/PRZWT/Guangzhou, January 17, 2025 - Recently, the tea brand that is deeply loved by young people has once again become the focus of attention. The brand co-branded CCTV's popular variety show "National Treasure" and launched a limited-edition tea drink under the joint name of Sanxingdui, which was enthusiastically sought after by consumers once it was launched. It is reported that the sales of the joint product in the first week have exceeded 2 million cups, and the number of participants in the online Mini Program "Collection of Divine Birds Activity" has also broken through the 1 million, which is a brilliant achievement in the tea industry.
The joint name of Shuyi Burning Immortal Grass not only perfectly combines the mysterious charm of ancient Shu culture with the fashionable elements of modern tea drinking, but also creates a bronze villain standing brand and other rich three-star decoration in hundreds of stores across the country, creating an immersive cultural atmosphere.
At the same time, the brand also invited well-known illustrators to create unique peripheral products inspired by elements such as Chinese red, Sanxingdui bronze masks, and sacred trees. In addition, the book also released and arranged joint activities such as creative TVC and consumption up the ante "joint password". This series of actions deeply integrated ancient Shu culture and modern art, further narrowing the distance between consumers and traditional culture.
It is worth mentioning that Shuyi Burning Xiancao has made many successful attempts in the joint branding of traditional culture. From the cooperation with the popular movie "Fengshen", to the joint branding with the ancient online novel IP Erha, the famous painting of the Song Dynasty, and the national intangible cultural heritage Guangxi Zhuangjin, it has aroused a warm response from consumers every time. These collaborations have not only enhanced the brand's popularity and reputation, but also allowed more and more young people to feel the profound heritage and unique charm of Chinese traditional culture through the carrier of tea drinking.
As consumers' exploration of tea culture deepens, tea brands are also constantly innovating and changing. As a leader in the tea drinking industry, Shuyisao Xiancao has successfully combined traditional culture with modern tea drinking with its profound cultural heritage and keen market insight, bringing consumers a new tea drinking experience. In the future, we look forward to Shuyisao Xiancao continuing to deepen the field of traditional culture and launching more creative and meaningful joint products, so that Chinese tea drinking culture can glow with more splendor....
