/PRZWT/GUANGZHOU, April 7, 2025 - In recent years, Bright Dairy has always led the development of the industry with innovation, relying on high-quality fresh milk to bring consumers a more nutritious and fresh dairy drinking experience. Through continuous product innovation, Bright Dairy has demonstrated the "leading fresh" status and innovation ability of a century-old dairy company in the dairy industry.
According to incomplete statistics, in the whole year of 2024, more than 40 new products of Guangming will meet consumers, covering multiple categories and meeting the diverse needs of consumers. In terms of milk, there are Youbei Concentrated Alcohol 4.0 fresh milk, fresh pasture ultra-instantaneous low temperature fresh milk, Guangming Zhiyoujuan Shan A2 fresh milk, Guangming Youjia thick organic pure milk, etc.
In the field of yogurt, the Mosley Ann light yogurt series with flavors such as raw coconut pineapple and blueberry prune is very well received; fitness people especially favor the Mosley Ann light sugar and fat control series, and flavors such as strawberry flavor further increase the product's praise; Bright and truthful fruit nut oat yogurt, Bright and truthful flavor fermented milk series, etc., make pure fermented milk have a richer taste. In the field of nutrition, children's growth milk powder Haogao, Bright and excellent four-stage children's powder, etc., provide new choices for mothers and babies.
The rich and colorful "fresh vitality" originates from the scientific and technological innovation strength of Bright Dairy. As the only enterprise in the national dairy industry with a national key laboratory, Bright Dairy insists on applying scientific and technological innovation to meet the needs of the country and the people, and promotes the industrial transformation of scientific research results. Relying on the National Key Laboratory of Dairy Biotechnology, Bright Dairy has established a leading domestic lactic acid bacteria resource library and launched a series of market-leading products.
The scientific research strength and technological advantages of a century-old dairy company have once again made Bright Dairy a leader in the fresh milk industry. At the end of 2024, Bright Dairy launched Bright Premium 5.0 ultra-fresh milk, up to 300mg/l of active immunoglobulin, the original high calcium content 170mg/100ml is 41.6% higher than the international standard 120mg/ml. In addition, Premium 5.0 fresh milk also adopts the leading "fresh" nanofiltration process. The pioneering new technology of NF film + MF film concentrates high nutrition, reduces sodium content, and allows consumers to drink products with high nutrition, lower burden and stronger protection.
In order to further demonstrate the relationship between "Fresh Vitality" and public health, in May last year, Bright Dairy held a new innovation conference, released the "Survey Report on Nutrition and Health Awareness and Behavior of Chinese Residents" and launched a national nutrition promotion public welfare project. While strengthening the brand message of "Fresh Milk is highly active, enhances protection, and drinks Bright Fresh Milk", it also uses the public to understand and learn to recommend that the public establish good health habits.
Looking to the future, Bright Dairy will continue to start from innovation, upgrade products and services; with ingenuity as the spirit to create higher quality dairy products. At the same time, through cross-border cooperation, cultural communication and other strong brand moat, Bright Dairy will also form a unique core brand equity, empowering the brand to last forever....
