/ August 08, 2022 GUANGZHOU -- School is the most important stage for children. For this GEN Alpha generation, they focus on expressing their different selves and desire to be the focus in all aspects. In their concept, sports can be the focus as well as learning. The coming of the back-to-school season means that you have the opportunity to become a new focus. However, in order to become the focus, in addition to being strong, you must have the energy to become the "focus", and a suitable set of equipment is essential. The fall back-to-school series launched by Adidas Children continues the sports gene of the brand as always, helping children to do their best to achieve self-breakthrough in sports. The courage to show self attitude, with the strength of the interpretation of "school, I focus".
Back-to-school series strength increased, immediate play become the focus
According to the "Chinese family children's physical fitness training insight" report shows that sports on children's physical and intellectual development has many benefits has become a consensus of parents. Recently, the Ministry of Education released the Curriculum Standards for Compulsory Education Physical Education and Health (2022 edition). In addition to traditional sports such as football basketball, table tennis, track and field, and martial arts, new sports such as Frisbee, skateboarding, and hip hop dance are also included in the curriculum, which are becoming more and more popular among parents and children. Adidas Children's has always supported and encouraged them to challenge the diversity of sports, and launched a number of related sports equipment to help children upgrade their sports experience, aiming to give full play to their innate talent and love, and help them have the confidence and strength to become the focus.
The autumn back-to-school series is designed with a large area of color block stitching, embellishing the adidas logo design, visual simplicity and eye-catching, but also contains the clever idea of "you are the focus"; In terms of function, in order to meet the different sports needs of children, adidas children's wear carries out targeted fabric and style design according to different age groups, boys and girls, and strives to protect children's sports in an all-round way. At the same time, the oversize version of the version is very loose and stretch, and the elastic fabric is very stretchy, so that the children can leave enough space to stretch the movement when exploring new sports.
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< P >< P > The children in the infant period are keen on external perception, hoping to attract the attention of their parents, is also a key period of enlightenment to explore the outside world. Adidas Baby series specially adopts the design of jacket and pants, which is not only easy to wear and take off, but also intimate to meet the baby's active characteristics. Whether the children run and jump to play, or start a fun skateboard or football chase match at any time, we strive to have fun and give full play to our own strength. The coat adopts the boyish break-dancing little print pattern, not only can inspire children's curiosity and imagination, but also can change shape with the movement, as if dancing with the pattern on the body, always become the focus of attention in the crowd. The addition of cotton fabric is to upgrade the exercise experience and protect the children's muscle comfort with the safe and comfortable RUN 70s AC I sports walking shoes, which strive to keep them in the zone and protect them on their way to becoming the focus.
Children from 4 to 8 years old are gradually entering the school age, ready to enter the new chapter of the school. Wearing plaid logo and color block patchwork suit, the children with trend elements become eye-catching starlet, save up the energy of the summer vacation, put on new equipment always ready to start a warm up exercise with students. Whether it is a friendly basketball match between students on the campus sports court, or a skateboarding teenager on campus, adidas children's wear will accompany you to upgrade and advance together, helping you break through yourself and become a strong and confident person. The loose version of the little children series with breathable details of the traditional running amount elastic woven jacket with new thin elastic knitted trousers, plus BOA knob design of safe fit, comfortable sneakers, more help the little boy to stay in a state, free, free, free. Whether you are a collaborator in a team or a solo performer, as long as you give full play to your state and potential, you are the focus of the campus.
Older children over 8 years old have significantly improved their control of the body and mastering new things, so their choice of sports has become more large and diversified. At the same time, in the campus scene, the overall simple, comfortable and eye-catching dress, and being able to cope with various scenes such as learning and sports at any time is also the key point. In response to this demand, the design style of the children's series is still mainly loose type, composed of woven jackets and trousers. The color scheme for boys and boys is a simple and bright three-color combination with a large logo design on the side of sleeves and pants, which can easily meet the sports and social needs of big friends. Whether it is daily recess exercises, big stretches on the sports field, or after-school hip dance, Frisbee, tennis and other exercises, we strive to quickly switch into the role without fear of challenges, and gain happiness and confidence through sports. Be the center of attention. The girl's top is a traditional elastic pink and white woven jacket decorated with a pink flashing LOGO. It is a thin elastic knitted trousers with upgraded EQ21 RUN classic sports shoes. With a pink and white bright sports equipment, she will accompany the stadium to show herself confidently.
New equipment is also necessary to backpacks, as a good companion to accompany children to and from school every day, Adidas released a number of upgraded oversized high-value bags this season. Two-way full opening, multi-layer large capacity and multiple color combination, practical and full of trend sense, with school uniforms can be immediately colorful, easily meet the needs of children of all ages back to school.
In addition to practical backpacks, there are a variety of shoes suitable for multi-scene sports to meet the needs of the back-to-school season. adidas Children's Classic ActiveFlex BOA sneaker with BOA Knob lace retraction system for a safe and comfortable fit, with rubber outsole technology and mesh breathable material designed to keep kids safe and comfortable. Riding a bicycle or street dance, easy to avoid the trouble of shoelace entanglement, deeply loved by parents and children. Meanwhile, the classic RUN 70s line is looking forward to back-to-school season with a wide palm cut that gives kids room to grow on their feet. With Velcro buckle, easy to wear, equipped with EVA soft midsole to help adidas children better sports performance. Two types of shoes have a variety of color to choose from, to meet the baby of all ages get fashion sports.
Coming back to school, gathering the future focus of summer
All the time, adidas children accompany and support children to try various forms of sports, find more diversified self in different sports, explore their own infinite possibilities. As the back-to-school season is coming, Adidas Kids has joined hands with YONSEED to hold the "Me as the Focus" growth camp, gathering children aged 8-12 to learn Frisbee, paddle board and other sports, helping them to prepare for the new semester with full attitude. Adidas Children firmly believes that through sports, we can broaden our cognition of life and accumulate self-confidence, achieve continuous self-breakthrough, have the courage to show themselves, and help all children focus from the first day of school to every game in life.
< /p>The Fall new Back to school collection of Adidas Children's wear is now available on Adidas official mall, Adidas official flagship store for children on Tmall, Adidas official wechat mini app and designated retail stores. Welcome to purchase.
