Four pick nine square set sail again, "Maoquan" sauce wine leading wine merchants to achieve transformation

/ Aswentong/August 04, 2022 Guangzhou -- On August 2, Si Shijiu Fang's Maoquan Old Sauce Wine held a launch conference in Renhuai. Four Shijiu Fang founder, CEO Zhang Chuanzong, Four Shijiu Fang wine industry chairman Sun Yue, and experts from all over the country, media and dealer representatives, jointly attended the witness.

As a famous brand in Maotai town in the 1980s, "Maoquan" has its own unique conditions. Maoquan Distillery is located in the core production area of Maotai Town, close to Chishui River, in the core production area of Maotai liquor, the products have "soft, thick, clean, cool, long" and other classic Maotai style, is the authentic old Maotai.

According to the 2022 Sauce Wine Trend report released by TMIC(Tmall New Product Innovation Center) in collaboration with Tmall and Huichen, as the mainstay of China's wine market, The liquor industry accounted for 69.5% of the 867.8 billion liquor sales revenue in 2021. In the total profit of 194.9 billion yuan, the profit of liquor is 170.1 billion yuan. Similarly, in 2021, the production capacity of Maotai-flavored liquor only accounts for 8.4% of all baijiu, but the sales revenue (190 billion yuan) accounts for 31.5% of the total sales revenue of baijiu, and the sales profit reaches 78 billion yuan, accounting for 45.8%.

Although the overall development situation of sauce wine is still optimistic, the market environment of Chinese liquor industry is facing a new round of challenges and opportunities. As the main body of the market, traditional wine merchants are faced with high inventory, slow marketing, excessive use of funds, price chaos and other difficulties. Wine merchants become the sandwich between manufacturers and consumers, tangled, anxious, confused for the future.

The cold wind strikes, is "winter" or "change"? How to break through the rebirth, is the liquor dealers need to face the biggest challenge.

Senshi Jiufang this time to force the traditional dealer channel, it is through the selection of high-quality dealers, create a new business model, to help traditional dealers transformation and upgrading.

Jiufang takes user experience as the core, rebuilds the "scene + culture", digs into user needs, and realizes the new connection between products and users. Since its founding in 2015, Si Shijiu Fang has grown at a compound growth rate of over 100% every year, becoming a new species and phenomenon enterprise in the liquor industry. In terms of the core development concept, Si Si Nine Fang has always emphasized "abide by quality, technology enabling, customer first".

This time, Four Shijiu Fang for the traditional sauce wine channel released Maoquan old sauce wine series of three products: Maoquan classic, Maoquan 15 and Maoquan 30, will be the new growth point of Four Shijiu Fang, to promote the sustainable and rapid development of business.

As another important link of this press conference, Maoquan Sauce Wine also released the new retail training plan for the inheritors of China's liquor big merchants. This is the first self-disclosure of Forty Nine Fun, focusing on the future of China's liquor industry, helping China's liquor big merchants to complete family spirit inheritance and career inheritance, and promoting business transformation. Cultivate future leaders in liquor marketing.