/ Aswuntong/Sep 09, 2022 Guangzhou -- Xiamen September 8, 2022 -- The 22nd China International Fair for Investment and Trade (CIFIT) holds its grand opening in Xiamen today. In order to implement the spirit of the "14th Five-Year Plan" outline and promote the integrated, clustered and ecological development of strategic emerging industries, the "Pilot China · Emerging Industry Investment and Financing Cooperation Conference" hosted by the Investment Promotion Bureau of the Ministry of Commerce was also held during the fair from September 8 to 10. As one of the co-organizers of the conference, Decathlon, a leader in the innovation of the global sports industry, with the theme of "Guiding China, Integrating and Enabling the Sports Industry", debuted at the CIFIT with innovative sports products such as water paddleboard, kayak and outdoor camping. More than 10 outstanding enterprises and brands were invited to participate in the fair, which focused on the themes of sports business, sports health, sports technology and sports digitalization Exchange and cooperation to facilitate the integrated development of China's sports industry.
On the afternoon of September 8, Wang Tingting, Vice president of Decathlon China, attended the opening ceremony and keynote forum of "Guiding China · Emerging Industry Investment and Financing Cooperation Conference" and delivered a keynote speech :" Favorable policies, upgrading of consumption, continuous expansion of industrial scale, China's sports industry as a trillion-level track, is about to usher in a rapid development cycle. We look forward to sharing our industry experience and innovation achievements through CiFIT, a high-end dialogue platform with great global influence, and joining hands with more outstanding partners in and outside the industry to jointly focus on the development opportunities of the sports industry and build future cooperation opportunities."
Hardcore tech Decathlon booth highlights
Innovation is in Decathlon's DNA. Adhering to the concept of "user-centered", Decathlon has always focused on creating products and solutions that continuously enhance the sports experience of consumers. In this fair, the 500 square meter exhibition area of Decathlon presents water, outdoor camping and other popular sports scenes incisive and vividly through the immersive space setting of green mountains and water.
With the introduction of a series of national support policies, the outdoor sports and camping industry has developed rapidly. In order to meet the public consumption habits and market demand, Decathlon has been deeply engaged in the camping market for many years and continuously enriched the camping products, aiming to provide consumers with a comprehensive and refined camping experience. At the fair, the 2S Spider Tent camping for two, a product of Decathlon's Global Innovation Award, became an eye-catching item in the outdoor camping area. This two-person tent uses the upgraded umbrella quick-opening system, which can be opened and stored in 2 minutes, easy and fast operation. In terms of materials, the green design and technology fabric Fresh&Black is selected, which not only exhauzes heat and breathable, but also has super light-blocking performance, which can ensure the sleep quality is not affected by sunlight. In recent years, water sports such as surfing, canoeing and paddleboarding continue to "break the circle ", which further increases the market demand for related equipment. In the water sports area, another highlight of the exhibition area, the inflatable kayak ITIWIT, developed by Decathlon Global Canoeing team and MARC RONET, a famous French naval architect, after 30 months of research and development X500 applies the high pressure drawing technology to the V-shaped bottom of the boat. Its innovative design, which can be folded into a backpack, is not only portable and easy to transport, but also has the racing and safety performance of professional canoeing, opening a new era of canoeing.Decathlon paddle board is divided into primary leisure board, middle travel board, racing board, and surf paddle board, which can meet the needs of parents, travel, surfing, racing and other sports scenes. The Decathlon RACE stand-up paddleboard presented at this fair features convenient storage and portability, light durability and high strength. Its hydrodynamic shape and pointed design can reduce drag and increase sailing speed, which is very suitable for cruising and competition. In addition, the paddleboard packaging uses an environmentally friendly fabric, which uses Bi-ton dyeing technology to dye only one out of every two threads, greatly reducing the impact on the environment.
Innovation-driven enabling sports industry integrated development
Driven by policies and catalyzed by the epidemic, public enthusiasm for sports has been further released, and sports demands have become more diversified and subdivided. Emerging sports such as Frisbee, land dash and archery have become the new favorite for people to relax and expand their social circle. Over the years, Decathlon has always been committed to the mission of "sustainably enabling the widest range of people to enjoy the joy and benefits of sports". With a rich product line covering more than 80 sports options, Decathlon has been committed to the promotion and popularization of mass sports and niche projects.China's sports industry is a trillion-level blue ocean market with a vast track and a number of blank fields to be developed. While constantly introducing innovative sports solutions, Decathlon aims to build a sports ecosystem in China and globally, expand the outer edge of the "sports Plus" industry, and seek new opportunities for integrated development with health, science and technology, lifestyle and other fields.
< /p>Wang added :" The continuation of any trend depends on a complete factor market and a healthy ecological environment. The rapidly iterating market and changing environment require enterprises to deeply explore the subdivision field and seek win-win results through cooperation. The chemistry generated by sports is undoubtedly the biggest catalyst for market vitality."
