/PRZWT/September 29, 2024 Tianjin - From September 29 to October 5, the 2024 China Tianjin International Automobile Exhibition will be grandly held at the Tianjin National Convention and Exhibition Center (Jinnan District). This gluttonous feast of the automotive industry has attracted many well-known auto brands at home and abroad to bring their latest models and technologies to Tianjin. In addition to various brands of cars and modified cars, the organizing committee of the auto show also carefully created a rich entertainment and interactive experience for the broad audience.
According to the official account of the "China Tianjin International Automobile Exhibition", during the exhibition, the strategic partner of the organizing committee, Yiche, will join hands with the well-known sports brand Decathlon to create a "car + sports trend experience area" with cars and sports as the core elements. Multiple functional areas such as Internet celebrity modified cars, trendy fun sports, camping and leisure will be set up on the spot to create a cool and healthy car life. Through the tide of car life, let the car fans enjoy the wonderful every moment.
As a leading automotive Internet company in China, Yiche has been committed to promoting Chinese automobile culture, advocating a trendy car life, and disseminating and popularizing such car life and car culture to car users by launching high-quality original car programs, fun short videos, and colorful offline activities and events, contributing to the better development of China's automobile culture. Decathlon, an internationally renowned sporting goods brand, is committed to enabling the widest range of people to enjoy sports sustainably and advocating a healthy and active lifestyle.
This time, the strong linkage between the two sides has actively created a cross-border between automobiles and sports, dedicated to colliding new lifestyles and concepts, and organically combining automobile life and sports life, so that people who love cars and sports can come together to experience a new Tianjin Auto Show.
"Hongqi H9 Wencheng" and the world's longest Tesla Model 3 LL are here
With the popularity of private cars and the rise of car modification trends among young people, Yiche has also established a special studio responsible for car modification and program shooting to meet the personalized needs of car fans. It has also promoted the diversification of Chinese car culture through its own strength.
At this auto show, Yiche brought two modified cars, "Hongqi H9 Wencheng" and "Tesla Model 3 LL", which are very popular on the whole network. In the past, Internet celebrity cars that could only be seen in the original column of Yiche will also come to the audience and have zero-distance contact with the audience.
"Hongqi H9 Wencheng", as a modified car jointly created by Yaoyo Ge, a KOL in the automobile circle, follows the concept of using all Chinese brand modified parts. With anthropomorphic as the modification language, the body presents a gradually sinking curve from front to back, inspired by the long skirt that Princess Wencheng dragged when she got married. The exterior paint of the whole body car is made of snow lake silver, showing the historical allusion of Princess Wencheng looking back at her hometown by the snow lake in Tibet. The red breathing light belt on the front of the car is not only an extension of the classic design elements of the Hongqi brand, but also simulates the human breathing rate, making the whole car more humanized and communicative. In addition, the vehicle's power system, braking system, air suspension, wheels, carbon fiber parts, interior, etc. are all designed and made in China.
"After the modification was completed," Hongqi H9 Wencheng "made its debut at the 2023 Osaka Modified Auto Show and the Shanghai AIT Modified Auto Show, and was enthusiastically sought after and praised by car fans.
The upcoming "Hongqi H9 Wencheng" at this year's Tianjin Auto Show will serve as a medium to represent the export of Chinese culture, bringing Chinese-made self-branded luxury cars, Chinese-designed and manufactured modified parts, and Chinese-style modified culture to the world stage.
Another modified car "Tesla Model 3 LL" is known as the most ruthless modified car in 2023 and the longest Tesla in the world. This world's only 6.1-meter-long, 4.5-meter wheelbase 6-seat model 3 performance, the driver lengthens the treatment on the basis of the original factory, and modifies the barrel chair and roll frame. The loading capacity and safety are full, allowing more fans to experience the excitement and happiness brought by speed.
The "Tesla Model 3 LL" was transformed by the original content studio of Yiche Company "Tiandi Conscience Studio" in 10 months. It was carefully designed, carefully constructed, and repeatedly tested. It inherited the fast, exciting and low-cost genes of Chongqing's yellow Ferrari, and finally developed China's first "track taxi". As of now, the global short video views of "Tesla Model 3 LL" exceed 89 million, and the total engagement of the whole network exceeds 1.20 million.
You can also enjoy a relaxing camping and outdoor experience at the car show
In addition to the modified car area, the Easy Car × Decathlon experience area has also created two major sections: a trendy sports area and a camping and leisure area.
As a representative brand of trendy sports, Decathlon firmly believes that sports are the source of happiness and health, and the company's mission is to allow as many people as possible to continue to enjoy the joy of sports. Camping, cycling, water... Decathlon has 80 + sports worth constantly exploring and trying. Especially now, under the concept of diversity, integration and innovation, Decathlon has been constantly unlocking the multi-faceted nature of sports, allowing users to feel the charm brought by sports.
In line with the concept of green environmental protection, this exhibition Decathlon mainly presents its recycling projects. In addition to official recycling, recycling, maintenance and repair, and recycling goods, it focuses on showcasing Decathlon's rental services to the audience. The projects cover camping tents, camping equipment, paddle board kayaks, and various types of bicycles, making it convenient for sports users to try more and explore more sports. At present, the Decathlon rental project has been opened, and users can not only experience it at the exhibition site, but also easily bring it into their daily healthy life.
In addition to the Decathlon experience exhibits, the trend sports area mainly creates three divisions: the Frisbee entertainment area, the fun game area and the ring game area. Among them, the Frisbee entertainment area has set up a closed venue, hired professional coaches to teach on the spot, and led and organized car fans to conduct "Frisbee Contest". It provides a place and project for the riders to relax and let the friends who love Frisbee have the opportunity to show their "disc skills". At the same time, Yiche will launch the Frisbee Challenge at the same time, arranging a variety of individual competitions and team competitions such as Frisbee Jiugongge, Frisbee Shooting, Frisbee Bowling, etc. The winning individuals and teams will receive exquisite gifts. The fun game area is equipped with popular indoor and street games, such as SLAM DUNK, suction cup archery, etc., so that car fans can enjoy a soothing decompression moment; the ring game area is equipped with a wealth of gifts, which can be easily taken away by skilled car fans.
The camping leisure area is designed with "camp" as the design idea, using canopy tents, camping tables and chairs as elements to build an area full of leisure, elegance and wild atmosphere, which is convenient for car fans to rest when they are tired, so that they can enjoy a comfortable camping life at the car show.
