/PRZWT/Putian, December 31, 2024 - On December 29, Putian, Fujian ushered in the first 2024 Putian Marathon. As a high-standard event certified by the A1 category of the Chinese Athletics Association, it attracted 20,000 running enthusiasts from all over the country to participate enthusiastically. As a top strategic partner, 361 °, a leading domestic sports brand, provided all-round support for the event, demonstrating its professional strength and brand influence in the running field.
The first Putian Marathon starts, a 361 ° all-round escort event
The first Putian Marathon was held. With the accumulation of event resources and experience, 361 ° provided all-round escort for the participants to ensure the smooth progress of the event. At the same time, the brand also customized professional running sports equipment for technical officials, volunteers and other event personnel. The addition of 361 ° marks the double recognition of the brand's professional strength and event service experience by the event organizing committee, providing professional track experience for millions of runners.
In addition, in the overall planning of this year's Putian Marathon, runners can not only appreciate the natural beauty of Putian, but also feel the Mazu culture of Putian, which adds a unique regional color to this event and ignites the passion of racing on the land of Licheng.
Running spokesperson Puma won the championship, and Flying Fire 4 helped the track move forward at full speed
On the day of the event, Li Bo and Zhang Shuihua, the 361 ° running spokesmen, won the men's and women's championships and became the focus of attention on the track. The outstanding results not only showed their personal strong competitive strength, but also confirmed the track performance of 361 ° professional running racing equipment.
In this year's Putian Marathon, 361 °'s newly launched racing carbon board shoes - Flying Burn 4 was favored by runners, especially running spokesperson Li Bo wore it to win the championship on the track. This achievement not only demonstrated Li Bo's personal stable competitive strength, but also demonstrated the excellent performance of Flying Burn 4.
This running shoe combines cutting-edge technology and humanized design. Its upper contains 50% high-performance carbon silk and 30% recycled yarn, which enhances air permeability and lightness. The carbon plate design is changed from an integrated type to a split structure, which enhances the hardness and curvature of the forefoot, greatly enhances the rebound and propulsion, and provides runners with track acceleration. Flying Fire 4 not only achieved a breakthrough in technology, but also withstood the test in actual combat, helping runners break through themselves and refresh their personal best results.
Deepen the layout of professional fields and continue to promote the development of road running
After the Fuzhou Marathon, 361 ° once again supported the Putian Marathon, demonstrating the brand's deep cultivation and strategic layout in the field of professional running. This not only reflects 361 °'s continued investment in running, but also further promotes the development of China's road running business.
As a leading sports brand in China, in addition to supporting marathon events, 361 ° launched the "Track Dream Program" in 2023, aiming to support Chinese runners to continuously create PB on the track, provide equipment and service support. This incentive is for Chinese mass amateur marathon runners. In any event certified by the Chinese Athletics Association, grassroots elites of men and women can be rewarded for meeting the established performance standards. With the improvement of the technical level standards of marathon runners, the incentive mechanism of the program will also be enhanced from January next year, motivating elite runners to challenge higher goals and achieve track dreams.
The first 2024 Putian Marathon came to a successful conclusion, and the enthusiasm and dreams of runners continue to burn. In the future, 361 ° will continue to move forward side by side with running enthusiasts, providing more runners with a professional road running experience and helping millions of runners sprint to the track.
