/PRZWT/On October 28th, Skyworth Personal Care, a subsidiary of Skyworth Group, and No.1 Machine, a subsidiary of Aiside, officially reached a strategic cooperation. Both sides will carry out comprehensive collaboration in the construction of channel terminals for personal care products and the co-construction of offline brands. It is expected that over 2,000 + terminal outlets will be set up by 2026. This cooperation is not only an important milestone in Skyworth's personal care channel layout, but also marks the official start of a new stage of integrated development of "online + offline" for Skyworth's small household appliances category.
Strong alliances and complementary advantages create new heights together
As the core business of Skyworth Group in the field of smart small household appliances, Skyworth Personal Care has always adhered to the core concept of "Technology × design", continuously promoting product innovation and user experience upgrades. Relying on the R&D strength of "Skyworth Technology", the brand has extended the group's technological accumulation in the fields of technological innovation and intelligent manufacturing to the personal care market - including self-developed 3D floating blade technology, long-lasting fast charging function and intelligent anti-pinch beard system, etc. By empowering the daily usage experience with technology, it has become the core competitiveness of Skyworth personal Care.
Currently, Skyworth's personal care product matrix has covered multiple categories such as electric shavers, electric toothbrushes, and hair dryers. Among them, Skyworth's global cumulative shipment of razors has exceeded 15 million units, demonstrating strong product competitiveness and market appeal.
Aiside Group is a global consumer goods service platform. As an important strategic partner of brands such as Apple and Honor, it leads the domestic market in channel layout and operation capabilities. The No. 1 machine under its umbrella possesses a powerful channel network and supply chain integration capabilities covering the entire country. Our business scope covers multiple fields such as 3C digital products, communications, household appliances, fast-moving consumer goods and trendy items. We have rich experience and resource advantages in the construction of offline channels. This round of complementary integration between the two sides will usher in a broader space for development.
Channel sharing builds a new ecosystem of all-domain marketing
According to the cooperation plan, Skyworth Personal Care will leverage the channel advantages of Aiside No.1 Machine to quickly enter multiple core cities across the country with diversified offline scenarios such as trend collection stores, 3C specialty stores, and lifestyle Spaces. It is expected that within the next three years, more than 5,000 terminal outlets will be set up, achieving a complete closed loop from online content seeding to offline scene experience and immediate purchase. Meanwhile, No.1 Machine will also take Skyworth's personal care product matrix as a handle to further expand the high-growth category of household appliances.
This strategic move will effectively address the pain points of current personal care product consumers' demands for experience. By building a full-chain consumption path, Skyworth Personal Care will further enhance the brand's recognition and trust among the target audience. At the same time, the expansion of offline channels will also bring new growth opportunities to the brand, achieving two-way traffic diversion and coordinated growth both online and offline.
Brand renewal to reach more young consumer groups
At the brand building level, Skyworth Group is actively promoting its brand rejuvenation strategy. Through this cooperation, the brand will extend from the smart home scenario to a broader range of life scenarios for young consumer groups. Enter offline Spaces where young consumers frequently visit, such as trend collection stores, smart home experience zones, and lifestyle stores, and establish more multi-directional emotional connections with Generation Z consumers.
Against the backdrop of increasingly fierce competition in the smart personal care market, Skyworth Personal Care is gradually building a comprehensive competitive barrier from online to offline through the three-wheel drive of "product power + brand power + channel power". This strategic cooperation with Aiside No.1 Machine not only reflects Skyworth Personal Care's precise grasp of market trends, but also demonstrates the brand's determination and strength to deeply cultivate the intelligent personal care field.
