/PRZWT/BEIJING, May 14, 2024 - Recently, the 8th China New Media Summit and TOPKLOUT AWARDS Awards Ceremony, hosted by Claude Claude, was successfully held in Beijing under the theme of "New Future". Tustin China Burger won the "2023 Quality Business Live Room" award for its outstanding content marketing strategy.
At this conference, top influencers, institutional representatives and brand stakeholders gathered together. Through its selection activities, Crowley enhanced and empowered the popularity, influence and commercial value of celebrities in all aspects. Many industry celebrities and platform executives shared their new insights into the content industry, new trends in business marketing and new strategies for Internet celebrity marketing, injecting new impetus into the commercialization process of China's content industry.
The relevant person in charge of the conference shared the "China New Media Development Annual Report" and pointed out that creators 500,000 to 3 million fans have become the backbone of the waist, and the proportion of this part of creators has increased for three consecutive years, and now accounts for 14% of the general ledger number.
Tustin, as the pioneer of hand-rolled and freshly baked Chinese burgers, relies on its fan base of nearly 10 million on the whole network to continuously promote the combination of traditional culture and hot events in terms of creative ability, and creates content with national charm from a unique perspective. This not only helps the rise of domestic brands and the improvement of cultural confidence, but also continuously strengthens the emotional connection between young consumer groups and brands, injecting continuous new impetus into the healthy development of the content marketing ecosystem. In the field of brand marketing, Tustin achieved 554 million omni-channel exposure through the "It's Black Pineapple" Qixi Festival marketing activity in 2022, and broke the circle for the first time; in 2023, Tustin continued to make efforts to accurately grasp the life attitude of contemporary young people. First, he cooperated with the little devil fairy of Balala to obtain the hot discussion of 530 million exposure and 2.52 million + on the whole network, and then launched the concept of anti-EMO and anti-involution "bamboo youth" in the Dragon Boat Festival marketing, which quickly boarded Weibo's trending topic list and Douyin hot list, leading a new round of topic trends. Through this series of outstanding content marketing strategies, Tustin not only opened up new ideas for the large-scale growth of free e-commerce, but also explored new possibilities and new contexts for brand global marketing.
The achievements in the field of content marketing have also laid a solid foundation for the continuous development of Tustin's Chinese burger brand. Tustin has carried out cross-border cooperation with many well-known IPs, such as launching emoticons, special IP peripheral products, offline theme activities and creative beauty installations, with the aim of broadening brand communication channels and attracting a wider range of consumer groups, so as to further enhance brand communication power and market influence.
Among these collaborations, it is worth mentioning that Tustin has joined forces with National Treasures. With the theme of "Treasures and Treasures Gathering in China Year", it has launched a limited product for the Spring Festival of the Year of the Dragon, "Ten Thousand Lions Xinglong · Jubao Basin", which has successfully created a strong festive atmosphere. Recently, the joint cooperation between Tustin and Mengqu IP Little Blue Duck has created a spring-limited new product "Youzi Taste Duck Chinese Burger". In this joint cooperation, Tustin × Little Blue Duck has jointly created a colorful and funny derivatives, including joint stickers, thermal insulation bags, and picnic mats. After the new product theme packaging materials and surrounding official announcements, it has become the favorite of many consumers.
In fact, the cross-border cooperation case not only shows Tustin's new thinking in content marketing, but also provides new growth points and development opportunities for the industry. By leveraging the marketing resources of cross-border partners, branding can be realized more quickly and efficiently, effectively reaching the target audience, enhancing the visibility and recognition of the brand, and thus standing out in the fierce market competition.
