/PRCWT/Shenzhen, November 10, 2023 - Under the background of accelerating the construction of a sports power and people's increasing demand for fitness, China's sports industry is ushering in unprecedented development opportunities. During the sixth CIIE, a series of thematic discussions were held on topics such as "high-quality consumption", "sustainable development" and "Sports +" in the sports industry. As the world's leading diversified sports brand, Decathlon has been deeply engaged in the Chinese market for 20 years. With forward-looking innovative ideas and diversified business model layout, Decathlon has built a full-scene and multi-format sports service ecosystem to help the healthy and sustainable development of China's sports industry.
Driven by the wave of national fitness, China has become one of the world's largest sports consumer markets. At present, the size of China's sports consumption market is about 1.5 trillion yuan, and it is expected to grow to 2.8 trillion yuan by 2025. Decathlon has always been consumer demand-oriented, and is committed to bringing more sports choices and experiences to a wider range of Chinese consumers through diversified and professional sports products and service layout, and promoting the improvement and expansion of sports consumption.
Wang Tingting, Vice President of Decathlon China, said :" China's sports industry is a sunrise industry with huge potential and broad prospects for development. With the rise of new sports and people's spiritual core needs, some new subdivisions have also emerged, opening up greater imagination space for the sports market, thus promoting the upgrading of the consumption structure. As the companion and leader of Chinese sports users, Decathlon hopes to give full play to its advantages, grow together with Chinese consumers, and explore more diversified sports choices together."
C end +B end work together to build a sports service ecosystem
After 20 years in the Chinese market, Decathlon has deeply understood the changes in consumer demand, grasped market opportunities, actively explored and innovated business models, expanded its business territory in China, and made comprehensive efforts from the consumer side (C end) and the enterprise side (B end) to enrich the supply of market services and meet personalized consumer needs.
In the face of consumers, Decathlon vigorously promotes the integration of online and offline, seamlessly linking online and offline businesses, and building a one-stop sports solution through omni-channel service advantages, with store activities, regularly held sports activities such as swimming, roller skating, badminton and other sports communities in various regions and exchange and interaction platforms.
In September this year, Decathlon opened two new shopping malls located in the core business areas of Shenzhen and Zhengzhou, and made multi-dimensional innovation in product layout and service model. Shenzhen Hongling Store and Zhengzhou Tansili Store are not only Decathlon's new exploration in the Chinese market, but also an important measure for Decathlon to invest in the Chinese market. Decathlon takes the physical mall as the connection point to connect the surrounding high-quality commercial resources, so that the public can enjoy the convenience of sports services anytime and anywhere, and help promote the construction of "15-minute fitness circle".
At the same time, in order to further expand the scale of the sports market, improve the professional level and service quality of the industry, and promote industrial upgrading and innovation, in addition to focusing on the C-end consumer market, Decathlon has also launched a comprehensive layout in the B-end enterprise market and made precise efforts in the subdivision of the track. During the sixth CIIF, Decathlon signed a strategic cooperation agreement with Sumeida Eaton Gide, signing a transaction amount of 700,000 US dollars to further expand the physical education market, and the two sides will jointly build a more perfect supply chain and service system through resource sharing and complementary advantages.
In addition, Decathlon has established long-term cooperative relations with a number of sports clubs and enterprise institutions across the country. With the advantages of the whole industrial chain, Decathlon provides one-stop and customized solutions for enterprise customers from product design, production, logistics distribution, sales to after-sales service, which improves procurement efficiency and reduces procurement costs, thus creating greater value for enterprises.
By comprehensively deploying the C-end and B-end markets, Decathlon aims to create a complete service ecosystem. Both individual consumers and enterprises can find sporting goods and solutions that meet their needs in Decathlon, thus laying a solid foundation for the high-quality development of the sports industry.
Strengthen the green foundation for a healthy and sustainable future
Green and low-carbon are still the important keywords of this year's CIIE. Thanks to national policy incentives and public awareness, green consumption is no longer just a concept, but also into action into People's Daily life. As an active practitioner and promoter of sustainable development, Decathlon has started the road of ecological design research and development since 2006, and has realized full coverage of ecological design for all new products since 2021, and has continuously launched innovative ecological design products, explored circular economy business models such as maintenance, leasing and second-hand market, and guided consumers to enhance environmental awareness and advocate sustainable development Enjoy sports.
Decathlon not only takes a series of carbon reduction measures from its own level, but also actively links upstream and downstream enterprises and a wider range of industry partners to create a full life cycle of carbon reduction capabilities, including setting a scientific carbon reduction roadmap, the use of renewable energy, the development of energy conservation and emission reduction projects, in order to promote the green transformation of the whole industrial chain, jointly build a sustainable industrial ecology, and help achieve the "double carbon" goal .
In 2022, Decathlon China released its low-carbon blueprint for 2026 logistics for the first time, drawing carbon emission heat maps through monitoring and inventory of carbon emissions in all stores and logistics routes, and then setting emission reduction targets and establishing carbon reduction path plans. In July this year, Decathlon joined hands with industry leaders to become the first domestic retail enterprise to test more than 600 kilometers of long life smart heavy truck. This joint test is a breakthrough in exploring the zero from short distance end distribution to long-distance trunk transportation.
On November 7, Decathlon, together with 14 industrial partners in China, signed its first renewable energy power purchase agreement with China General Nuclear Power New Energy Holding Company, marking an important milestone on Decathlon's road to decarbonization. This is also the first sports enterprise in China to aggregate the supply chain and plan to purchase green power procurement projects for new offshore solar power generation in the whole station for a long time. At the same time, Decathlon is also actively expanding green power projects in more areas of the country, aiming to cooperate with more local Chinese partners to support the Chinese plan of green electricity consumption and enhance the green competitiveness of China's industrial manufacturing.
After 20 years of deep cultivation and development in the Chinese market, standing at a new starting point, Decathlon will continue to deepen its layout, not only to meet the market demand, but also to tap more potential demand, through cooperation and co-creation, jointly build a sustainable industrial ecology, and create long-term and sustainable value for the development of China's sports industry.
About the Decathlon Group
Decathlon Group, the world famous comprehensive sporting goods group, sports goods research and development, design, production, branding, logistics and omni-channel sales as one of the whole industry chain company, founded in 1976 by Mr. Michel Leclercq in Lille. Decathlon focuses on the mass sports market and is committed to bringing together all sports under the same roof, making sports accessible and enabling the broadest public to share sports benefits. As of 2022, Decathlon retail and production operations are present in 72 countries and regions, with 1,751 stores and a team of 105,000 employees. The group has production lines in 21 countries or regions around the world, of which more than 50% of the products come from China. Decathlon officially entered China in 2003, opened the first physical concept store in Asia, and realized the complete layout of the whole industrial chain in China, providing professional products and one-stop sports experience services for hundreds of millions of sports people in nearly 400 cities across the country through online and offline channels.
In 2020, the Group's mission is to "benefit people and the planet". Sustainable development has become the Group's global pillar strategy. Sports and the environment are closely related, it can be said that nature is the sports field. Decathlon insists that the product is a very important link between the company and its customers. As a mass sports industry chain enterprise, Decathlon has sustainable goals and measures in every link from product design, research and development, production, logistics to the most terminal sales. At the same time, sustainable development has been deeply integrated into Decathlon's business model, and it has tried practice and exploration in many fields, and has obtained successful cases.
