/PRZWT/SHANGHAI, March 25, 2024 - As of August 2023, there will be about 515,000 new tea stores in China, an increase of more than 36% from 378,000 in 2020. Relevant departments predict that the number of new tea stores in China is expected to exceed 600,000 in 2024.
However, as market competition intensifies and the number of stores surges, more and more problems are beginning to emerge. The milk tea industry, the catering segment with the highest joining rate and relatively low entry barriers, is facing an unprecedented crisis of trust under the influence of a series of food safety incidents in recent days.
Faced with this severe situation, major milk tea brands have realized that traditional store management and manual monitoring alone cannot meet the current market requirements. Therefore, brands urgently need a solution that can comprehensively and efficiently monitor store operations and detect and solve food safety hazards in a timely manner.
Wandianzhang has been focusing on the innovation and development of retail technology. Through cutting-edge technological innovation and professional service support, we have successfully helped 4,000 + well-known brands and 400,000 + stores to achieve digital transformation and upgrade. For the milk tea industry, we have also formulated corresponding digital solutions according to its industry characteristics and development needs to help brands deal with a series of problems in the development process, including store management, food safety regulations, staff training, store opening process specifications and other aspects. We hope that through refined management, we can help milk tea brands to pursue development while also enhancing their core competitiveness to achieve sustainable development.
Online, the Wandianzhang AI store patrol system can automatically detect "touch line" behaviors that endanger food safety such as employees not changing temporary ingredients in a timely manner according to regulations, not wearing masks or work clothes, misplacing gloves, knives and other tools, and not closing the trash can lid according to regulations. Once identified, immediately capture the alarm, and push the test results to generate a problem to-do list to the person in charge of the store in time. After confirming the rectification, the system automatically grabs the on-site pictures to help inspectors conduct remote re-inspection.
On the other hand, the supervisor can inspect the store offline through the on-site inspection system. From the beginning of the check-in, it is not allowed to upload existing pictures through the mobile phone photo library, fundamentally avoiding the risk of fraud; during the supervision of the on-site inspection process, the system will automatically locate and record the supervision position every 5 minutes. If you leave halfway, the inspection report will clearly show the number and distance of the supervision from the store range. The management staff is not present, and they can also clearly understand the supervision inspection track and effectively supervise the inspection process. When the management staff reviews the inspection report online, the inspection screen will automatically switch to the equipment scene associated with the inspection item, and the video will be played back from the time when the supervision inspection starts, so as to fully understand the situation of the supervision in the store. Take a multi-pronged approach to avoid supervising the inspection of the store as just "going through the motions" and turning a blind eye to various problems. At the same time, the details of the problems missed during the inspection of the store can also be checked and filled in in time.
In addition, brand owners can also solve the training problems of employees in various places through the palm academy system of Wandian Zhang. Whether it is product knowledge, corporate culture or practical skills, etc., employees can learn independently and participate in the assessment to ensure that they have sufficient food safety awareness and operation skills; industry training integration, the headquarters execution standards into the daily work scene of the store, so that employees can learn and apply corporate standards in the actual work scene, and truly apply what they have learned; OA-store opening process module helps brands to standardize the store opening process, quickly realize the replication of standardized stores across the country and even around the world, shorten the preparation cycle, and improve the efficiency of store opening; supply chain module helps brands to connect upstream and downstream supply chain information, enhance supply chain collaboration and transparency, and improve procurement efficiency and quality.
In today's increasingly concerned food safety issues, milk tea brands must face up to the challenges brought by the crisis of trust and actively seek solutions. The emergence of digital tools such as the Wandian Palm AI shop patrol system has undoubtedly provided a powerful technical support for the milk tea industry, helping brands rebuild consumer trust and reshape the industry image. In the future, with the continuous progress of technology and the deepening of application, it is believed that the milk tea industry will be able to provide consumers with safer and healthier products and services.
