/PRZWT/SHANGHAI, January 16, 2025 - In today's home furnishing market, customers' needs are increasingly diverse and personalized. They are no longer satisfied with basic functional needs, but desire products that can carry more emotional value, aesthetic interest, and personalized life concepts. This means that home furnishing companies must establish closer and deeper relationships with customers to accurately capture and meet these delicate needs. In this process, the explicit knowledge of customers is like a treasure that needs to be excavated, which is of immeasurable significance for companies to improve Customer relationship management and shape unique competitive advantages.
Bai Kitchen Home Furnishing adheres to the core value of "character, enterprise, product, three-in-one", innovatively introduces the explicit process framework of customer tacit knowledge, deeply explores the inextricable connection between user request and satisfaction, and makes precise efforts in many links such as Product Research & Development, Service Optimization, Brand Building, etc., so as to achieve a deep fit with customer needs.
Capture hidden demand signals and build Customer relationships
The "2024 China Home Furnishing Market Consumption Insights Report" shows that consumers have a strong willingness to improve the living environment, paying attention to basic needs such as product practicality and environmental protection, while gradually increasing their attention to advanced needs such as technological intelligence.
In order to further clarify the priority of demand, Bai Kitchen Home Furnishing has introduced digital technology to quantify the impact of each demand on customer satisfaction through rigorous questionnaires and data analytics, with the aim of subtly transforming customer tacit knowledge into unique product characteristics. For example, Shanghai China Merchants Travel Service · Lanyue is located in the south with humid air and diverse ingredients, so with the concept of Declifeo, the innovative use of 5mm stainless steel open grid design and triamine arc process not only ensures durability and corrosion resistance, but also adds infinite convenience and luxury to urban life with its unique luster and texture.
For example, in order to meet the needs of the northern four seasons and large cooking volume, Xi'an Vanke Yanming Lake has created a large-capacity kitchen cabinet, combined with the hard and atmospheric solid wood texture, which shows the heroism of the northern country.
Optimize service process, Maintain Customer relationship
The "Home Service Industry Insight Report" pointed out that the home industry is moving from the channel era to the service era, and the national home service consumption continues to rise. At the same time, the report also mentioned that home complaints are mainly concentrated in after-sales services, accounting for 33.7%. There is still room for improvement in home services in terms of service scope, service costs, and response speed
Bai Kitchen Home Furnishing has a set of intelligent production management system, through big data analytics, real-time monitoring and other technical means, to fine management of orders, from raw material procurement, production scheduling, processing and manufacturing to logistics distribution, every link has achieved seamless docking, greatly improving production efficiency.
In the Qianwan International Project, facing the high-end and international positioning of the project and the strict requirements of customers for quality and personalization, Bai Kitchen Home Furnishing relies on the professional integrated design of the whole house door and wall cabinets, as well as the precise alignment of the horizontal and vertical lines of different veneers and veneers, the golden ratio design of the ultra-high and ultra-wide parapet wall, and the fine craftsmanship of the central axis door, etc., to present a low-key luxury and artistic atmosphere for the owner. The yin and yang door design of the children's room and corridor fully takes into account the growth needs of children and protects their innocence.
These successful cases are just the tip of the iceberg of many high-quality projects of Bai Chef Home Furnishing. With its outstanding service capabilities, Bai Chef Home Furnishing has established a high brand reputation in the field of home engineering and has become a TOP partner in the eyes of many customers.
Taking into account the expected elements and unexpected elements, carving a new brand
In today's competitive market environment, if a brand wants to stand out, it is crucial to accurately grasp user requests.
Bai Chu Home Furnishing integrates the explicit process framework of customer tacit knowledge into the bloodline of branding. With the expected elements such as simple and beautiful design, smooth and convenient user experience, as well as unexpected elements such as intelligent interaction, cultural empowerment, and ecological symbiosis, Bai Chu Home Furnishing has created a unique brand charm, which has been sought after by users across the country. In the C-NPS ranking of China's customer recommendation index, Bai Chu Home Furnishing has topped the list for many times. Recently, it has been strongly ranked among the eight-year honorary awards for China's real estate hardcover residential parts package in 2016-2023. Wooden TOP enterprise, successfully won the Elite Dragon Award and reproduced its strong strength.
If you don't accumulate a few steps, you can't reach a thousand miles; if you don't accumulate small streams, you can't make a river or sea. There is still a vast world to be opened up on the journey of explicit customer tacit knowledge and Customer relationship management. In the future, Bai Chef Home Furnishing will continue to use the deep integration of big data, artificial intelligence and the Internet of Things to build a real-time and accurate customer demand insight system, launch more innovative products that directly hit people's hearts, realize the leap from passive response to active anticipation of customer needs, carve a better life for customers, and promote the home furnishing industry to a brilliant new journey....
