/PRZWT/SHANGHAI, March 17, 2025 - In commercial communication, advertising is not only a bridge of information, but also a key medium for artistic creation and visual expression. Epson occupies an important position in the advertising industry with its excellent printing technology, excellent quality and delicate color reproduction ability. Recently, the 2025 APPPEXPO Shanghai International Printing Exhibition with the theme of "No Boundaries for Printing" was successfully concluded at the National Convention and Exhibition Center (Shanghai).
In this exhibition, Epson took "The Peak of Eco-Creation in Printing" as the theme, fusing large-scale printing technology with a variety of creative landscaping to fully display the diverse application scenarios of its printers in the advertising industry, which attracted much attention. At the same time, based on the deep accumulation of the industry and customer recognition, Epson continues to deepen its efforts to bring new products and solutions, adding vitality to advertising creation and leading the industry to a new height.
Innovation leads, Epson's new product innovation is released, and the industry chapter is opened together
At the exhibition site, the new product launch ceremony of Epson's new generation of weak solvent micro-jet photo machine SureColor S9180 was grandly held. Tetsuya Iwasaki, President of Epson (China) Co., Ltd., Wang Jincheng, General Manager of Epson (China) Co., Ltd. Commercial and Industrial Product Solutions Division, Nobuyuki Fujimori, Director of the Division, and Shi Yi, General Agent Digital China, and many other guests gathered together to witness this important moment.
President Tetsuya Iwasaki delivered a speech saying that Epson has been widely recognized in the high-end advertising printing field with the SureColor S80680. The new SC-S9180 has achieved a comprehensive innovation and leap in platform architecture, printhead technology and ink configuration. President Tetsuya Iwasaki sincerely thanked the support of the majority of industry users and promised that Epson will continue to innovate, bring more high-quality products to the advertising industry, and work together with partners to create brilliance.
The person standing in front of the screen
AI-generated content may be incorrect.
Full scene layout, new advertising "print" strength
Entering the Epson exhibition area, the newly unveiled PRECISION CORE ® Micro TFP micro piezoelectric printhead has become the focus of the printhead exhibition area with revolutionary technological breakthroughs. It has achieved leapfrog improvement in the three core levels of printing speed, accuracy and durability, further breaking through the application boundary, and is more widely used in commercial and industrial printing fields such as signage advertising, textile printing and dyeing, and art imaging. Its high-speed printing capability and extraordinary image quality amazed the audience.
On both sides of the booth are carefully designed theme exhibition areas, which focus on out-of-home advertising, indoor advertising, and fabric advertising, forming the core and highlights of this exhibition.
Out-of-home advertising, as a cutting-edge position for brands to face the public, has extremely high requirements for display effects. In the out-of-home advertising area of the Epson booth this time, the new SC-S9180 made a stunning appearance.
From the actual needs of the advertising industry, the SC-S9180 has been fully upgraded, with a new 2.64-inch print head. Compared with the previous generation, the printing area is larger, the ink drop output is more accurate, and the quality and speed are both upgraded. In terms of color, the SC-S9180 adds green, the color gamut is expanded by 13-19%, and the color reproduction is more excellent. It is also equipped with a new generation of Epson intelligent ink drop conversion algorithm, which greatly reduces the printing stripe and granularity, significantly improving the picture fineness and text sharpness. The automatic nozzle compensation technology and large-capacity ink supply system it is equipped with reduce downtime and further enhance the stability of the equipment.
The comprehensive upgrade of SC-S9180 will empower customers in the fierce competition of out-of-home advertising, successfully occupy the market highland, and also reflect Epson's high attention and strategic investment in the quality upgrade of the advertising industry.
Advertising for printers
AI-generated content may be incorrect.
Under the wave of digitalization, the demand for high-quality and differentiated products in indoor advertising is increasing. Epson launched the SureColor B9580 (hereinafter referred to as SC-B9580) customized for the Chinese advertising industry in January this year. It uses a 2.64-inch PRECISION CORE ® Micro TFP micro piezoelectric print head, adding 2pass and 3pass printing modes, of which the 3pass mode accurately fits the Chinese market and can achieve a printing speed of 55.2 square meters/hour * 1, which can efficiently meet the needs of high print volume.
The newly upgraded print head also increased the printing speed by 1.3 times * 2. At the same time, the SC-B9580 also upgraded the color configuration, adding light cyan and light magenta to make the product color transition smoother and better quality. At the exhibition site, the SC-B9580 became the focus of the audience with advanced printing technology. The equipment detonated the exhibition site and was widely praised. More than 300 units were signed during the exhibition period!
It provides high-quality and rich solutions for advertising light boxes, posters, signboards, etc., and also solves the problem of large-frame size splicing, fully meets the diverse value needs of customers, and has become a powerful partner for advertising practitioners.
Fabric advertising is a new breakthrough in Epson's cross-border advertising industry from the printing and dyeing industry. Epson thermal transfer digital printing machine Epson SureColor F9580H (hereinafter referred to as SC-F9580H) debuted in this exhibition area. Its platform architecture has been newly upgraded, and the output quality is higher. It can flexibly choose three six-color schemes: orange and violet configuration, which greatly expands the color gamut and brings more vivid color presentation; light cyan and light magenta configuration, which makes the picture details more delicate and the color transition smoother; fluorescent yellow and fluorescent pink configuration, which gives the print picture a vivid and bright visual effect, which can meet the printing needs of sports fluorescent clothing.
