/PRZWT/Suzhou, March 5, 2025 - #Help Suma, run with vitality
Thousands of miles of scenery in the south of the Yangtze River are beautiful in ancient and modern times. On March 2, the Suzhou Marathon started with vitality in the warm spring sun, and nearly 25,000 runners from all over the country rushed to this spring invitation.
At the event site, a touch of fresh green became a unique landscape. As the only official tea drink supporter of this Suzhou Marathon, "Lemon Season" specially set up an energy supply station. The brand's signature drink and its iconic green lemon head cup appeared in all corners of the stadium, continuously delivering refreshing energy to the runners. I hope that with the help of the cup, the runners will be full of energy and start the race in the best condition.
Running friends like it, a cup of lemon tea refreshes the whole of Gusu
The Suzhou Marathon attracted more than 20,000 runners from all over the country to participate. For many of them, every marathon is not only a physical competition, but also a 42.195-kilometer spiritual journey to break through themselves. Runners use the process of defeating themselves again and again to explain that any moment in life can be infinitely young and full of vitality.
From the very beginning of the same lemon season, the brand has been focusing on the keywords of refreshing vitality, hoping that with high-quality freshly made lemon tea drinks, consumers can enjoy a refreshing clink at every moment of vitality.
This year, Suma was an unprecedented event, and the vibrant and refreshing lime season became an "energy supply station" for runners on the spot. After the fresh and fragrant lime aroma, runners stopped at the lime season booth one after another, holding freshly made lemon tea to enjoy the enjoyable moment after exercise. "Just finished my first marathon of the year, the refreshing and refreshing taste of the lime season instantly awakened the senses, as if to fully charge the body, and it was full of blood in one second!" Mr. Li from Shanghai runner shared excitedly.
In addition, in order to let more runners feel the refreshing charm and vitality of the lemon season, the scene also set up an interactive session to send benefits to runners and fans on the scene. Participants only need to share the refreshing moment with the lemon season in Suma through social platforms, and they can get a limited number of brand peripherals. "The lemon tea in the lemon season is not only delicious, the design of the booth and hand width is also particularly suitable for taking pictures, and you can also get a chic handbag, really happy!" Ms. Cao, a runner from Nanjing, shared.
A total of 200 million cups have been sold, from local to global
No matter whether it is the struggle on the track or the running in life, Lemon Season uses refreshing tea to inject full energy into you!
As an explorer in the field of lemon tea drinking, Lemon Season has always been committed to deepening its product strength and constantly pursuing breakthroughs in quality and innovation. Play with the young consumers of Generation Z with delicious and fun new products. Just past Valentine's Day, the brand launched the Hong Kong-style Valentine's Day series, which was very popular with consumers when the winter was getting warmer.
It is understood that as of February 20, 2025, lemon season drinks have sold a total of 200 million cups, "drinking lemon season, adding vitality, refreshing and stress-free" has become an indispensable lifestyle for young people today.
In addition to the waves of joint marketing on the iceberg, in fact, as a young tea dark horse brand, since its establishment on February 8, 2021, Lime Ji has been continuously cultivating its internal strength, making efforts under the iceberg, and deeply cultivating the three fields of supply chain, digital intelligence and talent organization; entering Guangdong in 2023, opening its first store in Beijing in 2024; entering Hong Kong, and opening more than 10 stores in prime locations.
In addition, in the second half of 2024, Wang Jie, the founding partner of Lime Season, personally led several visits to North America, and is expected to open its first overseas store in 2025, continuing to write the global story of Lime Season.
From bringing a refreshing and energetic moment to every consumer, to the founding partner personally leading the team to go overseas. Looking forward to 2025, I believe that Lemon Season will continue to implement the brand's long-term strategy and open a new chapter of globalization. In the future, Lemon Season will aim to "Lemon Flavor Gone Global", bringing high-quality lemon tea and the "Drink Lemon Season, Increase Vitality, Refreshing and Stress-Free" life concept to consumers in more countries and regions around the world, and greet every day with full vitality!
