/PRCWT/Shanghai, November 8, 2023 - On November 6, the sixth CIIE, the global diversified sports brand Decathlon and Sumeida Eton Gide signed a strategic cooperation agreement to accelerate the enterprise market layout, aiming to provide more enterprises and industry customers with professional one-stop sporting goods solutions with the advantages of the whole industrial chain, enabling the innovative development of China's sports industry.
In early 2023, Decathlon established a partnership with Eaton Gide and has completed the delivery of orders for nearly 10,000 sports uniforms. This Expo signed a deal with a turnover of 700,000 US dollars. Through the signing of a strategic cooperation agreement between the two parties, the scope of cooperation will be further expanded to expand the business to sports shoes, textiles, sports equipment and other subcategories.
Meng Dong, Executive Vice President of Decathlon China, said :" With the continuous release of market potential, China's sports industry has ushered in broader growth opportunities. Decathlon has in-depth insight into the market needs, creating one-stop, customized products and solutions for enterprise users, and continuing to explore the enterprise market. We are very pleased to work with Eaton Gide to further expand the physical education market and build a more complete supply chain and service system through resource sharing and complementary advantages."
Eaton Gide General Manager Wu Weifeng said :" Signed a cooperation agreement with Decathlon to jointly strengthen product linkage, brand interaction, green environmental protection practice cases and other cooperation, to provide Chinese children with high-quality, comfortable and technological wearing experience. The two sides will deepen friendly cooperation for a better life."
The combination of strong and strong instills new momentum into the campus sports market
With the release of the "New Policy for School uniforms" and the "New National standard for school uniforms", the upgrading of school uniform quality has become the key to breaking the industry. Decathlon has reached the standards in many quality controls such as color fastness of school uniform products and fabric pilling performance tests to ensure the performance of school products.
As the head brand of China's school uniform industry, Eaton Gide adheres to the concept of "quality school uniforms" and is committed to leading the reform of Chinese school clothing by passing on beauty, exploring beauty and creating beauty. Under the framework of this cooperation, Decathlon will combine the sports needs and aesthetic preferences of Chinese students, provide customized services for Eaton Gide in terms of color, style and function, and inject health, vitality and other fashion trend elements to jointly promote the development of aesthetic education on campus.
With professional quality assurance and complete product line categories, Decathlon will effectively complement Eaton Gide's service ecosystem, especially in the field of sports product diversity, including universal and functional sports uniforms, bags, shoes, balls, etc., to help it release potential growth space and further enhance industry competitiveness. Eaton Gide's extensive campus resource network covering nearly 4,000 schools across the country will also provide Decathlon with a broader market and sales channels, enter more cities and schools, and expand its business in the physical education market. At the same time, with the school as the contact point, Decathlon will reach more family user groups, thus expanding a wider market space, and passing the sports health concept to a wider range of people.
Accelerate the layout of the enterprise market Decathlon continues to increase investment in China
In recent years, China's sports industry has flourished under the dual impetus of policy support and market demand, and has gradually become a new engine of economic growth. However, to further expand the size of the sports industry market, improve the level of industry specialization and service quality, promote industrial upgrading and innovation, and activate the B-end enterprise market is crucial. As the world's leading sporting goods brand, Decathlon not only has a wide range of users in the personal consumer market, but also actively expands its business scope in the corporate market, providing professional sporting goods and service solutions for corporate customers, and helping the high-quality and sustainable development of the sports industry.
Decathlon has a complete layout of the whole industrial chain in China, which can meet the one-stop procurement needs of corporate customers. From product design, production, logistics distribution, sales to after-sales service, Decathlon greatly improves the procurement efficiency of customers, reduces the procurement cost, and creates greater value for customers. In addition, Decathlon can also provide customized solutions according to customers' individual needs in materials, colors, styles, functions, etc., to meet their diverse needs and achieve mutual benefit and win-win results.
Since its roots in the Chinese market for 20 years, Decathlon has deeply understood the changes in market demand and the development trend of the industry, and has continuously expanded its investment in China. Through precise brand positioning, product strategy and market expansion layout, Decathlon has played a set of innovative combinations to inject strong impetus into the development of China's sports industry.