The performance of SC-F9580H in the field of fabric advertising has opened up creative space for customers and effectively interpreted the innovative concept of breaking the circle from printing and dyeing to advertising. This not only helps customers seize market opportunities, but also promotes the diversified development of the advertising industry.
Digital Boutique Area: Printing is integrated into life, customization highlights quality
In the center of the Epson booth, the digital boutique area attracted a lot of attention. The various exhibits here are all made of Epson large format printers, fully demonstrating the wide range of applications of Epson printing technology, which covers almost all aspects of people's lives, and can achieve personalized customization and high-quality output. From the printing of car doors and clothes for daily driving, to the design output of popular outdoor skateboards, to the application of electronic panels for home appliances, Epson printing technology is everywhere.
Take the electronic panel as an example, which requires extremely high printing accuracy and quality. Epson relies on superb technology to meet this high standard, fully reflecting the excellent quality of Epson products and the accurate restoration of colors.
Another highlight of this digital boutique area - the Epson SureColor V1080 (hereinafter referred to as SC-V1080) platform UV printer is another innovation of Epson. It is equipped with an Epson 1-inch print head, 180 nozzles per column, and a minimum ink drop size of 5.5pl, optimizing line and text output. Combining precise ink drop transformation technology with a new printing platform ensures excellent printing quality. Adhering to the design concept of "province, small and fine", the SC-V1080 has a small and simple appearance, suitable for desktop operation and indoor use.
Its interior is equipped with white ink, which can realize multi-level printing and special texture effect processing. The white ink circulation system effectively avoids sedimentation blockage, improves printing stability, reduces downtime, and ensures continuous production. With SC-V1080, Epson has realized a variety of customized applications, such as golf balls, mobile phone case pattern customization, etc. These customized products precisely fit the public's pursuit of high-quality and personalized life, adding infinite possibilities to people's better life.
Located on the right side of the exhibition area, Epson's new large-format platform professional digital printing machine, SureColor F2280, is widely used in the digital printing industry and embroidery industry. It can print all kinds of fashionable and casual clothing. Epson technology allows personality to be revealed and creativity to be realized quickly.
Behind the personalized boutique area is the graphic and text area of this exhibition. This area simulates the scene of a real graphic store from venue layout to functional applications, and fully displays a variety of graphic and text applications. A series of products such as Epson SureColor T5485D and SureColor T5680D/DM in the area perfectly illustrate the advantages of "one machine is multi-purpose, one store is multi-purpose". In all aspects of graphic printing, whether it is poster, banner, drawing or album creation, they can easily and competently.
Among them, the Epson SureColor T5680DM (hereinafter referred to as SC-T5680DM) performs particularly well. It is equipped with a 2.64-inch new generation PRECISION CORE ® Micro TFP micro piezoelectric printhead, which outputs an A1 format line drawing in only 17 seconds * 3; the scanning speed reaches black and white 10 inches/second, color 4.5 inches/second * 4, and the black and white scanning speed is 30% higher than the previous generation products; the configuration of double paper axes significantly enhances the continuous output capacity of the equipment. In addition to the leap in efficiency, the SC-T5680DM is equipped with 6-color ink and the original 1.6L large-capacity ink bag, ensuring high quality and continuity of output.
Next to the SC-T5680DM printer is the Epson SureLab D580. It adheres to Epson's "provincial, small and fine" design concept, with a compact shape. Its innovative function of continuous double-sided photo printing without margins can print a variety of photos and handbooks, etc., to meet the diverse needs of customers and industries.
Under the general trend of digital intelligence reform, Epson actively implements the "technology + localization + environmental protection" strategy to accelerate the process of digital intelligence.
The Epson Cloud Solution PORT professional cloud printing solution on display can not only ensure the consistency of product color, but also facilitate customers to grasp the status of equipment, bringing new opportunities for business efficiency; while the color life cycle management solution launched by Epson brings new hope to enterprises with accurate color management and efficient workflow. The core component of the solution, Epson SD-10 spectrophotometer, has the characteristics of high accuracy and portability, which can help customers improve production efficiency and quality.
Epson SD-10 + Marble Powers Lifecycle Color Management Solutions
At this year's Shanghai International Printing Exhibition, Epson brought SC-S9180 and other series of new products and solutions to the show, fully demonstrating its profound technical heritage and innovative strength in the advertising field. It not only meets the diverse needs of current customers and industries, but also leads the development trend of the advertising industry with a forward-looking layout. Under the guidance of the "Technology + Localization + Environmental Protection" strategy, Epson will continue to deepen printing technology, empower the development of the industry with high-quality products and services, inject new productivity into the advertising, graphic and other industries, and work with industry partners to bring more cutting-edge printing technologies and innovative products.
Note:
This speed is based on line drawing printing, and the specific printing speed may vary depending on the user's environment.
* 2 Based on SC-B9080 4 pass and 6 pass print speeds and SC-B9580 4 pass and 6 pass.
* 3 This speed is based on line drawings printed on plain paper with a resolution of 300 * 600dpi and horizontal printing mode. The specific printing speed may vary depending on the user's printing environment.
* 4 This speed is measured under the condition of 200dpi scanning. Due to differences in file storage type and scanning resolution settings, the actual data may vary from this data.
