/ Daily News/August 26, 2022 Guangzhou -- Recently, the casual game "Fried Jianghu" produced by Boke City co-named Mr. Zheng Guomin, the inheritor of Chinese intangible cultural heritage oil cloth umbrella technique, combined oil cloth umbrella elements with game characters, realizing the innovation attempt of "game + intangible cultural heritage". In order to let more partners feel the unique charm of traditional Chinese culture and understand the spirit of excellence and continuous innovation in the century-old inheritance of intangible cultural heritage skills, Boke City held a unique oil-cloth umbrella experience activity on August 22, 2022, the eve of End of Heat.
The experience activity of "Blooming Oilcloth Umbrella" consists of four parts: free exhibition, game producer's creative idea sharing, oilcloth umbrella culture lecture and oilcloth umbrella DIY.
Xue Xiaoyu, the producer of "Stir-Fried Jianghu", first shared the creation concept of "game + intangible cultural heritage". He believes that games are one of the most frequently participated entertainment ways for young people. The combination of games and oilcloth umbrella culture can make users understand and feel the charm of intangible heritage oilcloth umbrella in a relaxed and pleasant experience, so that more young people can see the excellent traditional culture of the Chinese nation, love the cultural treasures of our nation which have been inherited for thousands of years, and help promote and inherit the excellent national culture.
Mr. Zheng Guomin told the story of his acquaintance with oilcloth umbrella and his firm inheritance of the ideal craft of oilcloth umbrella making. He also talked with Pork friends about the hopes conveyed by "umbrella" in the Chinese context -- harmony, good weather and good weather.Later, the Pock friends experienced the assembly of the oil cloth umbrella and the drawing of the umbrella surface, and felt the production process and exquisite conception of the intangible cultural heritage technology at close range.
The cute oil-cloth umbrella theme game characters, novel oil-cloth umbrella experience and face-to-face conversation with the main creators provide participants with a deep perception of oil-cloth umbrella intangible cultural heritage from multiple perspectives. Participants wondered: Why would an online game company be associated with the oil cloth umbrella intangible heritage culture?
Jeong Jia, the daughter of Jeong Kookmin, works in Bokseong. Although she did not inherit her father's oil cloth umbrella business, Jeong Jia always keeps his dream in mind. In 2020, Polk City established the sustainable development Strategy office. At the same time, in order to enable games to cross over and empower more industries, promote social development and actively play the positive value of games, Polk City formally put forward the strategy of "game +". This also gave Zheng Jia a new idea and opportunity to help his father inherit the oil-cloth umbrella technology and promote the oil-cloth umbrella culture.
Zheng Jia contacted the person in charge of Pok's Sustainable Strategic Development Office and introduced her father's skills, inheritance and dream in the oil cloth umbrella, an intangible cultural heritage. Boke City then began to imagine the diverse possibilities of "game +" to enable the oil-cloth umbrella culture. Through repeated discussions with Uncle Zheng and Zheng Jia, from online game linkage to offline field oil-cloth umbrella exhibition, it gradually opened up a road of integration of "inheritance and dream pursuit". < /p>This is not the first time the city of Polk has used the power of games to promote traditional culture. In addition to combining with the oil-cloth umbrella intangible cultural heritage, "Fried Jianghu" has been linked with the world of Dunhuang Research Academy and Palace, and made efforts on "game + cultural inheritance", providing fresh solutions for the digital dissemination of Dunhuang culture and the Forbidden City culture. In addition, Boke City also applies the "game +" model to many fields such as medical treatment, science popularization, education and public welfare, and is committed to continuously exerting the positive social value of games through innovative means of gamification.
