to be infinite. In this fluffy and warm place, Lee Kum Kee unlocks all kinds of novel combinations as the dough ferments together, and experiences the cross-border blend of delicious food with "puff" friends who love trends and are full of youth.
"Our family has always used Lee Kum Kee's thin salt light soy sauce. I didn't expect to see Lee Kum Kee at the bread festival today. It's very kind! When I go back, I will also try to use Lee Kum Kee's sauce with bread DIY." A consumer said happily....
