/PRZWT/DONGGUAN, DECEMBER 3, 2024 - From December 5th to 8th, a grand event of Tide Play and Animation - China Tide Play Capital Brand Development Conference and HI FUNNY World Tide Play Animation Industry Week (hereinafter referred to as "Industry Week") will be held in Dongguan Guancheng Huifeng Center. Industry elites from the field of Tide Play and Animation will gather from all over the world "China Tide Play Capital · Dongguan" to share this industry feast.
Industry Week is a comprehensive industrial exchange activity that integrates "Tide Play + Animation", covering industrial activities such as brand building, industry leadership, integrated development, and talent incubation, as well as cultural activities such as World Animation Theater, World Manga Master Works Exhibition, Tide-level Promenade, and Reflection Animation. The Industry Week will create a global perspective for enterprises, designers, colleges and universities and other groups through multiple forms such as Hi Funny Award, Brand Sharing Conference, Industrial Investment Promotion Conference, IP Authorization Conference, Tide Play Industrial Tour, and Animation Signing Conference.
Tide play is becoming the reality of new productivity in Dongguan. A quarter of the world's animation derivatives are produced in Dongguan, and nearly 85% of China's tide play is produced in Dongguan. Tide play is not only a new engine to promote Dongguan's economic development, but also a new carrier of "trend Dongguan".
1. International exchange, foreign guests from 40 countries and regions empower the development of the industry
As an international cultural activity and professional industry event in the field of tide play animation, Industry Week is an important platform for all-round display and promotion of high-quality development of our country's tide play animation industry. In order to deepen the exchange and interaction with overseas resources, this event invited foreign guests from 40 countries and regions to empower the development of the industry through in-depth dialogue and exchange.
It is worth noting that foreign guests such as Mehwan Chaba, a professor at the Milan Polytechnic School of Design in Italy, Michihiko Suwa, a producer of "Detective Conan" in Japan, and Takeshi Sekiguchi, creative design director of the original Sanrio Hello Kitty in Japan, will appear at the event to bring you full industry information.
2. Professional vision, 11 industry experts at home and abroad serve as curators
From the trendy game and animation industry chain of "IP, manufacturing, sales, licensing, art", the Industry Week invited 11 leading figures as event curators to plan cutting-edge peak dialogues and exhibitions.
In the animation industry sector, there are Yu Zhou, co-founder and president of Chasing Animation, and Chen Liaoyu, the general director of "China Strange Tan", a professor at Beijing Film Academy, and chairperson of the Animation Academy Award Jury, as curators.
In the trendy play industry sector, there are Zhang Lei, CEO of X11, a global trendy play cultural trend retail brand, Liu Xueshen, chairperson of Dongguan Shunlin model gift joint stock company, founder of the trend and collection toy "ALMOSTREAL" and "GENMEC mechanism" brand, and Zhao Qianying, founder of ArtDepot art warehouse.
In the IP licensing sector, there are Jiang Xuheng, vice president of Aliyu and head of IP licensing business, Yu Renguo FIGO, founding partner of Magic Bean Investment and co-founder of Beijing Dream City Culture Co., Ltd.
It is worth mentioning that the curators from overseas regions include the famous American actor who starred in many films such as "The Wandering Earth 2" and "Evil is not good", the famous Hollywood screenwriter Andi, the tenured professor of Milan Polytechnic School of Design in Italy Luca Foyce, the senior Korean independent animation producer Ha Narae, the famous French playwright, illustrator and designer Vincent Wagner.
3. IP gathers, and more than 400 trendy animation companies gather in Dongguan
Industry Week will attract more than 400 brands to gather on the scene, many of which are international head animation and cultural companies, such as I. G, Toei Animation, Japan's largest comprehensive publishing house Kodansha; domestic head film and television production and distribution companies Beijing Wonderful, Ali Small Universe Future Office, Time Network; China's mainstream video platforms iQIYI, Tencent, Youku, Douyin, Bilibili; top trendy play companies POP MART, 52TOYS, TOYCITY; more than 400 relevant practitioners representatives of domestic well-known animation companies such as animation fireworks participated in the event.
4. Mutual integration and communication to build an upstream and downstream communication and docking platform for the industrial chain
Animation and trendy games, as virtual content and physical products in the IP value chain, are located at the front end and the back end respectively, and belong to the third and second industries in the traditional industry types. At present, the animation industry and trendy games industry are limited by their respective thinking habits and business models, and lack opportunities for dialogue and cooperation frameworks.
The purpose of this industry week is to promote brand building, integrated development, industry leadership and talent incubation through building a professional platform that integrates the upstream and downstream of the industrial chain, and through a series of industrial activities. By holding more than 20 activities such as brand development conferences, industrial seminars, industrial investment fairs, and master training camps, a professional and interactive industrial integration platform was established.
