Anta Group into Guizhou "sports public welfare" to help rural revitalization

2022-11-11 14:48 0

/ ChaoWEN Tong/November 11, 2022 Guangzhou -- On November 9, 2022, Shiqian County, Guizhou Province, Anta Public Welfare Program for Strong Growth (hereinafter referred to as "Strong Growth") and Reference News Office jointly entered the nine-year School of Fengxiang Gelao Nationality and Dong Nationality Township, Shiqian County, Tongren City, Guizhou Province (hereinafter referred to as "Fengxiang Nine School") and held a donation ceremony. At the ceremony, Anta Group donated a total of 1.5 million yuan in cash and materials to Shiqian County, Guizhou Province, including Anta equipment kits, Anta physical education and Anta sports ground, for the improvement of local youth physical education and sports facilities, which is an important stop of Anta Thrive public Welfare Plan annual support plan.

The arrival of the thriving development in Shiqian County, Guizhou Province, is another step taken by Anta Group in response to the national rural revitalization policy. It introduces more innovative educational concepts and methods to the local people, and also brings the growth power of sports to local teenagers, helping them to obtain comprehensive improvement of physical quality and mental quality education in personality building, physical and mental health and other aspects. Li Ling, Vice president of Anta Group, Guo Meijian, chairman of China Youth Development Foundation, Zhang Huawei, vice secretary general of China Youth Development Foundation, and officials of Shiqian County attended the donation ceremony. Anta group also specially invited GuiZhouJi gymnastics world champion Deng Shudi brings a special champion class for the children. Deng Shudi, born in Guiyang, Guizhou Province, won the gold medal of the men's team at the 2018 Doha Gymnastics World Championships. He is the only man from Guizhou Province who represented the Chinese team on the world gymnastics stage. He told the story of pursuing his sports dream and striving to realize it in the champion class, encouraging children to bravely explore the outside world and chase their dreams. Deng shared, "I am very honored to have this opportunity to give back to my hometown. I hope I can help more rural children to have a healthy body and mind through sports and strive to realize their dreams."

There was also a football match at Anta Stadium. It is understood that Fengxiang No. 9 School is a special football school, but the school has been lacking a professional football field. The donation of Anta football stadium will improve the sports environment of the school and promote the development of local football. In addition, 33 rural physical education teachers from Shiqian County were sent to participate in Anta physical education teacher training in Guizhou Station this August. Anta Group works with partners and children and youth sports experts to jointly develop Anta physical education. The course aims to improve the professional physical education level and stimulate the teaching enthusiasm of physical education teachers through training front-line physical education teachers, so as to achieve the purpose of deepening the integration of physical education in an all-round way, improving the quality of physical education and promoting the comprehensive and healthy growth of young people.

The comrade in charge of the reference news newspaper said that actively participating in the cause of rural revitalization and sincerely helping Shiqian accelerate its development is the proper meaning of the reference news to reflect the responsibility of mainstream media. We hope Anta's public welfare program can spread warmth deeper and wider, so that more young people in rural areas can share the fruits of the country's reform and development.

Guo Meijian, chairman of the China Youth Development Foundation, said: "The development needs of young people from poor families have changed, with increasing demands for learning scenarios and development opportunities. In recent years, Anta Group has been cooperating with the China Youth Foundation, donating Anta sports equipment, Anta sports grounds and carrying out teacher training activities to rural areas. We hope to improve the sports, cultural and health literacy of young people through the mode of helping rural revitalization through sports." Li Ling, vice president of Anta Group, said, "We hope Anta sports ground can become the beginning of Shiqian County's youth to pursue their dreams. Anta Group will create better sports conditions and a more professional sports environment for more teenagers to enjoy the purity and beauty of sports. 'Symbiosis with society' is one of the new value propositions of Anta Group in the next decade. Anta Group will continue to actively participate in rural revitalization in the form of sports public welfare, contribute to common prosperity, and make contributions to our social development."

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Love doesn't stop, it lights up the future. Anta Thrive Public Welfare Program is a social public welfare project focusing on physical education for teenagers in underdeveloped areas. It is composed of six parts: Anta equipment package, Anta physical education, Anta Dream Center, Anta sports field, Anta sports camp and anta Hope Class. Since its launch in 2017, Anta Thrive has invested more than 660 million yuan in cash and equipment, donated 165 Anta Dream centers and 23 Anta sports fields, and trained 4,384 first-line physical education teachers, covering 4.75 million teenagers from 10,981 schools in 31 provinces. In the future, Healthy Growth will continue to deepen its efforts in the public welfare field of youth sports, promote rural revitalization through the integration of sports and education, and enable more young people to grow up in sports.

Source: Corporate press release
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