Beijing Tong Ren Tang star product lock Yang Gujing pill, on the one hand, through the long-term planting grass and sports cross-border big event marketing double-line drive, in-feed ad soft advertising total exposure more than 90 million times, enhance the brand and product influence; on the other hand, Beijing Tong Ren Tang and Hupu unique layout 99 special day, to create "99 men's day" exclusive brand IP, custom mixed men's and women's basketball game, custom surrounding innovative sports cross-border joint products, to create brand native heat stem.
According to statistics, Beijing Tong Ren Tang has become the brand of Hupu in-app male health care drugs TOP1, a series of brand marketing activities widely praised, insight into male sports health at the same time, Beijing Tong Ren Tang brand perception deeply rooted in the hearts of the people.
Beijing Tong Ren Tang, as an industry leader, has passed on the theme of big health to male users through the promotion of Suoyang Gujing Pills. At the same time, sports have gradually become a bridge between Beijing Tong Ren Tang and consumers, deepening the connection between health products and national sports, and providing a reference model for cross-border marketing in the two industries. On the other hand, Beijing Tong Ren Tang, as a Chinese time-honored brand, has its own cognitive advantages in culture and brand. Coupled with this cross-border marketing with the sports community Hupu, it resonates with young consumers, giving the brand a new lease of life.