5. In recognition of excellence, the first domestic trendy game industry award will be announced in Guan
The Hi Funny Award is the first award in China to recognize outstanding and influential forces in the field of Tide Play products, Tide Play design, Tide Play IP, and Tide Play manufacturing. It will integrate the existing advantages of our country's toy industry and animation industry and complete the territory of China's Tide Play industry evaluation system.
This award includes three categories and a total of 11 awards, including the best IP cross-border licensing tide play of the year, plush toy of the year, figure of the year, blind box of the year, car model of the year, mecha of the year, assembly toy of the year, doll of the year tide play of the year, tide play design big coffee of the year, original tide play IP of the year. The awards party will be held on the opening day of the industry week.
6. "Tide" is fun, bringing together nearly 70 first-line brands of Tide Play
The "Tide Promenade" is located at the core of the event site of Huifeng Center, with a 200-meter art promenade running through the entire event venue. This event specially invites overseas artists from Singapore, Thailand, and Indonesia, such as Berry Winkle, Cubemelt, Tu!!, and JimmyGummy, who will bring their original overseas tide play IP to the scene to share their original creative intentions and creative ideas.
In addition, the promenade also brings together B. Duck, TUTU MOKEY, Berry Winkle, Milk Dragon, Motion Core, TOYCITY and other well-known tide play brands at home and abroad, providing a rich variety of tide play products to comprehensively enhance the shopping experience. You can also take photos with Pikachu, Hello Kitty, FARMER BOB, Lion Junior, Inhuman and other popular IP clocks in the hand-painted art promenade.
Event time: December 5th to December 8th, 11:00 to 21:00 every day
Venue: Hall F, Huifeng Center
7. "Tide" surprise: popular cartoonist 35. Zuo Xiaoling signs for sale on site
As a global phenomenon, the cartoonist's 35-year-old comic works "Begin to be a king at the age of three" are loved by millions of fans, and the global reading volume has exceeded 10 billion. The cartoonist Zuo Xiaoling, who has won the Golden Dragon Award and the Golden Monkey Award, has co-created many excellent comic works. Among them, "Nanyanzhai Records", "Chaohua Xishi" and "Chengye Xiaohe" are the treasure memories of many national manga lovers!
At the signing site, fans can not only get TO visas from teachers, but also exclusive material gifts! Quantities are limited, first come, first served!
Event time: December 7th 15:30-17:30
Venue: Hall E, Huifeng Center
8. "Tide" experience, "Tide" factory opens three tourist routes
Are you curious about the birthplace of "tide babies"? What kind of production process do they need to go through? The "tide" factory is one of the activities of this industry week, which aims to provide employees or professional audiences in the tide play animation industry with the opportunity to go deep into the tide play manufacturing company, and understand the birth process of cool products through professional route planning and guided tours.
This event will set up three routes, including the "tide-level craft route" to showcase the exquisite skills and advanced equipment of manufacturing enterprises, the "whole industry route" covering different types of manufacturing industries, and the "tide-level exhibition hall tour route" suitable for professional audiences. Visitors will deeply experience the manufacturing aesthetics of Dongguan tide play.
Activity time: December 5th to December 8th, 9:00 to 16:00 every day (rolling departure)
Event location: Departure from the "shuttle bus" waiting place on the 1st floor of Huifeng Center
9. The "tide" is amazing, and the reflection animation invites you to try it out
Reflection animation is a major feature of this event. The organizers will build a projection screen on the outdoor water surface to create an interesting picture of animation and reflection through water reflection. Reflection animation brings the audience a special screening of "Black Myth: Wukong" and the animation at the end of the chapter, Belgian animation "Weird Uncle Dickie", an excellent graduation short film from Guangzhou Academy of Fine Arts, and an animated music MV of the Mooden Man Project to create a different viewing experience for professional audiences.
Event time: December 5th to December 8th, every day from 18:00 to 19:00
Venue: Hall D, Huifeng Center
10. "Tide" fun: open the two-dimensional carnival in Dongshi C park
As a new commercial landmark of Dongguan CBD, Dongshi C park is on the same frequency as the city and actively participates in building China's tide play capital. It has introduced many well-known tide play brands such as Pinku, Shunlin, TOYCITY, and Million City to settle in, forming "tide play streets and alleys" to provide a rich tide play consumption experience. From December 6th to 7th, Dongshi C park, as the venue of this industry week, will hold a series of activities of "tide play C power" to bring the ultimate wandering experience to young players who love anime and tide play.
Among them, a random dance performance and a two-dimensional cruise will be held at the Dongshi C park ladder square at 6 pm on Friday, December 6th, and a Dongguan Pokémon League Tournament-Dongshi C park card competition will be held at 12:30 noon on Saturday, December 7th. On the weekend, any consumer can participate in the challenge to win the TOYCITY blind box, which is an organic combination of tide play and animation, and is full of fun.
During the event, there will also be shuttle buses to and from the main venue of HI FUNNY and the branch venue of Dongshi C park to strengthen the link between the two venues and facilitate the audience to share this tide and play feast.
Event time: December 6th to December 7th
Event location: Dongshi C park
