/PRZWT/In the global consumer electronics sector, Samsung TV has consistently maintained a leading position in the industry through continuous technological iterations and in-depth insights into user needs. As a trendsetter in display technology innovation, Samsung has deeply integrated OLED self-luminous technology with the AI intelligent ecosystem, creating a high-end product matrix that combines picture quality breakthroughs, immersive sound fields, and smart interconnection capabilities, redefining the standards of home entertainment. During the JD Double Eleven shopping Festival, Samsung TV is launching exclusive benefits. Its OLED S90F, S85F series and other products can enjoy up to 20% off the national subsidy. Consumers can unlock a new outstanding audio-visual experience by visiting the Samsung Home Appliance JD self-operated flagship store.
Audio-visual excellence: AI computing power drives a cinema-level viewing feast
The Samsung OLED S90F and S85F series, with chip technology at its core, have built a multi-dimensional and three-dimensional cinema-level viewing architecture. The S90F is equipped with the new-generation NQ4 AI Gen3 chip. With 128 neural network units, it forms a powerful computing foundation. Its 4K AI Image Enhancement Pro technology analyzes low-resolution content frame by frame, raising the picture clarity to nearly 4K level. The depth-of-field enhancement technology has achieved a breakthrough in picture quality in the spatial dimension, making the picture present a three-dimensional depth that can be distinguished by the naked eye. In terms of color and brightness performance, the Samsung OLED S90F, leveraging its self-luminous advantage, accurately reproduces rich color gradations. The Color Enhancer Pro can use AI technology to identify multiple scenarios and intelligently enhance color tension. The outstanding color performance has enabled Samsung OLED products to receive PANTONE color certification. The S85F is equipped with the NQ4 AI Gen2 chip, driven by a network of 20 AI neurons, achieving a precise balance between performance and cost while ensuring a core experience.
In terms of the audio effect system, the two products adopt a unified high-end acoustic solution. Dolby Atmos and OTS Lite technology create a 360-degree surround sound field, with sound moving synchronously along the image trajectory. The Adaptive Sound Effect Pro technology can optimize the sound effect specifically based on the sound type and room environment in complex acoustic environments. The intelligent voice control AVA Pro can precisely extract the actors' lines from background sounds such as explosions and fights when playing action blockbusters, and improve the voice clarity through the human voice enhancement algorithm. Q Symphony technology breaks through the boundaries of hardware, enabling the TV and Samsung bar speakers to produce sound in coordination, upgrading the living room space to a professional audio-visual laboratory-level immersive field. Combined with the massive film and television resources integrated by the One UI Tizen intelligent system, it enables users to embark on a wonderful viewing time.
Smart Hub: Vision AI Reconstructs the Interaction Ecosystem of Smart Homes
In 2025, Samsung will launch the brand-new Vision AI, driving the evolution of its OLED products from entertainment terminals to the hub of smart homes. At the hardware level, the newly added AI physical button on the remote control can activate Xiaobei AI Vision with just one click. The system can accurately identify the characters on the screen, present basic information such as the actor's life story and work resume, and also recommend related works. The intelligent voice assistant Samsung Xiaobei can achieve intelligent question answering and media asset content search, and support context semantic association in multi-round dialogue scenarios. The integration of DeepSeek-R1 provides users with a more in-depth interaction experience. After users search for "Science Fiction Movie Recommendations" and add "Filter films Suitable for children to watch", the system can accurately identify the demand logic, avoiding the cumbersome process of repeatedly inputting instructions. The innovation of interaction methods extends further to multi-device collaboration. Through the linkage of the Samsung ecosystem, mobile phones and Galaxy Watches can act as remote controls to achieve convenient control of the TV.
In the dimension of smart home management, Samsung OLED products are equipped with the SmartThings platform to build a full-scene interconnection system. The built-in gateway of the TV can be directly connected to various smart terminals and supports Matter-compatible devices, achieving seamless collaboration among devices. Device notifications are presented in real time in the form of pop-up Windows to avoid missing key reminders. The 3D panoramic map function presents all the smart devices in the house as visual models, making it easy to check their status and issue instructions. The smart information board function enables the TV to automatically switch to a life service interface when in standby mode, displaying custom widgets such as weather, notes, and music. It is automatically activated when the user approaches, and in combination with the voice wake-up function, it achieves 24/7 service response, truly integrating the TV into the core of daily life scenarios.
Competition-level configuration: AI tuning creates an immersive gaming battlefield
In response to the core demands of hardcore gamers, the Samsung OLED S90F/S85F series builds a professional gaming ecosystem through all-round performance optimization. In terms of core display parameters, the S90F supports a 4K 144Hz variable refresh rate (VRR), while the S85F reaches the 4K 120Hz specification. The AI game's automatic optimization Settings have the ability to be adjusted in a scenario-based manner. When running FPS games, it can ensure the precise synchronization of the trajectory and the aiming sight. When loading RPG games, pixel-level optimization can be carried out on the texture of character equipment and the gradation of scene light and shadow, making the details of props in complex environments such as caves and castles clearly visible and the interaction effects with the environment.
The game toolbar supports frame rate adjustment and mini-map zooming. The 21:9 and 32:9 ultra-wide screen aspect ratios unlock a broad field of view, allowing players to capture the enemy's movements at the edge of the battlefield in advance during tactical layout. The light-picture synchronization function extends the virtual world's light and shadow changes to the real space through the color linkage of the background light strip and the game screen, enhancing the combat impact. In addition, the Samsung Game Center integrates a wide variety of exciting games from cloud gaming platforms, motion-sensing gaming platforms, and applications. What's more innovative is the scene linkage function. When starting a game, users can trigger a linkage command with one click. The main light in the living room will gradually dim, the electric curtains will automatically close to block out external interference, and the air conditioner will adjust to a suitable temperature. Achieve a deep integration of hardware performance and scene atmosphere.
Precise layout: All-scenario adaptation and innovation for the popularization of high-end technologies
By segmenting user demands, Samsung has achieved precise layout in its OLED product matrix, which not only meets the needs of professional scenarios but also promotes the popularization of high-end technologies among the general public. In response to the rise of desktop e-sports scenarios, the S90F series has specially launched a 42-inch version, which perfectly ADAPTS to the desktop viewing distance and achieves dual-scenario compatibility of "e-sports competition + audio-visual entertainment". For users with limited living space, the 42-inch model can be flexibly installed and placed to build a high-quality entertainment center in small Spaces such as study rooms and bedrooms, meeting the diverse needs of single-person immersive gaming and two-person movie-watching, and providing a brand-new solution for the desktop display market.
The S85F series has achieved the popularization of high-end experiences. Under the premise of ensuring core performance, it enables more users to access the flagship-level experience of OLED technology at a more affordable price. In terms of appearance design, this series adopts a streamlined integrated process. The back of the body forms a smooth arc-shaped transition from the top to the base, which is suitable for various home decoration styles such as modern simplicity, Nordic light luxury, and industrial style. What is more worth noting is that Samsung TV offers a 7-year free upgrade service. Users can enjoy the latest technological achievements without replacing the hardware, and enhance the cost performance of the product through long-term value guarantee.
From audio-visual breakthroughs to smart ecosystems, from competition-level gaming configurations to full-scenario product layouts, the Samsung OLED S90F/S85F series interprets the core value of high-end TVS through all-round innovation. Welcome to the Samsung Home Appliances JD self-operated flagship Store for your purchase. Enjoy the Double Eleven national subsidy and let Samsung OLED products bring you a more technological and quality home entertainment experience.
