/ Asahi/Guangzhou, June 17, 2022 -- China's 618 mid-year promotion is in full swing, and many good things are coming together recently. On e-commerce platforms such as Tmall and Jingdong, Yonghe soymilk, as a popular brand, stands out from the beverage flavor category, with sustained and rapid sales growth, fully demonstrating the explosive power of the brand and the hard strength of the product.
In the highly competitive 618 campaign, Yonghe Soymilk can achieve such excellent performance without the scientific and accurate omni-channel layout of the brand. In order to optimize consumption experience, while improving offline channels, Yonghe Soymilk vigorously develops online channels and opens flagship stores on mainstream e-commerce platforms such as Taobao, Jingdong and Pin-duo, so that products can reach a wider range of consumer groups directly and seize new retail opportunities along with the trend.With the rise of emerging traffic platforms such as Douyin, Kuaishou and XiaoHongshu, Yonghe Soymilk continues to capture the rapid changes in the market and the development trend of traffic, and quickly builds a younger communication channel, making Chinese traditional food come into the public's vision and become famous. On this year's 618, Yonghe soybean milk products are recommended by people who are strong in planting grass.
Mature e-commerce channels and communication matrix have become a booster for the rapid growth of Yonghe soymilk market scale. Relying on this operation mode, Yonghe soymilk solid product force can also be fully released.
Yonghe pure soymilk powder, which is the representative of high quality, is hot pushed by the recent master. With no added sugar and only non-GMO soy in its ingredients, this soy milk powder is light and protein rich, making it a great choice for a nutritious summer breakfast. Now Yonghe soybean milk Taobao, Jingdong and other official flagship stores, are carrying out full discount, carnival and reduction activities, different categories of soybean milk is also continuing to sell well.
Since its establishment in 1982, Yonghe Soymilk adheres to the enterprise mission of "inherits and carries forward the traditional food culture of the Chinese nation, so that consumers can enjoy healthy food happily". Facing the ever-changing market, Yonghe Soymilk keeps up with the pace of The Times, constantly adjusts its business strategy, and makes efforts from multiple aspects such as channels, products and marketing to continuously bring consumers high-quality, convenient and healthy product experience. On 618 this year, Yonghe soymilk once again set off a boom in the market, and will innovate and develop more products in the future, so that consumers in the new era can enjoy high quality life!
