/PRCWT/Guangzhou, September 22, 2023 - On September 19, as an annual high-profile intangible cultural heritage fashion promotion event, the fourth Guangdong Textile and Apparel intangible cultural Heritage Promotion Ambassador Joint Conference supported by the Guangzhou International Textile City "Fashion source Platform" exclusively opened in 2023 Guangdong Fashion Week - the main venue of autumn. At the press conference, Deng Xionghua, Jiang Xiaoyun, Chen Qiao, Chen Yiran, He Lian, Li Manna, Ding Ding (Zhang Qiuchan), Luo Zhaorong, CAI Biao and other nine people were awarded the honorary title of "the fourth Guangdong Textile and Garment Intangible cultural Heritage Promotion Ambassador". At the same time, the organizing committee also awarded the "Textile and Garment Intangible Heritage Excellence Promotion Award" to Guangzhou International Textile City in order to affirm its extraordinary contribution to promoting the conservation and innovative sustainable development of textile intangible heritage.
Tracing back to its origin, it shows the new color of The Times of "Lingnan clothes"
Intangible cultural heritage is a vivid testimony of the continuous inheritance of Chinese civilization, which contains deep thinking about life and the world. Textile intangible cultural heritage, as an important part of China's excellent traditional culture, shows the cultural soul of China's traditional textile industry, the beauty of artistic conception, and the essence of skills, and is an inexhaustible source for the development and innovation of the textile and garment industry and the voice of the world. In our country, textile culture has a long history. Silks and satins, woven and dyed embroidery, silk and silk, are all the bright stars of textile culture.
Focusing on Guangdong, Guangdong Fashion Week as an important display platform for the "intangible cultural heritage" project, since the first batch of "Guangdong Textile and garment intangible cultural heritage Promotion Ambassador" was officially launched, more and more Guangdong designers, brands and enterprises continue to use traditional intangible cultural heritage manual skills in the design of "clothing" as the medium, through the stage of Guangdong Fashion Week, so that the ancient intangible cultural heritage in a more flexible attitude Into more People's Daily life. In order to deepen the revitalization of Guangdong traditional crafts and promote the high-quality inheritance and development of traditional crafts, promote the integration and innovation of intangible cultural heritage and "Lingnan clothing", build a team of high-quality textile intangible cultural heritage talents, and continue to guide people from all walks of life to participate in the conservation and inheritance of intangible cultural heritage with the power of example, Guangdong Garment Industry Association and Guangdong Garment Designers Association jointly in June 2023 The declaration of the "Fourth Guangdong Textile and Garment Intangible cultural Heritage Promotion Ambassador" was launched, and after the selection, strict review and publicity, nine applicants were finally determined to become the "Fourth Guangdong Textile and garment intangible cultural heritage Promotion Ambassador".
Fashion is never a tree without roots or water without a source. For fashion, culture is the breeding soil, the foundation of value and the source of innovation. One of the most important underlying logic of fashion innovation is to obtain inspiration from cultural inheritance, and then carry out content innovation for the contemporary fashion industry. In today's market environment that emphasizes individuality and cultural connotation, integrating intangible cultural heritage elements into textile and garment design can not only effectively enhance the cultural value of products, but also meet the new needs of consumers for uniqueness and differentiation. As the new ambassadors for the promotion of intangible cultural heritage in Guangdong Textile and Garment industry, they introduce intangible cultural heritage projects such as Guangdong embroidery (Canton embroidery), Guangdong embroidery (Chaozhou embroidery), Guangdong embroidery (pearl embroidery), Yao embroidery, fragrant cloud yarn dyeing and finishing technology, fragrant cloud yarn (blank yarn) weaving technology, blue indigo dyeing technology, and Dong brocade technology to the market through different forms of clothing, so that more people can know and feel the unique fashion of intangible cultural heritage Charm, actively explore new paths of innovative intangible cultural heritage conservation and double innovation development, work together to promote the high-quality integrated development of intangible cultural heritage and textile and garment industry, and actively advocate cultural confidence.
At the conference site, the new Guangdong Textile and garment intangible cultural Heritage promotion Ambassador also showed the audience a number of intangible cultural heritage fashion products with both cultural connotation and market value, cleverly integrating traditional intangible cultural heritage techniques, creative fashion and modern lifestyle, reflecting the depth of intangible cultural heritage in the contemporary beautiful life.
The origin of new life, build the sustainable engine of the textile industry
The textile and garment industry is related to the needs of people's livelihood, condenzes the new technology, carries the beauty of culture, links the double cycle of international and domestic, has an important strategic value in serving the prosperity of the country, the rejuvenation of the nation, and the happiness of the people, and is an important driving force for Chinese-style modernization.
Adhering to the "fashion" as the main line, focusing on the four fashion ecological elements of talent, products, information and resources, Guangzhou International Textile City in recent years is continuing to build a "fashion source creation platform" including original design center, scientific research and innovation center, fashion trend center and industrial alliance center, through a series of infrastructure upgrading and fashion project introduction, aggregation and chain industrial advantages Source, for designers and clothing, surface accessories manufacturers, clothing enterprises to build a variety of exchanges and cooperation platforms, to drive the industrial chain upstream and downstream participants of the mutual benefit symbiosis. This intangible cultural heritage show is the 7th large-scale joint press conference successfully held by "Fashion Source Creation Platform".
Culture is the identification attribute of textile and garment industry and the source of creating the connotation value of the industry. As a key part of productivity improvement, surface accessories design contains cultural value and aesthetic value, integrates technical value and ecological value, creates commercial value and social value, and is the source of vitality to stimulate creativity, build innovation chain, innovate production mode and improve product quality. The Guangzhou International Textile City in the name of "Fashion source creation platform" and "the fourth Guangdong Textile and Garment intangible heritage Promotion Ambassador" activities to trace the source of the creation, not only the Chinese context of the noble tribute and inheritance, but also the concept and connotation of "fashion source creation platform" once again extended, beyond and sublimation, hoping to return to the source point, gather resources, in the heritage and conservation of classic essence of exploration Inspiration, from the source of more integrated and symbiotic cultural elements into a sustainable force to promote the development of the fashion industry, help promote the excellent traditional Chinese culture in the inheritance and innovation to a broader stage, more people around the world to see and love.
