On the evening of April 23, 2016, the large-scale Chinese dialect variety show "Colorful Chinese" was officially launched by Yashili, a subsidiary of Mengniu, and hosted by Wang Han and Mark. The first episode will be broadcast simultaneously in six provinces during the prime time of the night. On the same day, its launch ceremony was held in Changsha Wanda Plaza, Hunan Province. A new product of "both ground gas and international quality" -- Super α gold imported from the original tank of Mengniu's Yashili New Zealand factory made an amazing appearance, offering a "new domestic product" with international quality for China's milk powder market.
A capital "vitality"!
New Zealand original milk powder hand first dialect variety show
On April 23, Colorful Chinese was aired for the first time, hosted by Wang Han and Ma Ke. As the first cultural star mobilization program for the protection of intangible cultural heritage and cross-north and south dialects in China, it is jointly created by six provinces, Hunan Economic and Television, Hubei Comprehensive, Henan Metropolitan, Anhui Economic and Television, Jiangxi Public Economic and Television and Hebei Economic and Television. It draws materials from 87 local and municipal dialects in six provinces, and displays the differences and inclusiveness of different cultures through contestants' answers and on-site comments by dialect experts. It embodies an innovative form that integrates interest and culture.
Let dialect into the variety show, is a kind of vitality; And Mengniu Yashili's "new domestic" products - New Zealand factory original original tank imported super α gold hand in hand cooperation, is a capital "vitality"!
In November 2015, Mengniu's Yashili New Zealand factory was officially opened, producing milk powder for babies all over the world through the purest milk source and the safest production environment, becoming a model for Chinese brands to go abroad and create "new domestic products". Now, its first products - Mengniu Yashili New Zealand factory imported the original tank super α gold, which indicates that Mengniu Yashili's international competitiveness will be greatly improved, burst out new vitality.
At the opening ceremony of "Colorful Chinese Language", Lu Minfang, president of Yashili, a subsidiary of Mengniu, said that the reason why the program is exclusively named "Colorful Chinese Language" is that its purpose of "protecting intangible cultural heritage" is highly consistent with the original intention of "revitalizing new Chinese products" of Yashili, a subsidiary of Mengniu, and represents the inheritance and protection of national culture and the future of the nation. Mengniu's Yashili hopes to work with the column to publicize and carry forward our Chinese brand and culture, so that it is full of vitality.
An attacking giant!
Mengniu's Yashili global resources integration to open the "new domestic" international layout
Since the strong alliance between Mengniu and Yashili in 2013, Yashili, a subsidiary of Mengniu, has been cooperating with international enterprises such as Danone of France, ArlaFoods of Denmark and AsureQuality of New Zealand. With the innovative concept of foreign as Chinese, Yashili selects the first-line raw materials in the world and provides Chinese consumers with international quality milk powder.
Especially in the "new domestic" international layout, as an attack of the "giant", Mengniu Yashili has a dare to be the first large investment. Its New Zealand factory became the "first overseas self-built factory" and attracted much attention, which is a milestone in the history of Chinese dairy industry.
Since 2013, Yashili, a subsidiary of Mengniu, has invested about 1.1 billion yuan to establish a milk source base and production line in New Zealand, building a world-class factory from scratch and setting a precedent for a domestic brand in the milk powder industry to establish a 100% independent factory overseas. This is not only an important step in the internationalization of Yashili, but also a further deepening of Mengniu's global layout. At the same time, its completion also brings qualitative improvement to Mengniu's Yashili in technology, team, equipment and other aspects, so that Mengniu's Yashili drive in the field of technology.
Mengniu's Yashili this year from brand building, to product integration, to factory construction, and then to channel transformation, are advancing rapidly. The successful operation of the New Zealand factory is a model of its international road, marking the official opening of the "new domestic goods" international era of Mengniu Yashili.
