/PRZWT/BEIJING,Nov.5,2024-As the first medium for brands to communicate with consumers,the importance of product packaging is self-evident.Entering 2024,Haoliyou has launched a visual upgrade plan for several classic products.Recently,Haoliyou has completely revamped the packaging of its four pastry products-egg yolk pie,tiramisu,small fish glutinous and double berry pie.The upgraded packaging not only retains the brand's unique warmth and romance,but also cleverly integrates young,fashionable and creative design elements,so that each product glows with a vivid and dazzling brilliance.
Egg Yolk Pie and Tiramisu are the classic heart-filled pastry products of Herifriend.Since its introduction in 1998,Egg Yolk Pie has won consumers'love for its soft cake and smooth and delicate filling.Tiramisu,on the other hand,has become a significant other for afternoon tea time with its rich coffee aroma and unique cheese flavor.The single-piece independent packaging design makes it easy to enjoy delicious food anytime and anywhere,whether it is breakfast or travel,it is an ideal snack choice.Today,these two classic products have been given a new look.The new packaging has a strong visual impact,highlighting the softness of the outer layer of the product and the delicacy of the sandwich,which is very suitable for the aesthetic and taste needs of young consumer groups.
For many years,Xiaoyu Nuozuo has been famous for its iconic soft and small fish shape.The soft waxy of the glutinous rice rice cake sandwich and the delicate and sweet of the red bean filling core make it a delicious choice for all ages.In this upgrade,Xiaoyu Nuozuo cleverly integrates the element of"Fu"into the classic small fish shape in the product design,and incarnates it as a"blessing"small fish that conveys happiness and auspiciousness.In order to layout the upcoming New Year's market in advance,Xiaoyu Nuozuo's outer packaging adopts a more auspicious and festive red.The warm message"Fu,full of luck~"on the package leaps on it,and the lines reveal sincere wishes to consumers.This design not only integrates traditional Chinese culture,but also is lively and interesting,instantly attracting the attention of friends large and small,further deepening the emotional connection between the brand and consumers.
As another star product of Herifriend,the Double Berry Pie,which has been on the market for more than 20 years,is also very popular with consumers.The soft and delicate cake is paired with an attractive strawberry and raspberry double berry jam cream filling,and the sweet and sour taste is mixed with the dense cake to bring a rich layered taste enjoyment.The new packaging uses a more vivid and eye-catching berry red,which accurately captures the alluring charm of the product itself and ignites the intuitive association of"delicious and delicious".
