/PRZWT/January 17, 2025 Shanghai - Yu Caohong, Director of Brand Operations of "One Millet": Creating the Core Competitiveness of the New Generation of Tea Brands
As the operation director of the well-known domestic tea brand "One", Yu Caohong's achievements have been widely recognized in the industry in the past ten years and are known as a leader in the field of new generation tea drinks. He not only led the brand to continuously break through in product innovation, service assurance, brand perception and marketing strategies, but also achieved the brand's market strategic expansion with excellent strategic vision and execution.
Innovative upgrades to enhance customer experience
Innovation is the key to maintaining brand vitality. In recent years, with his keen insight into market trends, Yu Caohong has continuously combined the current tea culture and taste, increased innovation while retaining classic products, and created a series of popular new products such as Boba milk tea and Four Seasons Milk Green. At the same time, he has continuously optimized and upgraded the store service process and user experience to improve customer satisfaction and brand loyalty.
Build a system to expand the market and let the brand go global
Over the years, Yu Caohong has established a set of strict product service standards and training system for the company to ensure that each store can maintain a uniform product quality and service level. With its unique taste and novel "ordering strategy", "Yijiu" has quickly gained popularity among young consumers everywhere. At present, under the leadership of Yu Caohong, "Yijiu" tea has densely laid out stores in major cities in China, and has opened stores to North America. The company is making strides towards the goal of "becoming an internationally renowned milk tea brand".
Win with "wisdom" to help brand marketing
With his background in engineering, Yu Caohong is more committed to developing and designing digital solutions for the company to improve operational efficiency and service quality. The "Health Drink Optimization Platform" designed by him combines health knowledge to provide customers with personalized health advice and customer health data analytics support for franchise stores, as well as customer data analytics support for all aspects of operation. Another "Health Drink Intelligent Control Software" realizes the precise delivery of ingredients and automatic control of production by connecting with equipment to ensure the quality and nutritional content of tea drinks.
These software have greatly improved the production efficiency of products, improved service quality, and laid a solid foundation for the company's sustainable growth in the digital age.
Cultural blessings continue to demonstrate brand power
Yu Caohong believes that it is crucial for brands to establish emotional connections with consumers. Under his guidance, the operation team uses social new media for brand promotion and publicity, and uses joint marketing, color marketing and other means to continuously attract traffic, which greatly enhances brand recognition and market competitiveness. At the same time, it shapes a unique brand perception and culture through visual identity system, brand story, social responsibility projects, etc., and strengthens consumers' sense of identity and loyalty. This emotional connection makes "One" not only define a cup of milk tea, but also become a cultural symbol.
Product adjustment, leading the era of personalized customization
At present, the characteristics of the new generation of consumer demand are differentiation, personalization and functionalization, which also prompts the company to constantly adjust and develop more products that meet consumer needs. "For example, in some regions with heavy taste, we will appropriately increase the taste of tea drinks; in some cities that value healthy eating, we will focus on promoting low-sugar and low-fat tea products. These measures have also allowed the brand's market share in various places to continue to rise," Yu Caohong said.
Keep up with trends and navigate the future strategically
Over the years, based on the successful implementation of the former Cao Hong's innovative operation strategy, "One Beverage" has maintained a stable growth in the fierce competition in the tea market. "China Beverage Innovation Power TOP50 2023 Annual Brand Value Award", "2023 Annual Catering Golden Tiger Award", "2024 Annual Best Marketing Award" and a series of awards are the industry's strong recognition of the brand. In the face of market challenges and changes, Yu Cao Hong has always maintained a clear understanding.
He pointed out that in the future, the company will closely follow the industry trend, follow the brand strategic direction, continue to optimize classic products, innovate raw materials and processes, increase the research and development of seasonal new products, and continue to make efforts in the fields of health products and cross-border cooperation, so that the "one-year-old" tea brand will continue to lead the way in the future industry wave. (Ge Yubai)
