/PRZWT/BEIJING, September 11, 2024 - Recently, the "Fun is Hard Enough" WORKSHOP theme event ended successfully in Beijing and Shanghai. As an extension of the G-SHOCK "Hard Enough" theme, the event made G-SHOCK STORE a relaxed and fun trend workshop through a week-long offline creative experience, attracting many G fans and trendsetters to participate, interpreting toughness with their own attitudes and inspiring street inspiration!
This time, the G-SHOCK STORE in Taikoo Li, Sanlitun, Beijing took [Fun is Enough, Street Treasures] as the creative idea of the event, and sealed many surprise gifts in plaster. In the process of treasure hunting, every knock of the naughty family brought them one step closer to the surprise. By smashing the plaster to complete the task of exploring the treasure, the naughty family experienced the fun of digging in depth, and also felt the tenacity of the brand!
At the same time, G-SHOCK STORE, Huaihai Middle Road, Shanghai, kicked off the event with the theme of "Fun is stubborn enough · Reorganization rules". Under the leadership of the artist, the stubborn people used discarded packaging and clothes to create themed collages, and creatively presented their understanding of tenacity through the combination and collision of different materials, interpreting individual trends.
Fun is stubborn enough! It is precisely because G-SHOCK has always used a "stubborn" mentality to face trends, innovate trends, explore the parts of youth trend culture that are connected with the brand spirit, and integrate the brand into it, that G-SHOCK is still tough in the face of time! Together with the new forces "stubborn", more exciting and interesting brand activities are welcome to pay attention to the G-SHOCK official, and always understand the brand dynamics.
