/ AsG/August 25, 2022 Guangzhou -- The 24th Asian Pet Show will be held at Shenzhen International Convention and Exhibition Center (Bao 'an) from August 31 to September 3. ROYAL CANIN Pet Food, with the theme of "Focusing on the lifelong health of dogs and cats", will participate in this event with industry colleagues and the general audience. As a leading global company in the field of pet health and nutrition, Royal presented its pet health and nutrition solutions to pet owners and industry partners in a multi-dimensional and all-channel manner through elaborately designed booths, including the first Royal Retail Pet Store Industry Summit, and keynote speeches at the Asian Pet Food Nutrition Forum and the First Pet Nutritionists Conference. Pass on the concept of precision feeding, and use high-quality resources to efficiently empower the innovation and upgrading of pet retail industry, and promote the sustainable development of the ecological system of mutual trust in the industry. So what surprises will Royal Pet food bring to this year's Asian Pet Show?
This year, inspired by the life cycle of dogs and cats and different health states, Royal divided the exhibition booth into breed area, pet area, prescription food area and breeding area, all with different forms of interesting online interaction. We look forward to conveying the Royal Family's commitment to "precision nutrition" to all audiences inside and outside the stadium. Visitors can not only explore the booth, experience the different stages of the growth process of dogs and cats and the differences in nutrition needed, but also share the experience on social platforms and have the chance to get a surprise gift package from the royal family.
This special breed exhibition area, with the theme of "Different born, different nutrition", reveals the physiological characteristics, health status, nutritional requirements of different breeds of dogs and cats and Royal professional healthy nutrition solutions. Prescription food zone will focus on six pet health problems, providing precise clinical nutrition solutions; The Breeding zone will focus on Royal "PROactive", focusing on breeders' knowledge of responsible breeding, buying and feeding; In the Better cities for pets area, the Royal Family will display the strength of the government, public welfare organizations and the industry over the years, through three parallel important achievements of rescue of stray dogs and cats, popularization of scientific knowledge and education, and publicity of responsible pet raising concept. The Stray Dogs and Cats Knowledge Reader compiled by the Royal Family will be distributed on site. To improve the well-being of dogs and cats and build a harmonious society for human pets; The pet section will share the nutritional needs of pets at different stages of development, expecting the long-term efforts of the Royal family to protect pets every step of the way.
Not only that, with the help of pet hospital channels, Royal has set up a "no Problems Clinic" in the U+ demo show area of the exhibition to provide professional guidance and services together with partners. At the activity site, veterinarians will perform physical examination for dogs and cats, answer questions for pet owners, introduce the important role of nutrition in the treatment and prevention of pet skin diseases through fun science popularization, and emphasize the importance of regular physical examination of cats.
At present, the rise of e-commerce and the impact of the epidemic make pet owners more accustomed to buying goods online, while washing service, as the main source of pet owners to shop, is facing fierce competition with homogenized prices, washing products and high turnover rate. Therefore, effectively improve the competitiveness of stores and create one-stop health and nutrition solutions to become a new outlet for offline pet stores. To this end, the Royal Family will hold the first retail pet store industry Summit together with Asian Pet Exhibition on the afternoon of September 1st, with the theme of "Upgrading retail formats -- How to create one-stop health pet care solutions". Through the links of listening to the trends of experts and talking about actual combat, the service transformation and upgrading under the new business format will be deeply discussed, and the high-quality solutions will help it to develop new profit growth points. To enable the high-quality development of offline pet stores, we look forward to achieving a new win-win situation with the pet retail industry.
1) Gather big names from all walks of life, insight into the industry forefront trend: This retail pet store industry Summit will invite top experts and industry celebrities, such as Liu Xun, General manager of Wanyaoya Pet, White Paper of Chinese Pet Industry, Liu Xiaoxia, founder of big data platform of pet industry, China CKU Dog Show examiner, judge and CKU training instructor Wan An, Xiaoyu Gang, operation director of Xiu Hu Pet chain, and the vast number of pet retailers to attend the summit. To explore the development trend of the pet industry and consumers, analyze the pain points and insights of the industry, build new opportunities for the development of pet stores by upgrading the one-stop healthy pet raising service, and increase the trust and stickiness between pet stores and pet owners.
2) Focus on service upgrading, enabling stores to enhance competitiveness: Royal will focus on the cutting-edge concept of washing and care upgrading, build new standards of washing and care service and pet maintenance through systematic prevention, detection, and washing and care service link, so that washing and care professionals can provide professional, standardized and customized washing and care, feeding and living solutions according to the health status and breed characteristics of pets, to help stores create differentiated value and build a moat for pet stores.
3) Cleaning and care upgrade plan, leading the new ecology of healthy pet care: Royal Family will conduct in-depth cooperation and co-create with high-quality pet stores at the summit site. We sincerely invite high-quality pet stores nationwide to jointly promote the cleaning and care upgrade and enable them to build one-stop health service benchmark stores.
In-depth sharing of health and nutrition knowledge, enable mutual trust in the industry ecological construction
Li Jing, director of Science and Technology Department of Royal Pet Food China, will be invited to participate in the Asian Pet Food Nutrition Forum and the first Pet dietitian Conference, with the theme of "Pet food 'delicious' nutrition truth -- palatability". Share the unique physiological digestive characteristics and eating habits of dogs and cats, and how the royal family improves the palatability of products from the perspective of health and nutrition without sacrificing the safety and nutrition of pet food, and reveal the truth of the delicious pet food. At the same time, the Royal Family will launch the online live broadcast of "Cat Breeders Show you around Asian Pets". Several cat breeders and cat judges will be invited to lead the audience to watch the cat competition, explore the live animal zone and play around the Royal exhibition booth from a professional perspective, so as to deeply popularize the needs of accurate pet nutrition. In addition, the Royal Family will officially mark the fourth year of its "Take Your Cat to the Hospital" campaign, partnering with nearly 600 select pet hospitals across the country to provide free cat health checkups aimed at promoting the health and well-being of cats. The activity will set up a special area of "Taking cats to the hospital" in the Asian Pet Exhibition, providing science education on pet diseases and health. By delivering the scientific concept of "eating prescription food when you are sick", the activity will provide accurate clinical nutrition knowledge and solutions for pet owners, establish a correct and comprehensive concept of pet health nutrition, and look forward to improving the link between dog and cat disease treatment and pet owners' daily health nutrition care.
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The 24th Asian Pet Show is coming. Royal Pet Food hopes to take this opportunity to show the latest precise nutrition solutions for dogs and cats, effectively improve the well-being of dogs and cats, and build a harmonious new ecology between humans and pets. We are looking forward to seeing our industry partners, veterinarians and media at the 24th Asian Pet Expo and visiting our booth 2D21 to unlock new products, new activities and new knowledge together to create a better world for pets!
