/PRZWT/BEIJING, Feb. 12, 2025 - The Chinese New Year is the epitome of traditional Chinese culture, and it is also a grand inheritance of etiquette. From the careful preparation of New Year's goods to visit relatives and friends to the traditional New Year customs such as worshiping ancestors, keeping the New Year, and paying New Year's greetings, every detail is full of profound connotations of Chinese rites. And Chinese "rites" also represent gifts, carrying emotional sustenance and festival blessings. Etiquette and gifts blend with each other to jointly interpret the profound meaning of the Chinese New Year and the unique emotional expression of the Chinese people.
In December last year, the Chinese New Year was listed on the World Intangible Cultural Heritage List. The successful application marks this traditional Chinese festival with rich cultural connotations, and its influence has been loaded all over the world. The Chinese New Year has become a bridge for cultural communication between people around the world, and it has also been the driving force for the development of domestic brands that have always integrated traditional culture into their genes.
The whole line is laid out, and the lark antelope will rejuvenate the "Chinese Year"
This year, Baiqingling's Spring Festival marketing covers many new scenarios online and offline, opening up the Spring Festival atmosphere with an infinite sense of "antelope", and occupying precise channels for brand-themed creative content, providing consumers with a New Year's flavor of oriental gifts.
Cinemas with a sharp increase in passenger flow during the New Year's Eve are the traffic highlands for brand communication. This year, Baiqingling has a strong screen of "the strongest Spring Festival file". At the beginning of the new year, the Chinese New Year videos of brand spokesperson Wang Yibo and brand ambassador Yao Anna have been launched in 260 + city theaters across the country. Audiences feel a wave of sincere blessings before the broadcast of popular films such as "Nezha's Devil Child Causes the Sea", "Fengshen Part II: War Xiqi", and "The Legend of the Condor Hero: The Great Hero".
Just like the brand's focus on "Nezha's Devil's Child in the Sea", the story's integration of national style elements, classic culture, and technological innovation is a key factor in high-reputation box office, and the century-old national makeup also combines the unique cultural appeal with the advanced strength of domestic science and technology. In the immersion space of the theater, the eyes are in the heart, and a wave of goodwill is stable.
In addition, during the ****** Festival, Baiqingling also carried out digital outdoor precision marketing activities in 10 cities including *******, Shanghai, Guangzhou, Chengdu, Hangzhou, etc., placing star New Year's greeting videos in a number ** crowded elevator media, and using smart screens and other media in rich scenarios such as commercial buildings and residential apartments to accurately target audiences and potential consumers. The content full ** New Year's flavor combined with the expression ** brand aesthetics effectively enhances the mind with high-frequency touch.
Baiqingling's online interaction also fully understands consumer emotions, with the theme of taking "New Year's vlog/live photos" and "New Year's photos" to encourage customer engagement to unlock the brand's New Year's gift, enhance stickiness, collect a large number of real and infectious UGC materials for secondary dissemination, and further expand the brand volume.
Offline activities give young people a sense of New Year's rituals. In the core business districts of Shanghai and Chengdu, Baiqingling has built a limited pop-up space that integrates traditional folk customs and modern technology, launched a series of star surroundings and a series of New Year's activities such as drawing good luck lots and writing Spring Festival couplets, attracting consumers to come and experience the clock in, try out the brand's popular products, feel the collision of traditional culture and domestic beauty in fun interactions, and stimulate people's emotional resonance and social recognition.
Throughout the Spring Festival, Baiqingling takes Chinese traditional culture as the cornerstone of its creation. Through interesting online creative and emotional content combined with offline immersive experience, Yiguyi Jinghuang "China Year" will be revived, presenting consumers with a more vivid and diverse image of the century-old national makeup.
Innovative New Year's gift, promoting the "beauty of China" in the new era
In recent years, Generation Z has been active in the beauty market as a major consumer, and more than 90% have purchased domestic beauty products. When choosing brands, they demonstrate stronger national self-confidence and value recognition, and develop a strong desire to buy products with cultural imprints. According to surveys, whether it is e-commerce platforms such as Tmall and JD.com, or social media platforms such as Douyin and Xiaohongshu, domestic beauty brands lead foreign brands with a high market share and transaction growth rate. These phenomena show that consumers' cultural confidence is driving the prosperity and progress of domestic beauty.
The century-old brand is new with the times, and Baiqingling constantly upgrades the technological core of product quality and efficacy, synchronously reopens the traditional Chinese New Year customs from a modern perspective, and empowers the brand pattern with unique marketing strategies.
Yisi Xinshi, a domestic brand should continue to make efforts to enhance its competitiveness and influence in the international market, tell Chinese stories well, and spread Chinese culture. Just like the first intangible cultural heritage version of the "Year of China", the lark antelope brings the latest interpretation of traditional aesthetics in combination with current fashion trends, and opens a new year with the boundless innovation ability and cultural confidence of Chinese elements, bringing a new look to the beauty industry.
With quality as the courtesy and culture as the soul, the lark antelope paints the beautiful picture of domestic beauty. Convey Chinese beauty to the world, let the splendid cultural heritage shine in the new era, and let the oriental rhyme play the world harmony of Chinese beauty....
