/PRZWT/China's manufacturing industry is undergoing an unprecedented transformation: a leap from a "manufacturing giant" to a "manufacturing power", and a shift from a "follower" to a "leader". This transformation is particularly evident in the home appliance industry, especially in the field of personal care. Chinese enterprises have begun to make breakthroughs in core technologies and even started to lead the global technological development direction. However, the establishment of such a leading position is not achieved overnight. It requires systematic innovation by enterprises in multiple dimensions, including the selection of technological paths, understanding of market demands, and the construction of industrial ecosystems.
On September 29th, in the CCTV live broadcast room, when Hisense washing machines completed challenge tasks such as "Laundry Stacking Game", "Counting Wrinkles", and "Removing Lint" together with the CCTV host, the Hisense heat pump washing and drying integrated technology demonstrated was a typical representative of this systematic innovation. In the current increasingly competitive global personal care market, Hisense's choice of the heat pump integrated washing and drying technology path not only addresses the pain points of traditional drying technologies but also sets a new technological benchmark for the entire industry.
More importantly, Hisense's three-drum washing machine combines the heat pump integrated washing and drying technology with zoned washing and care, achieving multiple value breakthroughs on a single machine. The first is the spatial advantage - there is no need to purchase a dryer separately, thus saving precious home space. Secondly, there is an improvement in efficiency - the clothes can be dried directly after washing without having to take them out in the middle and put them back into the dryer, thus eliminating the cumbersome operation steps. The third is the experience upgrade - the heat pump integrated washing and drying technology, combined with the zoned design, enables different types of clothes to obtain the most suitable washing and care solutions. This "heat pump washing and drying integrated" technical concept truly meets users' practical demand of "being able to wear after washing".
Technological Breakthrough: The core advantage of the heat pump integrated washing and drying technology
Traditional dryers often need to be purchased separately. Not only do they take up extra space, but after washing, clothes have to be taken out of the washing machine and put back into the dryer, which is a cumbersome operation. The heat pump washing and drying integrated machine combines washing and drying in one device. It not only saves home space but more importantly, it realizes an integrated process of "washing and drying immediately" - clothes automatically enter the drying program after washing, eliminating the trouble of transferring them in the middle. It truly offers the convenient experience of "throwing in a pile of dirty clothes and being able to wear them directly after taking them out".
"Good drying" is the core advantage of the heat pump integrated washing and drying technology. Hisense's independently developed Zos integrated heat pump drying system has maximized this advantage. Hisense's three-drum washing machine's heat pump integrated washing and drying technology precisely controls the drying temperature at 42℃, with energy consumption being only about 50% of the traditional method. This technical path of recovering heat through the heat pump cycle has completely rewritten the energy efficiency logic of drying. In the live broadcast on CCTV, the wool sweaters washed with Hisense family tubes had the same or even better fluffy feel as new clothes, which is the best proof of the advantages of the heat pump washing and drying integrated technology.
Hisense's heat pump integrated washing and drying technology for washing machines also performs outstandingly in anti-wrinkle performance. Combined with the industry-leading "three-frequency conversion" system - an independent frequency conversion motor, an independent frequency conversion fan, and an independent frequency conversion compressor, it realizes the forward and reverse rotation technology of the drum. In a gentle environment, it can shake the clothes apart while slowly "smoothing" the wrinkles with a low and gentle breeze. The comparative experiment in the live broadcast best illustrates the point: the traditionally dried white shirts are full of wrinkles, while the shirts treated by Hisense's all-in-one tube have almost no wrinkles and show a smooth effect close to that of hand-ironing.
In addition to the fabric protection and anti-wrinkle effect brought by temperature control, Hisense's three-drum washing machine's heat pump washing and drying integrated technology is also meticulous in detail processing. The Hisense heat pump washing and drying integrated machine equipped with air purple-level lint removal function intercepts pet hair, lint, dust and other substances layer by layer during the drying process. This design not only addresses the core pain points of pet-owning families but is also friendly to people who are prone to allergies.
Competitive advantage: A profound understanding of user needs
When zoned washing and care has become a consensus in the industry, the multi-drum washing machine market in 2025 will present an unprecedentedly bustling scene. From double-tube to multi-tube, from basic zoning to intelligent sub-protection, various products keep emerging, with prices ranging from several thousand to tens of thousands of yuan. However, beneath the prosperous facade lies the reality of technological differentiation - in the global personal care market, there are only a few brands that truly master the core technology of heat pump multi-tube systems. Most products still remain at the simple level of tube separation and have not truly addressed key issues such as health isolation, energy efficiency improvement, and fabric protection.
In contrast, the heat pump washing and drying integrated technology of Hisense Marshmallow Ultra Family Tube, although it has higher technical complexity and greater cost investment, precisely builds a technological barrier that is difficult to replicate. Each cylinder of Hisense Family cylinder is equipped with an independent circulation system, which not only ensures the consistency of the drying effect but also guarantees the complete isolation of different types of clothes. It is precisely this technical threshold that has enabled Hisense washing machines to establish a distinct competitive edge in the market competition. In the high-end personal care market, users are willing to pay for genuine technological value, but the prerequisite is that this value must be real and perceptible. A home appliance retailer said, "The advantages demonstrated by Hisense's heat pump integrated washing and drying products in practical use, such as fewer wrinkles, no deformation or shrinkage, thorough lint removal, energy saving and low noise, are all value improvements that users can directly feel."
Innovation value: From Market validation to Industry Leadership
Since the launch of the world's first three-drum washing machine in 2017, to the current formation of a complete product ecosystem integrating heat pump washing and drying, the market performance has verified the value of Hisense's technological innovation in washing machines.
Since its launch, Hisense Marshmallow Ultra Family Tube has won numerous awards. With its outstanding heat pump integrated washing and drying technology, it won the authoritative certification of "Top Sales Volume in the main selling Price Range of heat pump integrated washing and drying machines" at the Digital Ecosystem Conference of AVC Cloud Network. Not long ago, at the 2025 China Household Laundry and Drying Industry Summit Forum, it won the "Pioneer Product of Heat Pump Washing and Drying Machines" award. Hisense's all-in-one tube won the IFA 2025 Innovation Award on its first overseas debut. Meanwhile, Hisense brand was certified as one of the "Top Ten Brands in the Washing Machine Industry" by the China Household Electrical Appliances Research Institute in the "2024-2025 China Household Appliance Brand Evaluation"... Behind these honors lies the recognition and trust that consumers have in Hisense's heat pump washing and drying integrated technology.
With the popularization and promotion of new heat pump products such as the E8Q heat pump washing and drying integrated machine, Hisense washing machines are applying the heat pump washing and drying integrated technology to more product lines and a wider range of price segments, making the "wash and wear immediately" lifestyle benefit more families. The strategic significance of the popularization of this technology lies not only in the expansion of market share, but also in promoting technological upgrading throughout the entire industry.
