/PRCWT/Guangzhou, January 2, 2024 - On December 28, Tmall released the "2023 Annual Billboard" of popular goods. The Tmall list is based on the real consumption data of more than 900 million consumers on the Taobao Tmall platform in the past year, and combines the dimensions of best-selling, brand power, and praise rate to select 100 categories that consumers will focus on in 2023, with a total of 1,000 annual good things.
"There are more'camels' on the street than in the desert!" This winter's C-spot is the jacket. Tmall's annual popular goods list also confirms this trend. In the jacket category, the camel outdoor waterproof mountaineering suit took the first place, and the Boshi outdoor fleece mountaineering suit and The North Face three-in-one mountaineering suit ranked first and second.
"It's not that the goose can't afford it, the duck and duck are more cost-effective!" 50-year national brand YAYA duck and duck down jacket won the first place in Tmall's annual popular goods. Bosideng three-in-one down jacket and Uniqlo light down casual jacket ranked first and second.
In the topic of "men's consumption surpasses dogs for the first time" that exploded not long ago, running, cycling, and fishing became the main categories of male consumers. Decathlon quick-drying T-shirt, SPECIALIZED cycling helmet, and Handing No. 1 fishing rod respectively won the first place in the annual explosion of these three categories.
In the "hard currency", iPhone 15 won the first annual explosion in the mobile phone category, 53-degree Feitian Moutai won the first annual explosion in the Baijiu category, and Zhou Dasheng's gold pearl bracelet won the first annual explosion in the gold bracelet category.
"Pleasant consumption" has gradually become a new consumer trend. Fauvism aromatherapy gift box and Zumalong "Escape Gingerbread" limited perfume won the first place in the aromatherapy and perfume categories respectively. In addition, POP MART THE MONSTERS blind box and fresh low temperature baking cat food won the first place in the blind box and cat food categories respectively.
At present, consumers can view the full version of the 2023 Tmall "eyes closed" popular goods guide by searching for "Tmall list" on the Taobao App.
