/PRZWT/Jilin, January 9, 2025 - On January 7, the Jilin Province (Tonghua City) Cultural Tourism Theme Promotion Conference hosted by the Jilin Provincial Department of Culture and Tourism and the Tonghua Municipal People's Government was held in Shanghai. The theme of the promotion conference was "Jilin Chinese New Year · Good luck", and the focus was on "attracting tourists to Jilin". Continuously deepen exchanges and cooperation with Shanghai's tourist sources, and deeply empower the cultural tourism market of the two places.
At the meeting, the product promotion of the theme line of "Jilin Province" was released, bringing ten must-clock in theme lines that have opened the auspicious year in the icy and snowy world of Jilin and three joint tour lines of white mountains and black waters winter love songs; it introduced the cultural tourism resources of Jilin Province and twelve key investment projects, demonstrating the hot practice of high-quality development of Jilin cultural tourism.
The meeting also focused on the introduction of Tonghua City's ice and snow products, cultural tourism projects, and the release of Tonghua City's tourism resources, boutique routes, and 2024-2025 "drainage access" preferential policies, including incentives for travel agencies and tourism companies; the implementation of snow ticket (ticket) reduction and exemption policies for college students; the opening of ice and snow through train services. In addition, the meeting held an alliance ceremony between Tonghua City and Shanghai League of Legends. The two places will share resources, expand the market, and build brands together to create a new chapter in tourism development.
At the same time, sub-venues were also set up on the Bund, Nanjing Road and Yuyuan Garden in Shanghai for on-site connection, allowing Tonghua intangible cultural heritage merchandise, ginseng chicken soup, and state banquet red wine to fly into the homes of Shanghai's hundreds of people, fully presenting Tonghua winter tourism products such as "love ice and snow", "winter tonic", "enjoy sports", "taste folk customs" and "travel borders".
It is reported that Jilin has increased subsidies and loan discounts for new cultural tourism projects, with a maximum award of 8 million yuan. For new hotels and hotels that are put into operation, awards will be made according to the number of rooms, and the maximum one-time award will be 3 million yuan. For enterprises that are mainly engaged in tourism business and whose annual operating income exceeds 100 million yuan for the first time, the maximum award will reach 2 million yuan. For newly listed tourism enterprises that meet the conditions, awards will not exceed 10 million yuan. Listed tourism enterprises with a market value exceeding 10 billion yuan for the first time will be given a one-time reward of 5 million yuan.
