/PRZWT/HAIKOU, January 13, 2025 - The first Dcar Rider Cup Golf Open was held at Mission Hills in Haikou from January 7 to 8. The event attracted 25 female professional golfers from China, Japan, Thailand and other countries, including Sui Xiang, Lin Qianhui and Huang Xueting, as well as Japanese players Yu Gangmura and Thai players Sherman and Kusuma.
At the same time, famous Olympic athletes such as Lou Yun, Li Xiaoshuang, and Li Dashuang also competed as amateurs, competing with more than 200 Dcar riders on the same stage. After intense competition, Sui Xiang's team finally won the championship of "Professional Amateur Matching Team Fixed Score Competition".
As the guiding unit of the event, the women's China Tour provided all-round support for the format and organization of the competition. "This is an innovative event that skillfully combines car brands and golf, and it is also a wonderful collision between Chinese car culture and golf culture." Li Hong, head of the women's professional competition department of the China High School Association and managing director of the China Women's Professional Golf Tour, believes that golf is an honest, self-disciplined and altruistic sport, and the values it conveys are in line with the "way of a gentleman" advocated in traditional Chinese culture. "
I hope that through this competition, more people will understand and love golf, and at the same time promote the integration and development of Chinese automobile culture and golf culture. "
The innovative competition system has attracted attention, and the Sui Xiang team has played a stable role in winning the championship
On the first day of the tournament, the "professional and amateur matching team fixed-point competition" was the first to start. Each team consisted of one professional player and three amateur players. Participants from different backgrounds experienced the charm of golf through the exchange of movement details and strategies while cooperating to compete. The team led by Sui Xiang stood out with stable performance. The professional player Sun Jiazhe team and the Thai player Kusuma team were ranked second and third.
"Playing with amateurs makes me feel a different atmosphere and see everyone's love for golf." Sui Xiang said in an interview after the game that he hoped to let more people contact and understand golf through this format. This past November, Sui Xiang won a tie for fifth in the Women's China Tour Championship at Mission Hills No. 3 Course in Haikou, showing a good competitive state.
The next day's "amateur team split competition" further provided a stage for ordinary riders to demonstrate their skills. Competitors swung freely on the field to experience the fun of golf in a more relaxed way. Industry insiders said that golf is not only a sports competition, but also a life attitude, emphasizing integrity, self-discipline and cooperation. Looking forward to promoting the popularity of golf in China through more such events.
Golf fuses to enrich rider culture and expand the boundaries of car life
In recent years, golf has grown rapidly in China, especially after Chinese player Lin Xiyu won the bronze medal at the 2024 Paris Olympics, which attracted more public attention. At the same time, the economy of golf-related equipment, clothing and lifestyle has also continued to heat up, becoming an important part of the sports consumption market.
The combination of car brands and golf is not a new topic. From the title event to the launch of golf-themed models, car brands have been trying to establish a connection with golf culture in various forms. The Rider's Cup Golf Open held by Dcar is exploring a new path of cross-border integration from a platform perspective.
The person in charge of the organizing committee of the event pointed out that golf has a broad base among car users. Through the interaction between professional and amateur players, it can not only provide riders with a new experience, but also let more people realize the unique charm of golf. "We hope that with this kind of event, golf will not only be a competitive sport, but also a part of riders' social and life."
As a one-stop car information, trading and service platform, Dcar has been trying to enrich the user experience through offline activities in recent years. Data show that the scale of car interest users covered by Dcar operations has exceeded 500 million, and the rider circle covers a wide range of interest areas of car enthusiasts. This competition is not only a grand event for golf enthusiasts, but also further expands the boundaries of car life.
It is understood that this event has set up a number of team awards, individual awards and fun awards, attracting the active participation of many golf enthusiasts. Chery Automobile provided title sponsorship for the event, and Shede Wine Industry, Ton Ton Ton BOTTLEDJOY, Li Ning, etc. also provided strong support. In addition, in September 2024, Dcar successfully held the first China "4 + 2" bicycle relay challenge in Qiandao Lake, Hangzhou, combining automobile culture with cycling, which attracted much attention from the industry.
In the context of China's auto market entering the stock competition, how to reach the target users and improve user stickiness through cross-border innovation has become a proposition that platforms and brands need to think about. Industry analysts analyze that the holding of the first Dcar Rider Cup Golf Open not only promoted the popularity of golf, but also provided new possibilities for the automotive industry to provide scene-based services under diverse user requests....
