/PRZWT/November 7,2024 Zhangjiakou-From November 1,Zhangjiakou's out-of-home advertising will be launched in the mainstream business district of Beijing,kicking off the upcoming peak season of ice and snow tourism.The theme of this advertising campaign is"Great rivers and mountains Zhangjiakou,burning ice and snow,just go",highlighting the tourism advantages of Zhangjiakou's natural scenery,as well as its unique ice and snow culture.Over the next month,the public will see the advertisement in double-decker buses and 70 large-screen 130-inch subway screens on Beijing's core line.
The slogan of this advertisement is"Great rivers and mountains Zhangjiakou,burning with ice and snow,just go",which fully demonstrates the beauty of Zhangjiakou's changing seasons and unique ice and snow culture,making people feel the charm of Zhangjiakou's ice and snow at a glance.In terms of delivery media,double-layer bus body advertisements and subway large-screen advertisements in Beijing are selected,covering the second and third rings of Beijing and the core lines running through the east,west and north,and fully radiating the mainstream business circles of the capital to ensure the high exposure and communication effect of the advertisements,creating a real influence for the Zhangjiakou ice and snow tourism brand.
In order to actively prepare for the 2024-2025 ice and snow tourism season,in addition to advertising,Zhangjiakou is also increasing infrastructure building efforts to improve the quality of tourism services.It is understood that as the temperature continues to drop,the temperature and humidity of various ski resorts have reached the snowmaking standards,Wanlong,Fulong,Taiwu and other ski resorts have started snowmaking work,and the 2024-2025 snow season is about to kick off.
In addition,the launch of a number of new gameplay and activities this snow season will attract more ski enthusiasts who pursue individuality to come and experience.For example,ski resorts such as Wanlong,Genting,Fulong,and Dolomite will upgrade their night experience and provide a richer after-snow vacation experience by holding snow parties,ice and snow carnivals,New Year's concerts,and intangible cultural heritage exhibitions.
This year,Wanlong,Genting,Taiwu and other ski resorts will attract teenagers as a key area,and will launch ski winter camps for youth groups in the new snow season.Whether it is children with"ski dreams"or skilled and passionate"snow"teenagers,they will all find skiing fun in the ice and snow winter camps.
Zhangjiakou is the"golden belt"of skiing,and has been called by the International Snow Federation as one of the"most suitable places in the world for skiing".As early as 2022,as the co-host of the Beijing Olympic Winter Games,Zhangjiakou put its skiing business card on the world stage.In the post-Winter Olympic Games era,under the huge empowerment of"accelerating the construction of the Beijing-Zhangzhang Sports and Cultural Tourism Belt",the development of Zhangjiakou ski tourism has entered the fast lane.
At present,the local area makes full use of the legacy of the Winter Olympic Games,and has 9 ski resorts and 177 ski runs,of which 6 ski resorts have been successfully shortlisted for the"Top 10 Ski Resorts in China",as well as first-class venues and facilities such as the National Ski Jumping Center,the National Cross-Country Skiing Center,and the National Biathlon Center.Zhangjiakou hosts more than 300 events every year,and the number of people participating in ice and snow sports exceeds 6.50 million.
Zhangjiakou is a gateway connecting Beijing,Tianjin and Jinmeng,with three-dimensional transportation extending in all directions.The local area has 4 high-speed railways and 11 expressways,and the route network covers 13 hot cities in various regions of the country.Every year in the snow season,Zhangjiakou opens a regular snow-season through train from Beijing South Railway Station and the Capital Airport.Tourists land by plane,and take the high-speed rail to the station and then take the through train directly to arrive.It really allows tourists from the surrounding area and even the whole country to leave and come to Zhangjiakou skiing tourism at any time.
In addition,there are 70 A-level tourist attractions and 82 star-rated hotels in the local area.The improvement of these infrastructures not only enhances the tourism quality of Zhangjiakou,but also provides tourists with a more convenient and comfortable travel experience.
It is understood that in the 2023-2024 snow season,Zhangjiakou City has received more than 4.42 million tourists,achieving a comprehensive tourism income of 5.256 billion yuan,a significant increase year-on-year.Rich ski resources and valuable Olympic heritage have become the most distinctive city symbols in Zhangjiakou,and Zhangjiakou is becoming a world-renowned winter tourism destination.
